Auckland is New Zealand's largest city, the retail and commercial centre of New Zealand.
Approximately one third of the population of the whole country live in and around Auckland.
The area offers dynamic economic opportunities, excellent facilities
and a wide range of residential and lifestyle options within a wonderful
environment.
The Central Leader covers Central Auckland. It's focus is on the
community within the suburbs of Onehunga, Royal Oak, One Tree Hill,
Three Kings, Epsom, Mt. Eden, Mt. Roskill and Hillsborough.
It is the leading local newspaper within this community.
When residents want local news and information about their area they turn to the Central Leader.
The Circulation area includes Balmoral, Epsom, Greenlane,
Hillsborough, Lynfield, Mt Albert, Mt Eden, Mt Roskill, Morningside, New
Windsor, One Tree Hill, Onehunga, Oranga, Owairaka, Penrose (not Te
Papapa), Royal Oak, Sandringham, Three Kings, Waikowhai, Wesley.
Newspaper Display Advertising
Display advertising is located throughout the publication and
utilises size, colour, illustration and typography to attract the
reader's attention. Display advertising is primarily found in the
editorial sections but can also be placed within classified sections if
deemed appropriate and relevant.
You can request a preferred position
within the newspaper for a fee or choose "run of paper" whereby the
advertisement is placed in any position in the paper at our discretion.
Opting for run of paper generally results in a reduced charge to an
advertiser.
Classified Advertising
Classifieds are advertising only pages across a number of different
categories e.g for sale, trade services or situations vacant.
Premium Positions
Advertisers are able to purchase front page solus positions, premium
pages and loaded or specific positions, all subject to availability.
The Central Leader runs their weekly Real Estate feature, "Western
Homes" every Friday. Both MREINZ and private home owners can use this
feature.
Standard Sizes
Run of Paper display ads range from 10cm high x 7.5cm wide to a full page ad of 38cm high x 27cm wide.
Classified - Run-ons minimum of 4 lines to boxed ads with discounts available for regular volume advertising.
Run of Paper (ROP)
The Central Leader publishes ROP on Wednesdays and Fridays.
Sections are Local News and regular features on Health, Beauty, Business, Lifestyle, Sport, Education.
Weekly features include Health & Beauty, Lifestyle & Leisure and Education & Training.
Advertorials are available for every 8 ads place in one of the above features.
Quarterly features are Focus On Education, The Health Report and
School Holiday features with yearly features such as at Christmas.
Reader advertisements are also accepted, they must contain the following:
- reader advertisements must be entirely contained within a ruled border
- the text may be set in ordinary news type
- the word ADVERTISEMENT must be set in 14pt capitals and in bold, and
must be placed inside the border at the top left-hand corner of the
advertisement or centred at the top.
Online
The Central Leader is available online at:
www.centralleader.co.nz
http://centralleader.realviewdigital.com/
Wraps
Extermal wraps are available around the outside of the Central Leader.
Inserts
Catalogues and flyers are distributed in the Central Leader and
delivered to letterboxes where junk mail and circulars are not
permitted.
Contact: Daniel Cho phone +64 9 925 9619, email inserts@snl.co.nz
Ad-tachments are also available on request.
How to calculate a rate
The Central Leader has a number of varying rate levels depending on volume and position in the paper.
Group buy rates are:
- Auckland Regional Coverage, 10 papers
- Auckland Metro Coverage, 8 papers
- Any 5 Suburban Newspaper
Retail Ratecard 2011 (PDF 241.9KB)
Agency Ratecard 2012 (PDF 927.2KB)
Solus or special loading positions are available for an added percentage rate
The total amount is exclusive of gst
Classified non display bookings can be placed through a Classified Sales Consultant, by phoning +64 9 525 2100 or emailing clsad@snl.co.nz.
Deadlines
Booking deadlines for display advertising are:
Wednesdays paper Friday prior 12noon
Fridays paper Tuesday prior 4pm
Camera ready material deadlines for display advertisements are:
Wednesdays paper Tuesday prior 12noon
Fridays paper Thursday prior 10pm
Classified booking and material deadlines are:
Wednesdays paper Monday prior 1.30pm
Fridays paper Wednesday prior 9.30am
Note: Statutory holidays will affect all deadlines
Specifications
Camera ready ads high resolution pdf
Images - jpeg
Logos - tif or eps
Suburban Newspapers Pre-Press specifications (PDF 142.2KB)
How to book
Bookings can be made through the Central Leader Auckland City Harbour
News, Suburban Newspapers & the New Zealand Community Network,
2 Hereford Street, Freemans Bay, Auckland 1142.
All bookings are booked to a monthly account or prepaid by Credit Card or Direct Debit.
National Credit Application form (PDF 108.2KB)
Contacts
Sales Manager: Cheryl Ashby
Central Leader
317 New North Road, Kingsland, Auckland
Private Bag 56910 Dominion Road, Mt Eden 1446
New Zealand
Ph: +64 9 926 9105
Fax: +64 9 926 9117
Email: cheryl.ashby@fairfaxmedia.co.nz
Classified Advertising
Ph: +64 9 525 2100
Fax: +64 9 580 1643
Email: clsad@snl.co.nz
Inserts
Contact Daniel Cho
Ph: +64 9 925 9619
Email: inserts@snl.co.nz
National Sales
New Zealand Community Network
Sales Manager: Michele Chapman
Ph: +64 9 925 9962
Email: Michele.chapman@fairfaxmedia.co.nz
Terms and Conditions
Click here (PDF 132.5KB) to view our Terms & Conditions