It's easy to play the "feminists only want equality if it's convenient" card in situations like these. And to some extent, it could be true. If he had said it about a man, it almost certainly wouldn't have gained the same traction and backlash. And to that extent, I sympathise with the idea that everyone has gone crazy just because she's a woman.

But in these situations, it's also helpful to look at his comments, and comments of male commentators with a wide audience (which I'd assume in the case of this broadcast, that it was a male majority) in the context of recent violence against women campaigns.

Firstly, one would expect that someone with the amount of media experience that Eddie possesses, would understand the sensitivity surrounding the white ribbon round (this round). Whether or not you 'support' his comments, they obviously were going to have a backlash.

To have a high profile, male commentator advocate violence (albeit jokingly) against a woman, in a round that's highlighting the issue of violence against women, indicates his insensitivity and lack of respect, perhaps, for an issue that he has a duty to represent somewhat, as a prominent public figure.

Furthermore, he has had an active involvement in the induction and representation of the new women's league. Once more, for him to make such comments is insensitive, and illustrates a lack of regard for the severity of the issue.

Overall, I do agree that people often jump on these comments particualrly because they're directed at women, and that isn't always fair, you're entirely right. But on the other hand, Eddie is a high profile media figure, and with such a role comes an obligation to show some sensitivity and foresight, especially at a time when multiple women's rights issues are gaining coverage in the media.