Wellington and central regions are markets
you cannot afford to overlook when advertising in New Zealand. The
Dominion Post is the region's daily newspaper and covers the second
largest metropolitan urban area in New Zealand. The Dominion Post
reaches nearly half of Wellingtonians aged 15 years and over and has an
average daily readership of 234,000 people aged over 15.
The
Dominion Post reaches business decision makers and many coveted target
consumer groups in the political, education, business, and cultural
sectors. The newspapers' success is based on meeting the needs of all
readers, whether business, family or individual, as well as delivering a
successful business platform to advertisers.
Over the week content includes local,
regional, national and international news; a big dose of daily politics;
Capital Day (an insider's guide to Wellington); Culture, Opinion
(political); BusinessDay; Entertainment; Sport; IT & Technology;
Weather; Property Market and Commercial Property; Motoring; Job Market
and executive recruitment; Farming, Greenzone (environment); and weekly
tabloids TV Week; Arts & Entertainment; Life and Your Weekend
magazine.
|
Mon |
Tue |
Wed |
Thu |
Fri |
Sat |
Sun |
Capital Day |
Yes |
Yes |
Yes |
Yes |
Yes |
Yes |
|
Culture |
Yes |
Yes |
Yes |
Yes |
Yes |
|
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Commercial Property |
|
Yes |
|
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Yes |
|
News |
Yes |
Yes |
Yes |
Yes |
Yes |
Yes |
|
Sport |
Yes |
Yes |
Yes |
Yes |
Yes |
Yes |
|
World |
Yes |
Yes |
Yes |
Yes |
Yes |
Yes |
|
Business Day |
Yes |
Yes |
Yes |
Yes |
Yes |
Yes |
|
Politics |
Yes |
Yes |
Yes |
Yes |
Yes |
Yes |
|
Entertainment |
Yes |
Yes |
Yes |
Yes |
Yes |
Yes |
|
Opinion |
Yes |
Yes |
Yes |
Yes |
Yes |
Yes |
|
Weather |
Yes |
Yes |
Yes |
Yes |
Yes |
Yes |
|
Television |
Yes |
|
Yes |
Yes |
Yes |
Yes |
|
Science & Technology |
Yes |
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TV Week |
|
Yes |
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Health & Wellbeing |
|
Yes |
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Life |
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Yes |
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Technology |
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Yes |
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Extra Sports |
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Yes |
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Property Market |
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Yes |
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Job Market |
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Yes |
|
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Yes |
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Greenzone |
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Yes |
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Culture & Gig Guide (DPS) |
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Yes |
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Culture & Film (DPS) |
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Yes |
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Motoring |
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Yes |
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Flashback |
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Yes |
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Your Weekend |
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Yes |
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iDom |
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Yes |
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Your Money |
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Yes |
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Click here (PDF 204.7KB) to view the latest ratecard, including booking/material deadlines and technical specs, for The Dominion Post.
Premium Positions
Advertisers are able to purchase, subject to availability, front page, solus, premium and unique positions.
Size, availability and price are subject to request and availability.
Standard Sizes
Run of Paper ads (ROP) can be a minimum
of 4cm deep to 10 columns (37.60 cm) wide, up to a maximum of 54cm deep
by 10 columns wide.
Classified ads run from 2cm deep to 11 columns (37.70) wide, up to 44cm by 11 columns and then to 54cm by 11 columns.
Run of Paper
Monday to Friday - The Dominion Post publishes two sections: (1) News & (2) World, BusinessDay and Sport.
Saturday - there are two sections which incorporate: Section A - News and World, and Section B -Insight, BusinessDay and Sport.
The weekend edition also carries the broadsheet pre-print sections: Property Market, Job Market and Motoring.
A stitched and trimmed magazine, Your Weekend, is inserted every Saturday.
Tabloid inserts are carried on Tuesday (TV Week) and Wednesday (Life).
As well as offering advertisers special daily news and feature
environments and weekly features, magazines and pre-prints, The Dominion
Post offers a variety of other advertising solutions. These include:
Online
Click here for online advertising opportunities at dompost.co.nz.
Inserts
In-paper Inserts can range from single sheet to 25+ pages.
Inserts can be for a limited to a full print run. On the last
Thursday of each month an additional 17,000 Dominion Post papers are
delivered to central region rural delivery addresses, which presents a
unique full run as well as a farming target opportunity for advertisers.
Hand Inserts with subscriber delivery can be discussed, quoted and
arranged through your Dominion Post or Fairfax Media advertising account
executive.
Inserts can also be handed out with The Dominion Post for special
promotions, eg new product launches or inserts handed out with free
copies of The Dominion Post to Wellington rail commuters. All these
options and more can be discussed, quoted and arranged through your
Dominion Post or Fairfax Media advertising account executive.
