Events are actions that people take on your website, in your app or in person.

Events are a structured way of communicating these actions to Facebook so they can be used to inform our ad targeting, optimization and measurement solutions.

App events are the actions and activities people take while using your app.

To be able to receive these actions is key to improving the efficiency and impact of your Facebook advertising campaigns.

Learn more

• About Facebook App Event Optimization
• Applying Standard Event Categories To Your Custom App Events
• About installing the Facebook SDK and app events.
• Take a free Facebook Blueprint course to learn more about how app events work with the app installs objective.