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Starting her early! Imogen Thomas takes little Siera, one, for a mother-daughter designer shopping trip

Published: 13:45 EST, 26 January 2017 | Updated: 16:40 EST, 26 January 2017

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She may only have just turned a year old, but Imogen Thomas's daughter Siera is already inheriting her mother's love for designer threads.

The adorable youngster headed out for a VIP shopping experience at Childsplay Clothing in Ilford where she picked out some pricey clothing for her youngest child.

With her brunette hair worn loose around her shoulders, the model looked casual in jeans and a pale grey sweater.

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Me and my girl: Imogen Thomas took her adorable daughter Siera shopping at Childsplay clothing in Ilford on Thursday

Black suede over-the-knee high heeled boots added a more hip addition to the low key look.

Her little girl, meanwhile, sported a white shirt with star design, blue leggings and silver ballet shoes teamed with a blue bow in her hair.

She looked rather unimpressed at the Moschino yellow dress with a teddy bear on the front - despite it retailing at a cool £68.

Dressed for success: The pretty brunette held up a couple of pretty dresses up to the cute little girl

Designer threads: The tot didn't look too impressed at the Moschino yellow dress

Casual mode: Imogen sported slim fitting jeans and a grey sweater for the trip

The star also was seen inspecting some cute red baby shoes and a miniature white bag.

Imogen was without her eldest daughter Ariana, three, for the trip which saw her leave the store with some large shopping bags.

In fact, she left with so much loot, she needed an assistant to help her carry it.

So much choice! Imogen was clearly enjoying the shopping trip

If the shoe fits: Imogen was sorely tempted to purchase a cute red patent shoe

These boots are made for walking: Imogen sported over the knee suede for a hip look

Imogen shares her two daughters with Australian businessman Adam Horsley.

And if her life was not busy enough as a mother-of-two, the former Big Brother star turned her hand to designing earlier this year and released her own line of swimwear, Chasing Summer.

However the brunette beauty admitted to OK! recently that juggling parenting and business is no easy feat - especially after the birth of her second.

Help is at hand: Imogen needed the aid of a shop assistant to carry her loot out of the store

A successful trip! Imogen had a smile on her face as she lugged her purchases home

She told the magazine: 'Trying to juggle them both has been the most difficult thing.

'When one cried, I just didn't know who to go to first, and it was stressing me out so much.'

'I've got to say, I think being a mother is probably the hardest job in the world. I think people underestimate it.'

Boutique time: The model carried the youngster along with four bulky bags out of the store

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