Webinars

Moderator:
Jewells Chambers, Senior Conference Producer, ClickZ Live & SES

The panel discussion will explore these key topics:

• Lead them to loyalty - Uncover the power of deep links to create customized mobile experiences
• One message for the masses - Craft broad messages that feel personal
• Timing is everything - Learn when and how often to send push notifications for maximum impact
• The win-back - Discover proven tactics to re-engage users
• Sky is the limit - Mobile App trends that are revolutionizing engagement

Moderator:
Mike O'Brien, Reporter, ClickZ

You'll learn:

• Advanced tips for driving conversions from mobile paid search, local search, and SEO
• New strategies for optimizing paid search ads and landing pages for mobile
• How click-to-call extensions, call-only ads, Google Voice, Apple watches, and other technologies are impacting search
• Key future trends of mobile search and how your business can be ready for them

Moderator:
Emily Alford, Reporter, ClickZ

This panel will provide insight on key questions like:

• What are the key differentiators that make mobile search the new standard?
• How are brands taking advantage of the mobile search boom?
• What strategies are there to utilize mobile queries to generate calls?
• How to best utilize mobile search analytics and metrics?
• What is the future of mobile search?

Moderator:
Emily Alford, Reporter, ClickZ

Panel discussion will cover:

• Starting the relationship off right - growing and retaining your reach by tailoring email subscription preference centers
• Getting them at "Hello" - the art of a well-crafted welcome message
• Best practices for sending messages after site/cart abandonment
• The friendly reminder - tactics for securing repeat purchases based off of product lifecycle/replenishment and customer order history
• From Clicks to Conversions - metrics for measuring the effectiveness of your email campaign
• Looking out to the Horizon - the effect of real time segmentation and contextual marketing on the future of email personalization

This webinar will discuss:

• The challenge of integrating a dynamic email marketing program throughout the customer lifecycle
• Why increasing customer loyalty goes hand in hand with email ROI
• The power of gaining visibility and subscribers through email sign up forms
• Best methods to drive new and existing subscribers down the funnel and increase conversions
• Strategies for scaling the personal customer experience

Tune in to:

• Learn how to use AdWords to grow sales as opposed to just generating brand awareness
• Discover how your campaign's can attract the right audience and raise customer interest
• Understand why phone calls might just be the most important 'conversion' you can get
• Master how to effectively test your campaigns
• Discuss tactics for managing your AdWords campaigns in 2015

Join this webinar to explore:

• How to ensure your brand message is consistent through your mobile marketing
• How to emphasize click to call CTAs to create a better customer experience
• Key examples of how brands have won in the mobile ad space
• Next generation mobile ad opportunities
• Key trends for 2015 in mobile marketing

Discussion points include:

• How to increase the effectiveness of marketing programs across multiple channels (social, website, emails, paid programs)
• Effective methods for measuring campaign performance with attribution models (single and multi-touch)
• Best practices for determining the ROI of each marketing program you run
• What is the future of Big Data? Digging deeper into customer engagement

Jon works in client and project strategy as a Group Account Director at Covario. With over 16 years in the industry, Jon has covered all aspects of online strategy from paid and organic search to design, development, and user experience. He has worked with major brands such as Sony, Intuit, Procter & Gamble, SolarCity and Chase.

During this webcast we will look at how key insights from your social initiatives can shape your content marketing strategies to ensure you are telling the right stories that will be relevant, authentic and resonate with your target market.

Join us and explore:

• Examples of the most effective campaigns for generating engagement and community building
• The relationship between an effective content marketing strategy and concrete business goals
• How to segment your analytics effectively to capture the most relevant content that will hook your audience
• How to determine the posting frequency equilibrium to generate the highest level of interactions

Melanie White is the Editor of ClickZ, where she has worked since July 2012. White has been with Incisive Media (ClickZ's parent company) since 2009 where she was Deputy Editor/ US Editor for one of the financial risk management titles, International Custody and Fund Administration (later Custody Risk).

In addition, White worked on FX Week where she was a Senior Reporter. She has also worked and contributed to a number of other titles, including The Accountant, International Accounting Bulletin, the New York Post, Independent Magazine (UK), as well as the broadcast title Sunday Live with Adam Boulton at Sky News.

Evan is a marketing content and strategy expert, specializing in content creation, product marketing , customer success and social media marketing. Since starting at Socialbakers in late 2011, Evan has launched multiple Socialbakers industry benchmarks that measure performance in social customer care, content and advertising.

Chris Pemberton launched his first marketing website in 1996 and since then he's led strategy and implementation for a variety of digital marketing agencies, B2C and B2B brands, including, most recently, Ghirardelli Chocolate, where he's worked as Digital Brand Manager since 2013. At Ghirardelli Chris runs the digital marketing practice and has been instrumental in building the company's capacity to leverage content and analytics to drive marketing outcomes. Prior to Ghirardelli Chris led digital, social and content marketing for GU Energy Labs in Berkeley, CA where he is still apologizing to the web team for crashing the servers with a flood of traffic from an April Fool's social campaign. In 2002 Chris completed a joint MBA/ Peace Corps program in Kyrgyzstan where he increased social entrepreneur revenue by 145% through new ecommerce and marketing programs.

Cassandra Gucwa is a SEO Strategist at Covario with B2B and B2C internet marketing experience for Fortune 500 global companies. She has gained strategic and technical knowledge managing successful Search Engine Optimization SEO projects, achieving 1st page results in 30+ countries for highly competitive keywords and search volumes.

Chris Gibbons is a Director of Paid Media Services. He has worked in search marketing for over eight years for a number of digital marketing agencies across multiple vertical industries. During this time he has led paid media efforts for global brands in Tech, Hospitality, Retail, and CPG with expertise in direct eCommerce, BtoB, and Local. Chris enjoys the ever-changing landscape of online marketing and works hard to keep his clients at the forefront of paid media advertising.

Nick Smyth a Regional Paid Search Lead at iProspect. He works across clients and verticals to streamline Paid Search strategies and best practices.

