And that's not the goal they want.

Almost all F2P games' main income is from getting new players to spend. Think about it, a whale trying to get everything he wants at once will spend more than someone who's already got all they "need" and will spend on the game sparingly.

In this game, anyone who's played for a period of time will know:

-how bad the drop rates are

-how much effort they have to put into building new characters when they get them

Contrast that with people somewhat new to the game bombarded with battle passes, banners, misleading character trials.

The goal of advertisement is to get new players, not to keep old players engaged in playing the game.

If they ever felt like growth is slowing down and player retention becomes important, then they would focus on the things old players care about