Marketing Strategies Resources
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The Digital Marketer’s Ultimate Guide to Call Intelligence
As a digital marketer, your analytics need to measure all conversions across all touchpoints. Learn how Call Intelligence helps you close the loop on those call conversions driven from your digital spend.
Company: Invoca | Published: 14 January 2016
Business Area: Mobile & Local | Type: White Paper
Rating: 
5 people found this useful
The Ecommerce Marketing Landcape 2016
With almost 2,000 different marketing technology vendors, the world of ecommerce and digital marketing technology is difficult to navigate. Our report aims to give clarity on what some of the most important vendors offer, with technology solutions ranging from marketing automation and email marketing to social media and optimization for mobile.
Company: ClickZ | Published: 17 December 2015
Business Area: Marketing Strategies | Type: White Paper
Rating: 3 people found this useful
Beyond ROI: Showcasing the True Impact of Mobile Marketing
Today, little more than a third of marketers have the budget they need for a comprehensive mobile initiative. The impact of your mobile program will vary but deciphering the full set of benefits - beyond ROI - is the key to demonstrating the power of mobile to other internal stakeholders.
Company: Ensighten | Published: 09 December 2015
Business Area: Marketing Strategies | Type: White Paper
Customer Experience Optimization Report
How to make a shift from visit to visitor? In a nutshell, we must gather and integrate user-level data, then stitch together user profiles − leaving out no device, platform, or touch point. Therein lies the opportunity and the challenge of optimizing the customer experience.
Company: Ensighten | Published: 09 December 2015
Business Area: Marketing Strategies | Type: White Paper
Rating: 2 people found this useful
The State of Visual Commerce
Learn Today's Trends In Visual Commerce And Marketing. Unlock the power of pictures with the new ROI - return on image. Download the free market study today.
Company: Curalate | Published: 11 November 2015
Business Area: Marketing Strategies | Type: White Paper
Rating: 1 person found this useful
Marketing to Millennials: Engaging a Generation of Visual Buyers
Millennials are set to overtake Baby Boomers as the largest living generation in the U.S. By 2017, they will carry the bulk of the spending power. Learn how to engage with millennials through relevant imagery and 5-ways to monetize your visual content across multiple channels.
Company: Curalate | Published: 11 November 2015
Business Area: Marketing Strategies | Type: White Paper
Rating: 2 people found this useful
The Ultimate Guide to Website Personalisation
Personalisation is a powerful tool for marketers. This whitepaper will help you set the groundwork for an optimised, ever-improving plan to drive bottom-line impact using personalization.
Company: Telerik | Published: 29 September 2015
Business Area: Marketing Strategies | Type: White Paper
Rating: 4 people found this useful
The Top 5 Strategies to Harness the Marketing Technology Evolution
The intersection of marketing and technology is creating a new road for marketers to tackle the digital revolution and all of the data that comes with it. As technologies continue to evolve to meet marketer's needs, there has been significant increase in budget allocation for new technology.
Webinar: Adwords Uncovered - New Tips, Tools & Targeting Techniques
From data to display, the rapid-fire updates to the AdWords platform can make it hard to keep up with all of the changes. Fortunately, there are strategies to help you navigate the new offerings so that you can focus on what's important - driving traffic and increasing ROI.
Company: Convirza | Published: 16 September 2015
Business Area: Marketing Strategies | Type: Webinar
Rating: 1 person found this useful
The Art of Attribution: Turning Buying Behavior into Revenue
With an increasing amount of channels and touchpoints, it's getting harder and harder for marketers to create a valuable attribution model. It is essential that marketers are aware of where their marketing campaigns are winning and where they are wasting valuable $.
Company: Ensighten | Published: 09 September 2015
Business Area: Marketing Strategies | Type: Webinar
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