Covario is the world's leading independent search marketing agency. The firm was selected by OMMA as both the 2012 and 2011 Search Agency of the Year. Covario, Inc. is also the parent company of Rio SEO, a leading software provider of enterprise SEO, local search, social media, and content marketing automation tools. Headquartered in San Diego, Covario has more than 250 team members worldwide who are also concentrated in Beijing, Chicago, London, New York, Phoenix, San Francisco, Sao Paulo, Seattle, Singapore, Tokyo, and Toronto. The agency's growing customer base includes world leaders in technology, consumer electronics, retail, ecommerce, financial services, media, entertainment, publishing, and consumer packaged goods. More information is available at http://www.covario.com.

Moderator:
Mel White, Editor, ClickZ Live Global Conference Series

Steve Griffiths is responsible for marketing, strategy, and product management at Ifbyphone. He leads a team of content marketers and lead generation experts that utilize call analytics and call management to optimize B2B marketing campaigns.

Dan Morosi is a Senior Marketing Specialist at Blue Fountain Media. He manages the tactical aspects of the Paid Media team while staying up to date with the latest industry developments. He uses paid search and display to promote online and offline growth for clients.

Eric Pearch leads the paid search and emerging media team for Quicken Loans, the largest U.S. online retail mortgage lender, and its family of companies. His team manages one of the largest paid search accounts in the nation, focusing on Google AdWords and Bing Ads, as well as supporting landing pages, remarketing and display advertising. Prior to Quicken Loans, Eric worked at a number of advertising agencies where he specialized on digital strategy for many large brands across tech, financial services, retail and automotive.

Kyle is a SaaS veteran, having spent over 15 years working in enterprise software. Before Invoca, Kyle was a VP of Marketing at Responsys, a leading cloud platform for cross-channel digital marketing, where he launched the company's mobile product line and drove the growth of the enterprise business up until the company's acquisition by Oracle for $1.5B. Kyle also served in senior strategic product marketing and management roles at Zuora and at Salesforce.com where he ran enterprise marketing for Data.com and helped launch the Service Cloud line of business. He holds an MBA from the Haas School of Business at UC Berkeley and a BS in Engineering from the University of Pennsylvania.

In this webinar we will review 5 key questions you should ask prospective display partners when setting up your campaigns.

Register to learn:

• How to align your display advertising strategy with your business goals
• Why data is important for real-time advertising, and what to look for in your partners
• How to ensure that you are reaching your audience through the right channels and platforms

Melanie White is the Editor of ClickZ, where she has worked since July 2012. White has been with Incisive Media (ClickZ's parent company) since 2009 where she was Deputy Editor/ US Editor for one of the financial risk management titles, International Custody and Fund Administration (later Custody Risk).

In addition, White worked on FX Week where she was a Senior Reporter. She has also worked and contributed to a number of other titles, including The Accountant, International Accounting Bulletin, the New York Post, Independent Magazine (UK), as well as the broadcast title Sunday Live with Adam Boulton at Sky News.

Christina oversees Quantcast's global marketing strategy and operations, including demand generation, product marketing, PR and communications, recruitment and trade marketing, and corporate branding. Just prior to Quantcast, Christina was Global Director of Marketing and Communications for Omnicom Group's Tribal DDB Worldwide, where she oversaw the company's worldwide communication efforts, spanning over 50 offices in 30 countries, and founded its global marketing and communications network. Under her direction, Tribal DDB successfully rose to market leadership status throughout multiple countries and was the first digital agency named Advertising Age's Global Agency Network of the Year. Christina has been piloting and growing premium, international brands since the start of her career with the luxury fashion brand, Emanuel Ungaro. She holds a B.A. from Muhlenberg College with a double major in Business Administration and Fine Arts, and a minor in Italian studies.

Cassandra Gucwa is a SEO Strategist at Covario with B2B and B2C internet marketing experience for Fortune 500 global companies. She has gained strategic and technical knowledge managing successful Search Engine Optimization SEO projects, achieving 1st page results in 30+ countries for highly competitive keywords and search volumes.

Nikki Lam is a SEO Specialist at Covario, working across multiple Fortune 500 accounts within the technology industries including ecommerce sites. She assists with managing global SEO projects with seven-figure budgets and multiple team members. She is responsible for contributing to successful online search strategies on a daily basis and educational seminars.

Covario is the world's leading independent search marketing agency. The firm was selected by OMMA as both the 2012 and 2011 Search Agency of the Year. Covario, Inc. is also the parent company of Rio SEO, a leading software provider of enterprise SEO, local search, social media, and content marketing automation tools. Headquartered in San Diego, Covario has more than 250 team members worldwide who are also concentrated in Beijing, Chicago, London, New York, Phoenix, San Francisco, Sao Paulo, Seattle, Singapore, Tokyo, and Toronto. The agency's growing customer base includes world leaders in technology, consumer electronics, retail, ecommerce, financial services, media, entertainment, publishing, and consumer packaged goods. More information is available at http://www.covario.com.

Moderator:
Laura Roth, Head of Content, Interactive Marketing Division, Incisive Media

16+ years experience in CRM, Business Intelligence, industry and line of business solution development, go to market and market segment management. Catherine Frye joined IBM with the Cognos acquisition. Focus on engaging and supporting our client marketing and customer service departments' adoption of business analytics solutions to help them improve the acquisition, growth and retention of customers, enable ROI-driven decision-making and insure all their customer touch points are personalized and relevant to transform the customer experience.

Thom is a seasoned techincal SEO and digital analytics veteran. His current role as VP of Development and IT at Internet Marketing Ninjas includes the improvement of internal processes, leading the creation and refinement of industry-leading tools across multiple brands. Previously he was a premier independent consultant, held a a senior search position at nationally renown TopRank Online Marketing and led all digital web-related technology's at Rochester Institute of Technology's Saunders College of Business. He also led analytics strategy efforts for the university's mobile initiative. Part of the ClickZ Academy faculty, Thom has also taught for several well-respected colleges and universities. He is a regular speaker at ClickZ Live events and is a veteran of TEDx as well.

Marta is the Group Manager of Performance Media at Mediative, specialising in paid search (PPC) account management. She drives PPC strategy on key accounts with multi-million dollar investments. She also ensures PPC projects across the company are meeting KPIs and exceeding client expectations, in addition to identifying opportunities to grow each client's digital footprint. With a background in marketing and economics, Marta has an intuitive understanding of clients' business goals and is adept at identifying the strategic foundation of the project.

