Ealing

Coordinates: 51°31′03″N 0°17′56″W / 51.5175°N 0.2988°W / 51.5175; -0.2988

Ealing is a major suburban district of west London, England and the administrative centre of the London Borough of Ealing. It is located 7.9 miles (12.7 km) west of Charing Cross and around 12 miles (19.3 km) from the City of London. It is one of the major metropolitan centres identified in the London Plan. It was historically a rural village in the county of Middlesex and formed an ancient parish. Improvement in communications with London, culminating with the opening of the railway station in 1838, shifted the local economy to market garden supply and eventually to suburban development.

As part of the growth of London in the 20th century, Ealing significantly expanded and increased in population, becoming a municipal borough in 1901 and has formed part of Greater London since 1965. It now forms a significant commercial and retail centre with a developed night time economy. Ealing has the characteristics of both suburban and inner-city developments. Ealing's town centre is often colloquial with Ealing Broadway.

London

London ⁱ/ˈlʌndən/ is the capital and most populous city of England and the United Kingdom. Standing on the River Thames, London has been a major settlement for two millennia. It was founded by the Romans, who named it Londinium. London's ancient core, the City of London, largely retains its 1.12-square-mile (2.9 km²) medieval boundaries and in 2011 had a resident population of 7,375, making it the smallest city in England. Since at least the 19th century, the term London has also referred to the metropolis developed around this core. The bulk of this conurbation forms Greater London, a region of England governed by the Mayor of London and the London Assembly. The conurbation also covers two English counties: the small district of the City of London and the county of Greater London. The latter constitutes the vast majority of London, though historically it was split between Middlesex (a now abolished county), Essex, Surrey, Kent and Hertfordshire.

Better Place

Better Place was a venture-backed international company that developed and sold battery-charging and battery-switching services for electric cars. It was formally based in Palo Alto, California, but the bulk of its planning and operations were steered from Israel, where both its founder Shai Agassi and its chief investors resided.

The company opened its first functional charging station the first week of December 2008 at Cinema City in Pi-Glilot near Tel Aviv, Israel The first customer deliveries of Renault Fluence Z.E. electric cars enabled with battery switching technology began in Israel in the second quarter of 2012, and at peak in mid September 2012, there were 21 operational battery-swap stations open to the public in Israel.

Better Place filed for bankruptcy in Israel in May 2013. The company's financial difficulties were caused by mismanagement, wasteful efforts to establish toeholds and run pilots in too many countries, the high investment required to develop the charging and swapping infrastructure, and a market penetration far lower than originally predicted by Shai Agassi. Less than 1,000 Fluence Z.E. cars were deployed in Israel and around 400 units in Denmark, after spending about US$850 million in private capital. After two failed post-bankruptcy acquisition attempts, the bankruptcy receivers sold off the remaining assets in November 2013 to Grngy for only $450,000.

Music video

A music video or song video is a short film integrating a song and imagery, produced for promotional or artistic purposes. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings. There are also cases where songs are used in tie in marketing campaigns that allow them to become more than just a song. Tie ins and merchandising could be used in toys are marketing campaigns for food and other products. Although the origins of music videos date back to musical short films that first appeared in the 1920s, they came into prominence in the 1980s when MTV based their format around the medium. Prior to the 1980s, these works were described by various terms including "illustrated song", "filmed insert", "promotional (promo) film", "promotional clip", "promotional video", "song video", "song clip" or "film clip". Since the creation and increased popularity of YouTube, mainstream artists now promote new music videos by releasing trailers of short promos on the site for their upcoming song and music video. Consequentially, YouTube has been converted into a social media platform for celebrities and artists to market themselves to their fans and audiences.