The Whangarei Leader was founded in 1992 and has a proud record as a
community newspaper serving readers in the Whangarei district.
The paper was sold to Independent Newspapers Ltd (INL) in 2000 and
came under the management of Independent Community Newspapers Ltd (ICN)
based in Pukekohe, which already managed three other Northland
newspapers - Northern News, The Bay Chronicle and Dargaville &
District News.
INL was sold to Fairfax Media in July 2003, which included the
Leader. Since July 2004 the Whangarei Leader has been managed by
Suburban Newspapers Ltd, based in Auckland.
The Whangarei Leader is delivered throughout the Whangarei district from Waipu to Oakura, including coastal and rural areas.
Urban Areas include: Whau Valley, Tikipunga, Woodhill,
Parahaki, Kamo, Kensington, Raumanga, Onerahi, Otangarei, Otaika,
Morningside, Maunu, Regent, Horahora, Hikurangi, Ruakaka and Waipu.
Rural Areas include: Whangarei RD1, RD2, RD3, RD4, RD5, RD6, RD8, RD9.
Newspaper Display Advertising
Display advertising is located throughout the publication and
utilises size, colour, illustration and typography to attract the
reader's attention. Display advertising is primarily found in the
editorial sections but can also be placed within classified sections if
deemed appropriate and relevant.
You can request a preferred position within the newspaper for a fee
or choose "run of paper" whereby the advertisement is placed in any
position in the paper at our discretion. Opting for run of paper
generally results in a reduced charge to an advertiser.
Classified Advertising
Classifieds are advertising only pages across a number of different categories e.g for sale, trade services or situations
Premium Positions
Advertisers are able to purchase front page solus positions, premium
pages and loaded or specific positions, all subject to availability.
Standard Sizes
Run of Paper display ads range from 8cm high x 7.5cm wide to a full page at 38cm high x 27cm wide.
Classified - Run-ons minimum of 4 lines to boxed ads with discounts available for regular volume advertising.
Run of Paper (ROP)
The Whangarei Leader publishes ROP every Tuesday.
Sections are Local News and regular features on Health, Beauty, Business, Lifestyle, Sport, Education.
Features are:
Area Focus
Focus on Business
Focus on Education
Fashion
Home & Interiors
Health & Beauty
Motoring
Ask your local Expert
At your Service
Professionals on the Road
Advertorials are available for every 8 ads placed in one of the above features.
Reader advertisements are also accepted, they must contain the following:
- reader advertisements must be entirely contained within a ruled border
- the text may be set in ordinary news type
- the word ADVERTISEMENT must be set in 14pt capitals and in bold, and
must be placed inside the border at the top left-hand corner of the
advertisement or centred at the top.
Online
The Whangarei Leader is available online at www.whangareileader.co.nz where it can be also be downloaded as a pdf every Tuesday
It is also available at:
http://whangareileader.realviewdigital.com/
Extermal wraps are available around the outside of the Whangarei Leader.
Wraps
Catalogues and flyers are distributed in the
Whangarei Leader and delivered to letterboxes where junk mail and
circulars are not permitted.
Inserts
Contact: Daniel Cho phone +64 9 925 9619, email inserts@snl.co.nz
Ad-tachments are also available on request.
How to calculate a rate
The Whangarei Leader has a number of varying rate levels depending on volume and position in the paper.
Solus or special loading positions are available for an added percentage rate
Multi-Paper bookings apply to the four
northern papers, The Whangarei Leader, Northern News, The Bay Chronicle
and the Dargaville and District News. This applies for insertions of the
same material in the same week.
Retail Ratecard 2011 (PDF 1.1MB)
Agency Ratecard 2012 (PDF 273.7KB)
The total amount is exclusive of gst
Classified non display bookings can be placed through a Classified Sales Consultant, by phoning 0800 022 812 or emailing whangareileader@snl.co.nz
Deadlines
Booking deadlines for display advertising are:
Tuesday prior 2pm
Camera ready material deadlines for display advertisements are:
Friday prior 9am
Classified booking and material deadlines are:
Friday prior 11.30am
Note: Statutory holidays will affect all deadlines
Specifications
Camera ready ads high resolution pdf
Images - jpeg
Logos - tif or eps
Suburban Newspapers Pre-Press specifications (PDF 142.2KB)