Marta is a regular contributor at the SEMPO Vancouver SEM Meetup, presenting on various SEM topics. She also writes frequently for the Mediative Blog where she shares both strategic insights and observations about the industry. Marta started her career in Australia where, as one of the original employees, she helped build a successful SEM agency. She has over 6 years of experience in the SEM industry.

Having created his first search optimization strategy in 1996, Shane is a "search marketing pioneer", both search and analytics certified, an award-winning digital copywriter and a marketing veteran with over 25 years experience; 17 search marketing specific. He is also the CEO and founder of Search Tactix Inc., one of Canada's foremost independent search marketing agencies; and Canada's most accredited Bing Ads certified agency.

Since that time and having executed over 1,500 search marketing campaigns from paid search, through organic to display, mobile and analytics, Wagg and his team have created success in English, French and Spanish in locations including the United States, Canada, England, Australia and Italy. Along the way, he has provided search marketing strategy services to some of the country's largest advertising agencies, foremost media agencies and Fortune 100 clients.

In addition to industry conference speaking roles throughout North America since 2002, including Toronto's inaugural Search Engine Strategies conference, the AMA (Canada), corporate and collegiate digital days, he is also an accomplished search certification trainer.

Search Tactix Inc., the agency he founded in 2008, provides strategic marketing services informed by search with accountability to reach, relevance, response and results.

In this webinar, Per Caroe, Director of Agency Sales for Silverpop, will address the most common communication challenges marketers face as they attempt to become more personal and relevant and will present the solutions may Silverpop customers have used to overcome them.

Specifically, Per will discuss the following:

• Tracking digital cues
• Progressively profiling
• Capturing information from multiple channels into a single database
• Actually using all the information you collect

Per Caroe is the Director of Agency Sales at Silverpop. His team is focused on expanding Silverpop's reach into agencies throughout North America and evangelizing that behavioral marketing automation is the key to ensuring an agency's strong position in the multi-channel marketing world. Caroe's team is drawn from a diverse group of small, large and specialty agency and agency suppliers who understand how agencies work and how to make them successful. For the past nine years, Caroe has spent his career in the marketing space, working with a variety of email service providers. Prior to that, he was the Director of Marketing for several firms including the first online streaming company to deliver a full-length film online. Additionally, he served as a VP at an international PR firm and worked for CBS in New York, as well as various early streaming media firms. Caroe works out of San Francisco with his wife and three sons.

Silverpop is the only digital marketing technology provider that unifies marketing automation, email, mobile, and social. Its customers achieve superior Return on Relationship by uniquely engaging each individual based on their behaviors and then automating personalized experiences that increase revenue, improve ROI, and deepen brand loyalty. Silverpop's commitment is to offer a platform that is complete, not complex-so that marketers from any size organization can easily achieve digital marketing success.

Jon was originally trained as a fine portrait photographer at Brooks Institute of Photography in Santa Barbara, California. His business sense and marketing prowess propelled his portrait studio to be the most prestigious, successful studio in the state of Idaho for many years. His desire to learn online marketing led him to research SEO to keep his portrait site on page one. He grew tired of portraiture and in a joint venture with his brother opened Page One Power 2009. In late 2010 they decided to pursue link building exclusively. Page One Power now builds links for discriminating clientele all over the globe.

Page One Power is an SEO firm based in Boise, Idaho. It is headed by two brothers, Jon and Zach Ball. Page One Power focuses on customized, white hat link building. They work with a limited number of highly motivated clients who are focused on getting top search engine rankings.

"We're a small firm. We don't have departments and account managers, so our clients work directly with the leadership of the company. Our clients love working with us because of our approach. Of course we get results, too." Jon Ball, Page One Power.

For many businesses, we've passed the tipping point. The majority of customers interact with brands on mobile. The majority of revenue is influenced by mobile.

This consumer-driven trend is accelerating, but marketers aren't keeping up. Many react to the mobile revolution by trying to fit a square peg (the old web) in a round hole. Many allocate only a small fraction of total marketing resources to mobile.

This webinar explores the reasons behind - and solutions for - this disconnect, believing that winning brands are constantly learning and evolving in the new mobile marketplace.

In this webinar, we'll cover:

• Why mobile must be the No. 1 focus for your organization
• Why apps are the most valuable owned media channel
• How location and personalization influence your mobile strategies
• Best practices from global brands making a huge impact with mobile
• Advanced use cases that no one is taking advantage of - yet.

Brent Hieggelke is the CMO of Urban Airship, which enables the world's top brands to earn and maintain a presence on their customers' mobile devices through mobile relationship management solutions. Previously, he spent a decade helping brands optimize digital marketing initiatives in executive marketing posts at WebTrends, TouchClarity and Omniture. Most recently, Brent started and ran Second Porch, the first Facebook-integrated social vacation rental site sold to HomeAway, Inc. in May 2011. Early in his career, Brent co-founded New City, a media company in Chicago. Brent has been awarded multiple marketing awards, and is a frequent speaker at both marketing and digital conferences.

This webinar will explain:

• How digital marketing agencies implement call tracking to prove ROI and get more clients
• Integrating call tracking with GA, CRMs and other SaaS platforms
• How agencies reduce attrition with call tracking
• Using call tracking to optimize Adwords
• How agencies are incorporating call tracking as a value add and increasing revenue.

Carlton's first management position was as a product manager with Apple before moving into an executive role as VP of Marketing for FOCUS Enhancements, Inc. He later joined Stream International, where as VP of Marketing he applied his product development expertise to help the company grow from $168 million to $320 million in 36 months.

Some of the questions we'll tackle:

• What percentage of anchor text should I be going for in a Post-Penguin world?
• Does authorship matter with link building?
• How many links should I expect to get with link building?
• What are the best ways to write an email to get a link?
• What are the most effective ways to get links?

and many others

Jon was originally trained as a fine portrait photographer at Brooks Institute of Photography in Santa Barbara, California. His business sense and marketing prowess propelled his portrait studio to be the most prestigious, successful studio in the state of Idaho for many years. His desire to learn online marketing led him to research SEO to keep his portrait site on page one. He grew tired of portraiture and in a joint venture with his brother opened Page One Power 2009. In late 2010 they decided to pursue link building exclusively. Page One Power now builds links for discriminating clientele all over the globe.

