Get Smart - The New Channel Surfing: Consumer Shopping Behaviors & The Evolving Retail Landscape, AOL, Inc

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ClickZ Academy case study

Company: ClickZ Academy

Published: 05 December 2012

Business Area: Marketing Strategies

Format: Audio/Video (.mp3, mp4, mpg)

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Overview:

The retail landscape has undergone massive change at a rapid pace and continues to evolve. Join Retail Marketing Strategy and Consumer Research Managers from AOL to discuss today's shoppers and how their media consumption and shopping behaviors are driving many of the changes in the retail category. We'll highlight current market trends, recent AOL research, and what retail marketers will want to consider to ensure that they are adapting their strategy to these evolving trends.

Sponsored by AOL, Inc.