End Run Wraps can be arranged and handed out with The Dominion Post.
Please contact your Dominion Post or Fairfax Media advertising account
executive for further details on unique insert opportunities.
Newspaper Wraps
Information on two page and four page cover wraps are available on
request. Wraps are available on most days for Section B, C and D,
tabloids and pre-prints. Section A wraps are held by editorial and
available with editorial approval and for major events. Other wrap
positions are available with front page sign off approvals through
editorial.
Wraps on tabloids can be used for special promotions e.g: movie
launch, new car launch, BusinessDay, new store launch, World, etc.
Please contact your advertising account executive to discuss newspaper wraps on +64 4 474 0000 or +64 9 970 4000.
Ad-tachments
Ad-tachments (stick-on advertising notes) are available on the front
page of The Dominion Post. Ad-tachment creative and visuals can be
discussed, quoted and arranged through your Dominion Post or Fairfax
Media advertising account executive.
Special Shapes
The Dominion Post, along with other Fairfax Media NZ newspapers,
offers a variety and range of special advertising shapes to advertisers.
Please refer to the Special Shapes section on this site or your
requirements and requests can be discussed, quoted and arranged through
your Dominion Post or Fairfax Media advertising account executive.
Rural Drops
On the last Thursday of each month, The Dominion Post delivers an
additional 17,000 papers to Rural Delivery addresses in the central
region. This Thursday issue has a special rural and farming focus and
carries the latest news, features and commercial updates, including
sales and property.
Magazines
Ask us about our special glossy insert magazines published each year:
HOME (Spring/Summer and Autumn/Winter issues) and the always well
received Christmas Gift Guide.
Features
The Dominion Post has a series of features running through the year
covering travel; education, entertainment, school holidays, health and
beauty and other topics. For quotes and bookings please contact your
Dominion Post or Fairfax Media advertising account executive.
One-off and Special Client Magazines
The Dominion Post specialises in special event magazines and produces
glossy magazines for IRB International Sevens, World of Wearable Art
Awards, NZ International Festival of the Arts and other organisations.
In addition we can produce one off topic magazines for retail and other
clients like restaurant guides, health and safety, retirement, and
more. Contact your Dominion Post or Fairfax Media advertising account
executive for further details.
New plan Direct Brand Packages
Talk to us about our special retail-direct New plan advertising brand
packages, which allow advertisers to advertise each week of the year.
Our advertising account executives are happy to discuss any of the
above advertising offers and help you decide on unique advertising
opportunities to reach your customers.
The Dominion Post publishes a single level, colour inclusive and all
category rate card. Advertising rates are the same on Monday, Tuesday,
Thursday and Friday; with a separate rate on Wednesday and Saturday.
To calculate your ad cost take the advertisement size (height x width) and multiply by the rate for the day you wish to book.
Click here for the rates (PDF 204.7KB), effective 1 July 2014.
To calculate your full advertising/schedule cost take the rate and
multiply by the advertisement size and the number of insertions
required.
If you have a solus position or special loading add this percentage
at the end. The total is the ad cost amount exclusive of GST.
Click here (PDF 204.7KB) to view the latest ratecard, including booking and material deadlines, for The Dominion Post.
Run of Paper and Display advertising
The booking deadline for run-of-paper and display advertising is three full working days in advance of the publishing date.
Please
confirm deadlines for tabloids, magazines and tabloid pre-prints with
your Dominion Post or Fairfax Media advertising account executive as
these can vary. Alternatively please phone Wellington: +64 4 474 0000 or
Auckland +64 9 970 4000.
Classified Display and Non-Display advertising
The booking deadline for classified display and non display is 3PM the working day prior to publishing date.
Saturday Pre-Prints
The booking deadline for pre-printed Saturday sections - Property Market and Job Market is four working days prior.
For more deadline details contact the Advertising Director on +64 4 474 0000.
All
bookings can be made through your Dominion Post or Fairfax Media NZ
advertising account executive, adstuff.co.nz, emailads.co.nz, your
agency representative or by phoning +64 4 474 0000.
Bookings can be made by through The Dominion Post, Fairfax Media Advertising Network, adstuff.co.nz, or by calling your agency representative.
Classified non-display bookings can be placed through your account executive, www.adstuff.co.nz or emailads@dompost.co.nz.
If you are a new advertising client please fill in this credit application form (PDF 156.5KB) and fax to +64 9 580 5944.
For more information about The Dominion Post and booking enquiries please contact:
Head Office
The Dominion Post
Level 7, Spark Central
42-52 Willis Street
PO Box 3740,
Wellington, 6011
2 Hereford Street
Freemans Bay
Auckland, 1142
Ph: +64 9 970 4000
Fax: +64 9 970 4059