Page One Power is an SEO firm based in Boise, Idaho. It is headed by two brothers, Jon and Zach Ball. Page One Power focuses on customized, white hat link building. They work with a limited number of highly motivated clients who are focused on getting top search engine rankings.

"We're a small firm. We don't have departments and account managers, so our clients work directly with the leadership of the company. Our clients love working with us because of our approach. Of course we get results, too." Jon Ball, Page One Power.

Jon was originally trained as a fine portrait photographer at Brooks Institute of Photography in Santa Barbara, California. His business sense and marketing prowess propelled his portrait studio to be the most prestigious, successful studio in the state of Idaho for many years. His desire to learn online marketing led him to research SEO to keep his portrait site on page one. He grew tired of portraiture and in a joint venture with his brother opened Page One Power 2009. In late 2010 they decided to pursue link building exclusively. Page One Power now builds links for discriminating clientele all over the globe.

Page One Power is an SEO firm based in Boise, Idaho. It is headed by two brothers, Jon and Zach Ball. Page One Power focuses on customized, white hat link building. They work with a limited number of highly motivated clients who are focused on getting top search engine rankings.

"We're a small firm. We don't have departments and account managers, so our clients work directly with the leadership of the company. Our clients love working with us because of our approach. Of course we get results, too." Jon Ball, Page One Power.

Join Dixon Jones, of Majestic SEO and Pete Dudchenko of Rio SEO as they explore the changing linking landscape over the past year and what role link analysis will continue to have as SEO evolves and search engines update their algorithms.

Pete Dudchenko is the VP, Product Management of Rio SEO. Pete originally joined Rio SEO's parent company, Covario, seven years ago at the inception of the company. He has been involved in the entire software development lifecycle. Currently, Pete manages the roadmap and strategic direction for Rio SEO's lineup of software modules and automation tools. He has more than twelve years of software development experience, and has spent the last six years in online marketing and advertising.

Dixon Jones became the Marketing Director of the world's largest link analysis engine, Majestic SEO, in 2009, transforming the SE industry by providing link intelligence on a scale not previously open to the industry. Bringing the technology to the search marketing industry has resulted in two best SEO Technology awards and a user base of thousands from WordTracker to Microsoft. The data provides users with detailed link data from anchor text to crawl date.

He has worked at the forefront of search marketing since 1999, since he set up the UK based search marketing consultancy, Receptional. During that time, Dixon has been a consistent presenter on the search conference circuit all over the world and has helped clients in all sectors - including national papers and international search engines themselves to understand their own search strategy. His consulting clients come from a wide variety of difficult sectors, from travel to gambling.

Attendees will learn:

• What link building is and how it helps with search engine rankings
• The need to know industry terms
• A deeper understanding of how search engines rank websites
• A basic understanding of the fundamentals of link building

Jon was originally trained as a fine portrait photographer at Brooks Institute of Photography in Santa Barbara, California. His business sense and marketing prowess propelled his portrait studio to be the most prestigious, successful studio in the state of Idaho for many years. His desire to learn online marketing led him to research SEO to keep his portrait site on page one. He grew tired of portraiture and in a joint venture with his brother opened Page One Power 2009. In late 2010 they decided to pursue link building exclusively. Page One Power now builds links for discriminating clientele all over the globe.

Page One Power is an SEO firm based in Boise, Idaho. It is headed by two brothers, Jon and Zach Ball. Page One Power focuses on customized, white hat link building. They work with a limited number of highly motivated clients who are focused on getting top search engine rankings.

"We're a small firm. We don't have departments and account managers, so our clients work directly with the leadership of the company. Our clients love working with us because of our approach. Of course we get results, too." Jon Ball, Page One Power.

Attendees will learn:

• Benefits of Google + for Organic Search
• Data Trends for Google Organic Traffic (Term Not Provided)
• Recipes for Success in Data Testing

Covario is the world's leading independent search marketing agency. The firm was selected by OMMA as both the 2012 and 2011 Search Agency of the Year. Covario, Inc. is also the parent company of Rio SEO, a leading software provider of enterprise SEO, local search, social media, and content marketing automation tools. Headquartered in San Diego, Covario has more than 250 team members worldwide who are also concentrated in Beijing, Chicago, London, New York, Phoenix, San Francisco, Sao Paulo, Seattle, Singapore, Tokyo, and Toronto. The agency's growing customer base includes world leaders in technology, consumer electronics, retail, ecommerce, financial services, media, entertainment, publishing, and consumer packaged goods. More information is available at http://www.covario.com.

Join us for this ground-breaking webinar and discover how to create an automated social engagement strategy that will allow you to:

• Develop relationships with very early-stage prospects before they even enter your database
• Build and maintain relationships with known prospects as they educate themselves
• Support the sales cycle once the buyer engages in a formal buying process with a sales rep
• Deepen and expand relationships with existing customers and nurturing prospective leads
• Integrating social applications into your marketing automation strategy

Jason Miller is the social media manager at Marketo. He leads Marketo's social media strategy focusing on optimizing social for lead generation and driving revenue. He is a regular contributor to leading marketing blogs such as Social Media Examiner, Social Media Today, and Marketing Profs.

Marketo uniquely provides an easy-to-use, powerful and complete marketing software platform that propels fast-growing small companies and global enterprises alike. Marketo® marketing automation and sales effectiveness software streamlines marketing processes, delivers more campaigns, generates more win-ready leads, and improves sales performance. With proven technology, comprehensive services and expert guidance, Marketo helps thousands of companies around the world turn marketing from a cost center into a revenue driver.

Known for providing breakthrough innovation and fueling growth, in both 2011 and 2012 Marketo received the CRM Market Leaders Awards Winner for Marketing Solutions by CRM Magazine. Salesforce.com customers also honored the company with the AppExchange Customer Choice Awards for 2012 in the marketing category.

• Leverage segmented communications to create stronger customer relationships
• Use triggered communication to build customer conversation
• Identify customer segments and potential profitability

Registrants will also receive a copy of the white paper, "From Abandon to Conversion: Why Shoppers Abandon Carts and What Merchants Can Do About It."

