The Website Visitors ad allows you to promote a specific URL from your Facebook Page. If you want to increase traffic to your website, this ad will reach people who may click on the link and can help increase awareness of a specific web page.

For example, Jasper's Market has a blog where it posts weekly recipes based on items for sale in the store. A Website Visitors ad can help promote the blog on Facebook and reach customers who may be interested in learning more. A Website Visitors ad can also promote specific products in the recipes and direct customers where to buy them online.

Note: If you want to accomplish a different goal, you may need to create a different ad from your Page.