Advertise in Newspapers

Reasons why you should use press - it's not just about reach!

Highly Effective
Newspapers drive store visitation, brand recognition and consumer action.
Creative Options
Utilise a variety of colour and shape options, executions, sponsorships and online integration to stand out from your competitors and create compelling consumer offerings.
Engagement
Readers feel better informed after reading their paper and feel it is a good use of their time, not a 'blobbing out' experience such as TV. Newspaper readers are focused on reading the newspaper and are not engaged in other activities at the same time, unlike some other media that become 'wallpaper' or background noise.
Credibility
Research shows that consumers find newspapers to be leading source for trustworthy, believable ads, well ahead of magazines, TV, radio or online ads. Newspapers ads are seen as less intrusive and are not as likely to take away from the enjoyment compared to other media.
Access to Fairfax Newspaper Reader Panels
We can deliver strategic insight for best construction of consumer touch-points and increased connectivity.

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