Matt Bailey is the president and founder of SiteLogic, a website marketing consultancy, and has been training businesses about website marketing since 1997. He speaks at over 30 international conferences, seminars, and training sessions each year. Seminar attendees consistently rave about his conversational, entertaining speaking style and his ability to explain high-level search marketing concepts in a way that even non-techies understand. Bailey is the primary trainer and developer for the Direct Marketing Association's search engine optimization certification program, and the trainer for its two-day website marketing seminar.

Bronto Software provides solutions for retailers and other commerce-focused companies to drive revenue through targeted email and cross-channel marketing. The company serves over 1000 organizations worldwide, including Party City, Armani Exchange, Timex, Samsonite and Trek Bikes. Bronto is a five-time finalist and two-time winner of the Stevie Award for Best Customer Service and was named a CODiE Award Finalist for Best Marketing Solution in 2011 and 2012. Bronto is headquartered in Durham, NC with an office in London, UK. For more information, visit bronto.com.

At the end of this one-hour session you'll know:

• Top cultural and localization best practices
• How to structure your website so you don't lose core U.S. traffic
• Country and regional nuances between Bing and Google and how to optimize your Canada campaigns for each

Ezra Silverton became involved with the World Wide Web in the early 1990s. In 1997, he founded the website services company, 9th sphere, now an award-winning and leading full service firm. Ezra has been interviewed by major television and radio networks, written many articles in well-known publications, as well as presented at industry leading conferences on the topics of website architecture, SEO and other Internet marketing and website best practices. His primary role is that of Website Architect in which he strategically plans website architecture and oversees overall quality assurance. Most of 9th sphere's clients are based in Canada and the US and range from sophisticated ecommerce, business-to-business and service-based organizations. Ezra also writes related articles on 9th sphere's blog at http://www.9thsphere.com/blog. Follow him on Twitter @ezrasilverton

Search advertising with Bing helps you efficiently reach your next best customer - within your budget and with the support you need to get started, optimized, and measure your results.

• Simplifying the onboarding process
• Enabling advertisers to set up and optimize campaigns with ease
• Providing timely campaigns performance feedback

Ping Jen is a Product Manager on the Microsoft Advertiser and Publisher Solutions Team. He has a passion for driving improvements into adCenter that help advertisers optimize their campaigns that increase relevancy and competitiveness in the marketplace.

Prior to joining Microsoft in 2009, Ping worked as a Business Manager at Mayfield Clinic at Cincinnati, OH. Ping holds a MBA degree from the University of Notre Dame and he is a Microsoft Certified Solution Developer (MCSD).

You'll learn:

• Why Convergence Analytics is radically changing the digital marketing universe
• How Convergence Analytics applications collect, analyze and visualize data from multiple channels
• How tools like Anametrix enable marketers to discover new new insights

Pelin Thorogood is a new media marketing and analytics expert, recognized for her leadership in both venture-backed startups and public companies. Her career as a high-tech innovator includes leading the go-to-market strategy as CMO of WebSideStory (acquired by Omniture/Adobe), extending Peregrine Systems' enterprise software business (acquired by HP) into web-based applications, and, in the mid 90s, launching one of the very first mobile B2B applications. Since the WebSideStory acquisition, Pelin has been involved with several cloud-based technology leaders and new media companies either as advisor or board member, including InsideView, InboundWriter, Limelight Networks, Technology Leaders, and Online Marketing Institute. In both 2011 and 2012, she was named one of the "20 Women to Watch" in sales lead management. Pelin holds a BS in Operations Research, Masters in Engineering, and MBA degrees, all from Cornell University, where she also serves as Executive-in-Residence for the Johnson Graduate School of Management.

Andrew Edwards has been a pioneer in the digital space since the 1980s. He coined the phrase "Convergence Analytics" in 2012. In March of 2013 he launched the industry's first Convergence Analytics Report at the SES Conference in New York. In the 1980s, Andrew introduced desktop publishing to the Yellow Pages, and in the 1990s he helped create "interactive television" with AT&T;, taught advanced computer graphics at New York's Pratt Institute; and founded Renaissance Multimedia where he launched web sites for SoBe Beverage and Canon Digital Video. In 1998 he was awarded Deloitte and Touche's National Fast 500 Award. Today he is one of the most senior thought-leaders in the digital analytics space and a regular columnist for ClickZ (Incisive Media). Edwards is a founder and former board member of the Digital Analytics Association (DAA), as well as a managing partner at Technology Leaders where he has provided digital analytics expertise to numerous F500 companies.

Anametrix transforms marketing by collecting, analyzing and making sense of multi-channel data in real-time. Anametrix delivers 360-degree visibility into customer data to uncover new trends and hidden correlations, explore new relationships, and deliver a bigger and more predictable impact on revenue.

Join us for an eye-opening webinar on this increasingly relevant marketing topic, and learn how to use these techniques for more effective, engaging marketing. We'll explore:

• What engagement marketing is
• How dialogues are created
• The importance of taking the dialogue across channels
• The unique benefits of engagement marketing
• Examples of engagement marketing at work

Marketo uniquely provides an easy-to-use, powerful and complete marketing software platform that propels fast-growing small companies and global enterprises alike. Marketo® marketing automation and sales effectiveness software streamlines marketing processes, delivers more campaigns, generates more win-ready leads, and improves sales performance. With proven technology, comprehensive services and expert guidance, Marketo helps thousands of companies around the world turn marketing from a cost center into a revenue driver.

Known for providing breakthrough innovation and fueling growth, in both 2011 and 2012 Marketo received the CRM Market Leaders Awards Winner for Marketing Solutions by CRM Magazine. Salesforce.com customers also honored the company with the AppExchange Customer Choice Awards for 2012 in the marketing category.

Join Jon Ball as he walks you through the data and key takeaways from this important research.

Key takeaways:

• The actual number of links required to rank highly for a lucrative keyword
• The amount of spam compared to the actual links found in these backlink portfolios
• How the factor of relevance plays an important role in the rankings

Jon was originally trained as a fine portrait photographer at Brooks Institute of Photography in Santa Barbara, California. His business sense and marketing prowess propelled his portrait studio to be the most prestigious, successful studio in the state of Idaho for many years. His desire to learn online marketing led him to research SEO to keep his portrait site on page one. He grew tired of portraiture and in a joint venture with his brother opened Page One Power 2009. In late 2010 they decided to pursue link building exclusively. Page One Power now builds links for discriminating clientele all over the globe.

