Page Likes ads help you reach people who may like your Page. If your goal is to increase awareness of your business, these ads are a way to promote your Page to people who are interested in your content or businesses like yours.

For example, Jasper's Market just created a business Page and wants to reach people who may not know about it. A Page Likes ad can help them reach new followers that want to stay up to date on their posts.

Note: If you want to accomplish a different goal, you may need to create a different ad from your Page.