How to Optimize Your Social Channels for Lead Gen, Marketo

Overview:

Social media is vital for branding and generating buzz, but are your social channels generating leads? In this session, you’ll discover proven tactics and strategies for turning your social presence into a lead generating machine. Jason Miller from Marketo will show you why inbound alone is not enough, how to successfully apply the “4-1-1 Rule” of social engagement, how to utilize visual content across your social channels, why social signals matter and the power of advocacy for lead generation.

Presenter(s):
Jason Miller, Social Media Strategist, Marketo

Sponsored by Marketo.

Marketo uniquely provides an easy-to-use, powerful and complete marketing software platform that propels fast-growing small companies and global enterprises alike. Marketo® marketing automation and sales effectiveness software streamlines marketing processes, delivers more campaigns, generates more win-ready leads, and improves sales performance. With proven technology, comprehensive services and expert guidance, Marketo helps thousands of companies around the world turn marketing from a cost center into a revenue driver.

Known for providing breakthrough innovation and fueling growth, in both 2011 and 2012 Marketo received the CRM Market Leaders Awards Winner for Marketing Solutions by CRM Magazine. Salesforce.com customers also honored the company with the AppExchange Customer Choice Awards for 2012 in the marketing category.