Page One Power is an SEO firm based in Boise, Idaho. It is headed by two brothers, Jon and Zach Ball. Page One Power focuses on customized, white hat link building. They work with a limited number of highly motivated clients who are focused on getting top search engine rankings.

"We're a small firm. We don't have departments and account managers, so our clients work directly with the leadership of the company. Our clients love working with us because of our approach. Of course we get results, too." Jon Ball, Page One Power.

Join us in the webinar as we discuss:

• The definition of Buyer 2.0 and what it means to the B2Bs trying to adapt to it
• Understanding the roles of the buyers, influencers and decision makers at the accounts you sell to
• Strategies to understand account-level engagement with your brand and your content
• How to retarget and remarket to the companies that matter

Carlos Hidalgo, President and Principal, ANNUITAS
Carlos is a known thought leader in B2B marketing for his keen insights on the development and implementation of lead management process, and is also a recognized expert in marketing automation. Most recently, Carlos was named a 2011 Who's Who in BtoB Marketing. Additionally, Carlos has been recognized three years in a row (2009 �¢ï¿½ï¿½ 2011) by SLMA's 50 Most Influential People in Sales Lead Management. Prior to The Annuitas Group, Carlos was responsible for global SMB marketing at BMC Software and held similar roles at other various B2B companies including McAfee and Staffware, as well as Bertram, McKee & Associates, an independent marketing firm, where he was instrumental in delivering strategic marketing, lead management, generation and database development programs for Microsoft, IBM, HP and Avnet. Carlos received his bachelor's degree in business communications from Cedarville University in Ohio.

Jason Stewart, Director of Marketing, Demandbase
Jason Stewart leads content marketing efforts at Demandbase, but has been involved in B2B demand generation for more than 13 years at both private and public companies. Jason was recently named one of marketing automaton's key influencers in Marketo's definitive guide to Marketing Automation, and was one of the inaugural nominees for the Content Marketing Institute's Orange Awards for content marketing excellence. Jason founded and leads the San Francisco Salesforce.com User Group.

Laura Roth, Senior Conference Manager, SES Conference & Expo
Laura Roth heads up content for the SES Conference and Expo series in North America and Europe, and is responsible for programming the SES agendas and speaker acquisition. She is also a content advisor to the SES team in Asia for events in that region. Laura is a resident blogger for SES and regularly moderates ClickZ webinars and sessions at SES conferences. Before joining SES, Laura worked for three years in Incisive Media's London office, programming content for conferences, exhibitions, and seminars across various portfolios including information, publishing, HR, and legal events. She has also managed social media marketing campaigns for several event brands, and currently works closely with the marketing team on the SES Social Media strategy.

Demandbase is the first targeting and personalization platform for B2B, transforming the effectiveness of marketing programs and marketing's ability to impact revenue. While personalization tools have long existed for B2C, until now, none were geared specifically to enable B2B marketers to make online interactions more effective, delivering the right message at the right time. Without the use of cookies, Demandbase's patented identification technology bridges the gap between known and anonymous web visitors by identifying and segmenting the companies visiting a website, and providing detailed, targetable business attributes in real-time. The Demandbase platform includes Company-Targeted Advertising, Website and Conversion Optimization modules, and Sales intelligence tools that integrate with other sales and marketing technologies to deliver unique intelligence about web visitors, and better attract, convert and retain the right customers. Enterprise leaders and high-growth companies alike use Demandbase to drive better marketing performance. For more information, visit http://www.demandbase.com.

Marketo uniquely provides an easy-to-use, powerful and complete marketing software platform that propels fast-growing small companies and global enterprises alike. Marketo® marketing automation and sales effectiveness software streamlines marketing processes, delivers more campaigns, generates more win-ready leads, and improves sales performance. With proven technology, comprehensive services and expert guidance, Marketo helps thousands of companies around the world turn marketing from a cost center into a revenue driver.

Known for providing breakthrough innovation and fueling growth, in both 2011 and 2012 Marketo received the CRM Market Leaders Awards Winner for Marketing Solutions by CRM Magazine. Salesforce.com customers also honored the company with the AppExchange Customer Choice Awards for 2012 in the marketing category.

In this webinar, Dave Faupel, vice president of marketing communications with Silverpop will give real life examples of how marketers can rise to the challenge - continually tweaking their programs in order to increase revenue and prove ROI. Key topics covered will include lead generation and conversion tactics, best practices for leveraging automation, and tips for demonstrating ROI.

Dave Faupel, vice president of marketing at Silverpop, has more than 20 years of experience in marketing, public relations and corporate communications. He is responsible for all aspects of marketing communications at Silverpop, including corporate communications, lead generation and customer marketing. His team is comprised of hands on experts of Silverpop Engage, using the digital marketing technology to develop campaigns and communicate with prospects and customers. Before joining Silverpop, Dave spent several years working in healthcare marketing and also has experience working with large PR and marketing agencies.

Silverpop is the only digital marketing technology provider that unifies marketing automation, email, mobile, and social. Its customers achieve superior Return on Relationship by uniquely engaging each individual based on their behaviors and then automating personalized experiences that increase revenue, improve ROI, and deepen brand loyalty. Silverpop's commitment is to offer a platform that is complete, not complex-so that marketers from any size organization can easily achieve digital marketing success.

• In this webinar, hosted by well known industry executive, Rand Schulman, you will hear how Charming Charlie's was able to create local landing pages for each store location in record time, and with great search results!
• Bill Connard, VP of Local Search and platform architect, will describe how Rio's Automated Local Search works to drive foot traffic to multi-location businesses
• Also, you will learn from industry star, Kim LaFleur VP eCommerce, Charming Charlie's, how she was able to see dramatic and measureable results in a short time frame with her current recourses.

Rand helped create an industry - inventing brand name online marketing, new media and web analytics products from benchmark companies such as; Keylime Software, WebSideStory, WebTrends, Unica, and Tempo.ai. In 2005 he was named one of the Top 100 BtoB marketing executives by BtoB Magazine and is a founder and past Board Member of the Web Analytics Association and the Direct Marketing Educational Foundation. He has helped lead two companies through successful IPO as CMO as well a three private company exits. Rand is regularly tapped to advise a number of Investment Banks, Private Equity and VC firms about sector shifts and opportunities in new media, marketing and Analytics and is Executive-in-Residence for New Marketing and Media at University of the Pacific and a partner in Evectyv Marketing.

