Webinar: Cut Through the Big Data Noise to Capture Valuable Analytics

Overview:

While collecting data is important to building a solid marketing foundation, the companies that know how to shift through the mass of information to find valuable data points end up driving superior marketing results. By combining various tactics, such as multi-channel programs and attribution models, you can create a very effective way of targeting the right audience for your marketing campaign.

Discussion points include:

• How to increase the effectiveness of marketing programs across multiple channels (social, website, emails, paid programs)
• Effective methods for measuring campaign performance with attribution models (single and multi-touch)
• Best practices for determining the ROI of each marketing program you run
• What is the future of Big Data? Digging deeper into customer engagement

Presenters:
Mia Vallo, Sr. Digital Marketing Analytics & Optimization, National Geographic Society
Nick M. Necsulescu, Senior Manager, Customer Segmentation, TD Bank Group
Heidi Bullock, VP Demand Generation, Marketo