With an average issue readership of 26,000 people aged 15+ The Mirror
is the smart choice to advertise in if you are looking to target
consumers in the lucrative Queenstown and Central Otago markets.
First launched in 1987 The Mirror aims to provide residents with a
good weekly community newspaper, providing both local news and
information about events across the region.
With two weekly editions; the Queenstown Lakes District edition and
the Central Otago edition, The Mirror has the ability to focus editorial
content on each of these two unique regions.
It's delivered to all addresses across Central Otago, stocked by
local retailers and distributed via drop boxes throughout the region to
target both domestic and international visitors and readers.
The Mirror targets a wide range of incomes, from young working adults
to relatively wealthy retired couples and business owners. Plus the
steady flow of year round tourists, keen to find out what's going on in
the area, where to eat out and shop whilst on holiday.
The Mirror gives advertisers direct access to the growing Central
Otago market which is spread across a large geographic area. It reaches a
broad range of readers by delivering on their interests. This in turn
is beneficial to both readers and advertisers alike allowing advertisers
to target a specific audience.
The Mirror provides a vast range of combination packages with
discounted rates for repeat advertisements. Contact Tim Porter for
further information on 03 441 0690.
Newspaper Display Advertising
Display advertising is located throughout the publication and
utilises size, colour, illustration and typography to attract the
reader's attention. Display advertising is primarily found in the
editorial sections but can also be placed within classified sections if
deemed appropriate and relevant.
You can request a preferred position
within the newspaper for a fee or choose "run of paper" whereby the
advertisement is placed in any position in the paper at our discretion.
Opting for run of paper generally results in a reduced charge to an
advertiser.
Classified Advertising
Classifieds are advertising only pages across a number of different
categories e.g for sale, trade services or situations vacant.
ROP from minimum of 3 cm deep to 7 cols (26.6 cm) wide, up to a maximum of 37 cm deep.
Classified display from minimum of 3 cm deep to 8 cols (26.6cm) wide, up to maximum of 37 cm deep
Premium Positions
Advertisers are able to purchase, subject to availability, front page
solus and guaranteed positions within the Queenstown and Central Otago
Mirror. Size, availability and price are subject to request and
availability. Premium position loadings can be found on the rate card.
Packages
The Mirror provides a vast range of combination packages with
discounted rates for repeat advertisements. Contact Tim Porter for
further information +64 3 441 0690.
Classified non-display bookings can be placed through your marketing consultant or direct to mirror@stl.co.nz
All display bookings can be placed through your sales executive or direct to tim.porter@stl.co.nz
Regional Manager:
Tim Porter
Ph: +64 3 441 0690
Email: tim.porter@stl.co.nz