Bill Connard, VP of Local Search @ Rio SEO: Previously, he was the founder and CEO of Top Local Search, Inc., of San Diego, which was acquired by Rio SEO in May 2012. Bill is a serial entrepreneur and successful business executive with expertise in database management, search engine optimization and web site programming. He has many years of experience building and developing multi-location distribution channels and partnerships.

Kim LaFleur, VP of eCommerce @ Charming Charlie: A proven executive manager with a strong technical background; deep expertise in product management, marketing, and merchandising; and general account and relationship management skills; all within the consumer and B2B software and internet industry. Held executive management positions at established Fortune 500 & publicly traded companies as well as start-up environments.

Rio SEO's award winning, patented automation software appeals to in-house marketers and digital agencies with SEO Automation, Local Search, and Social Media ROI Reporting Solutions.

This webinar will cover how to:

• Get buy in from key stakeholders
• Construct concurrent or consecutive programs so they support and enhance each other
• Prioritize efforts across channels based on what really matters
• Separate test budgets from working budgets
• Develop and execute actionable dashboards
• Deciding which channels make sense for the audience and content

Robin is the CEO and cofounder of NetPlus Marketing Inc., a top 50 interactive agency established in 1996 to focus exclusively on online marketing and advertising best practices. Robin brings innovative strategy and a depth and breadth of marketing experience to the agency's practice and management. As one of the industry's pioneers, she is a driving force behind NetPlus Marketing's ongoing success with a diverse and discerning client base that considers online results critical to their business success.

Robin is a frequent speaker at national industry events, including ClickZ, internet.com, OMMA, Ad:Tech, SES, Online Marketing Summit, and Thunder Lizard conferences and is a sought-after resource for industry and business publications for her insight and advice on such topics as digital strategy, social media marketing, and behavioral targeting.

Bronto Software provides solutions for retailers and other commerce-focused companies to drive revenue through targeted email and cross-channel marketing. The company serves over 1000 organizations worldwide, including Party City, Armani Exchange, Timex, Samsonite and Trek Bikes. Bronto is a five-time finalist and two-time winner of the Stevie Award for Best Customer Service and was named a CODiE Award Finalist for Best Marketing Solution in 2011 and 2012. Bronto is headquartered in Durham, NC with an office in London, UK. For more information, visit bronto.com.

Jon Ball from Page One Power has helped website owners from every imaginable niche develop a steady flow of great inbound links to increase their organic search rankings. He will share some techniques he has used for successful link building as well as some insight into what to expect in 2013.

Join Digital Marketing Depot and Page One Power for a webcast on Link Building 101 and learn:

• What is compulsory for quality link building
• What has changed in the last 12 months
• Key Elements for Link Building in 2013

Jon Ball, from Page One Power, will begin with a short presentation covering various link building techniques, then get into the nitty-gritty of page rankings and the "how-to's" of safe, effective link building. Then we will offer and extended LIVE Q&A.; So don't miss your opportunity to ask your link building question LIVE.

Jonathan Ball is the VP of business development at Page One Power. Page One Power is a SEO link building firm that specializes in developing high quality links that generate traffic and rankings for their clients. He is an expert at research and implementation of highly effective link building strategies for clients all over the world.

Page One Power is a SEO firm located in Boise Idaho. It is headed by two brothers, Jon and Zach Ball. Page One Power focuses on customized, white hat SEO. They work with a limited number of highly motivated clients who are focused on getting top search engine rankings.

"We're a small firm. We don't have departments and account managers so our clients work directly with the leadership of the company. Because of this our clients love working with us. Of course we get results too." Jon Ball, Page One Power.

Join us for this session where we'll discuss how leading brands are using data to better understand their consumers, competitors and the effectiveness of their marketing. "Big Data" isn't just a tech-term - learn what "Big Data" really means and how it can be harnessed to advance your marketing.

AdRadar enables marketers and advertisers to optimize their campaigns and deliver bottom line growth through actionable, competitive business intelligence and analysis. Providing near real-time insights on over 1.48 million brands across more than 7,587 on and offline outlets, easily uncover strategic opportunities, threats, and more.

Christian Kugel oversees the market research and sales research teams at AOL. He is responsible for infusing the voice of the consumer throughout the organization and developing new advertising ROI solutions. By managing all primary quantitative and qualitative research at AOL, Christian's team delivers salient consumer and marketplace insights to the sales, product and content organizations.

Prior to AOL, Kugel was SVP, Strategy & Innovation at VivaKi, where he worked with senior leadership to navigate new data and research challenges posed by emerging media.

He transitioned to VivaKi from one of its agencies, Denuo, where he was a member of the management team. He created Socialight, Denuo's proprietary research and consulting tool that measures the degree and influence of conversations and recommendations among groups of consumers. Deployed internationally, Socialight was used to uncover insights on over 100 brands.

Before joining Denuo, Kugel was an Account Group Director at Millward Brown, where he managed multi-national research initiatives for blue chip technology clients. Prior to joining Millward Brown, Kugel was Director of Digital Insights & Analytics at Starcom. During his tenure with Starcom, he established and grew the Insights & Analytics function and led the development of proprietary agency tools.

Christian is a regular speaker at international marketing events, and was named an 'Agency Innovator' by Internationalist Magazine. His work with Socialight resulted in him winning the 'Most Innovative Research' award by the Word of Mouth Marketing Association, and he was nominated for the prestigious ESOMAR John & Mary Goodyear Award for best international research.

AOL is a brand company, committed to continuously innovating, growing, and investing in brands and experiences that inform, entertain, and connect the world. The home of a world-class collection of premium brands, AOL creates original content that engages audiences on a local and global scale. We help marketers connect with these audiences through effective and engaging digital advertising solutions.

Jon Ball, from Page One Power, will begin with a short presentation covering various link building techniques, then get into the nitty-gritty of page rankings and the "how-to's" of safe, effective link building. Then we will offer and extended LIVE Q&A.; So don't miss your opportunity to ask your link building question LIVE.

