Harnessing Actionable Data to Improve Your Marketing, AdRadar

Overview:

Measurement, analysis and ROI are three of the hottest topics in digital marketing today and all three of these topics center around translating data into actionable information. Digital marketing provides brands with an unprecedented opportunity to discover information about their consumers, competitors and marketing activities. But the data and information is only half of the equation. The second half is what you do with it and how information is translated into action.

Join us for this session where we'll discuss how leading brands are using data to better understand their consumers, competitors and the effectiveness of their marketing. "Big Data" isn't just a tech-term - learn what "Big Data" really means and how it can be harnessed to advance your marketing.

Moderator:
Laura Roth, Conference Program & Training Manager, SES Conference & Expo

Presenter(s):
Krista Neher, CEO, Boot Camp Digital

Sponsored by AdRadar

AdRadar enables marketers and advertisers to optimize their campaigns and deliver bottom line growth through actionable, competitive business intelligence and analysis. Providing near real-time insights on over 1.48 million brands across more than 7,587 on and offline outlets, easily uncover strategic opportunities, threats, and more.