Jonathan Ball is the VP of business development at Page One Power. Page One Power is a SEO link building firm that specializes in developing high quality links that generate traffic and rankings for their clients. He is an expert at research and implementation of highly effective link building strategies for clients all over the world

Page One Power is a SEO firm located in Boise Idaho. It is headed by two brothers, Jon and Zach Ball. Page One Power focuses on customized, white hat SEO. They work with a limited number of highly motivated clients who are focused on getting top search engine rankings.

"We're a small firm. We don't have departments and account managers so our clients work directly with the leadership of the company. Because of this our clients love working with us. Of course we get results too." Jon Ball, Page One Power.

We know not all Moms are created equal and neither are their content needs. Join AOL's Lisa Mathison and Vicki Draper as they take you through AOL's latest research on moms, completed in partnership with Bovitz Research Group. Learn about the 7 distinct archetypes of Moms and the content that they seek online. Understand how brands can deliver content that is more meaningful to the moms they want to reach.

Mike Grehan is the Group Publishing Director at Incisive Media, for Interactive, SES, Search Engine Watch and ClickZ. Previously, he worked as a search marketing consultant with a number of international agencies, handling global clients such as SAP and Motorola. Recognized as a leading search marketing expert, Grehan came online in 1995 and is the author of numerous books and white papers on the subject. He is chair of the SES advisory board and in March 2012 was elected as President of SEMPO.

As Marketing Strategy Director of Audiences and Content at AOL, Inc. Lisa Mathison is responsible for understanding and communicating the value that AOL brings to the multitude of audiences that visit their sites each day. Identifying the intersection between AOL and Moms, and the resulting value it brings to brands, is a key focus at AOL and one that Lisa knows well. After leading Media Strategy and Buying over the past 10 years for CPG and Retail accounts, Lisa has become an expert in detecting and creating meaningful opportunities for brands looking to connect with Moms on the web.

Vicki Draper is a senior manager in the Consumer Analytics & Research Group, executing primary consumer research to aid sales and product teams across AOL, including in-depth research on a variety of topics including women & moms, mobile, and sales verticals such as retail and CPG . Prior to AOL, Vicki was at Insight Research Group, conducting research for high profile media clients like Nickelodeon and Warner Brothers. Vicki holds a BS in Marketing & Hotel Management from Cornell University and an MBA from Columbia University.

AOL is a brand company, committed to continuously innovating, growing, and investing in brands and experiences that inform, entertain, and connect the world. The home of a world-class collection of premium brands, AOL creates original content that engages audiences on a local and global scale. We help marketers connect with these audiences through effective and engaging digital advertising solutions.

Mike Grehan is the Group Publishing Director at Incisive Media, for Interactive, SES, Search Engine Watch and ClickZ. Previously, he worked as a search marketing consultant with a number of international agencies, handling global clients such as SAP and Motorola. Recognized as a leading search marketing expert, Grehan came online in 1995 and is the author of numerous books and white papers on the subject. He is chair of the SES advisory board and in March 2012 was elected as President of SEMPO.

As Marketing Strategy Manager at AOL, Shawnaa Bilotti develops B2B marketing strategies for AOL Advertising specializing in the Retail category. She previously worked as a Sales Development Manager working on custom programs for top Retail and CPG clients. Prior to AOL, Shawnaa held roles at Time Inc, OMD and Starcom working on integrated marketing campaigns across digital and print media for a variety of Fortune 100 clients and categories. Shawnaa holds BAs in Anthropology and Italian Language and Culture from the University of Tennessee and completed a post-graduate Integrated Marketing program at the University of Chicago.

Vicki Draper is a senior manager in the Consumer Analytics & Research Group, executing primary consumer research to aid sales and product teams across AOL, including in-depth research on a variety of topics including women & moms, mobile, and sales verticals such as retail and CPG . Prior to AOL, Vicki was at Insight Research Group, conducting research for high profile media clients like Nickelodeon and Warner Brothers. Vicki holds a BS in Marketing & Hotel Management from Cornell University and an MBA from Columbia University.

Sona Patel is a manager in the Consumer Analytics & Research Group, where she oversees research to prove the value of advertising on AOL through a variety of resources including primary, syndicated, and custom research. Prior to AOL, Sona worked as an analyst at InsightExpress, conducting advertising effectiveness studies within the digital space. Sona has a BA in Economics and Political Science from the University of Chicago and an MBA from the University of Michigan.

AOL is a brand company, committed to continuously innovating, growing, and investing in brands and experiences that inform, entertain, and connect the world. The home of a world-class collection of premium brands, AOL creates original content that engages audiences on a local and global scale. We help marketers connect with these audiences through effective and engaging digital advertising solutions.

Digging deep into mobile user motivations, the research looked at not just "what" people are doing with their smartphones but "why." The results uncovered seven different "shades" or motivations of mobile. The biggest one? Me Time. Me Time accounts for almost half (46%) of all smartphone app and website motivation, averaging 864 minutes per month per user*. And more significantly for marketers, Me Time occurs at home. It's time to rethink your mobile strategy.

*ArbitronMobile.

Vicki Draper is a senior manager in the Consumer Analytics & Research Group, executing primary consumer research to aid sales and product teams across AOL, including in-depth research on a variety of topics including women & moms, mobile, and sales verticals such as retail and CPG . Prior to AOL, Vicki was at Insight Research Group, conducting research for high profile media clients like Nickelodeon and Warner Brothers. Vicki holds a BS in Marketing & Hotel Management from Cornell University and an MBA from Columbia University.

AOL is a brand company, committed to continuously innovating, growing, and investing in brands and experiences that inform, entertain, and connect the world. The home of a world-class collection of premium brands, AOL creates original content that engages audiences on a local and global scale. We help marketers connect with these audiences through effective and engaging digital advertising solutions.

Page One Power is a SEO firm located in Boise Idaho. It is headed by two brothers, Jon and Zach Ball. Page One Power focuses on customized, white hat SEO. They work with a limited number of highly motivated clients who are focused on getting top search engine rankings.

"We're a small firm. We don't have departments and account managers so our clients work directly with the leadership of the company. Because of this our clients love working with us. Of course we get results too." Jon Ball, Page One Power.