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Ad Specs
Fairfax Media offers a wide range of advertising products across print and digital platforms.
View Ad Product Site Matrix
Custom Solutions
Custom Solutions
Native advertising
Native advertising
Native advertising
Native advertising
Native advertising
Native advertising
Native advertising
Custom Solutions
Standard Banner
Rich Media
Rich Media
Rich Media
Rich Media
Rich Media
Rich Media
Rich Media
Rich Media
Rich Media
Rich Media
Rich Media
Standard Banner
Rich Media
Rich Media
Standard Banner
Rich Media
Rich Media
Rich Media
Rich Media
Standard Banner
Rich Media
Rich Media
Rich Media
Rich Media
Rich Media
Rich Media
Rich Media
Rich Media
Standard Banner
Rich Media
Rich Media
Rich Media
Rich Media
Rich Media
Rich Media
Rich Media
Rich Media
Rich Media
Rich Media
Rich Media
Standard Banner
Rich Media
DIGITAL
Cross Device
![15ACA_AI_Secondary_specs_BehaviouralTargeting](http://web.archive.org./web/20170217213356im_/http://www.adcentre.com.au/wp-content/uploads/15ACA_AI_Secondary_specs_BehaviouralTargeting.jpg)
Behavioural Targeting
Target specific demographic groups that display desired behaviours.
![15ACA_AI_Hero_Solutions_Logo_DRXPerformanceNetwork](http://web.archive.org./web/20170217213356im_/http://www.adcentre.com.au/wp-content/uploads/15ACA_AI_Hero_Solutions_Logo_DRXPerformanceNetwork.jpg)
DRX
A range of mass reach, cross-screen direct response solutions.
![Cascade feature image 220x157](http://web.archive.org./web/20170217213356im_/http://www.adcentre.com.au/wp-content/uploads/Cascade-feature-image-220x157.jpg)
Cascade Native Driver
Technical specifications for native content driver Cascade.
![15ACA_AI_AdSpecs_Secondary_BrandDiscover](http://web.archive.org./web/20170217213356im_/http://www.adcentre.com.au/wp-content/uploads/15ACA_AI_AdSpecs_Secondary_BrandDiscover.jpg)
Brand Discover quiz
A Native Advertising format that allows advertisers to reach audiences with highly engaging brand content.
![15ACA_AI_AdSpecs_Secondary_BrandDiscover](http://web.archive.org./web/20170217213356im_/http://www.adcentre.com.au/wp-content/uploads/15ACA_AI_AdSpecs_Secondary_BrandDiscover.jpg)
Brand Discover infographic
A Native Advertising format that allows advertisers to reach audiences with highly engaging brand content.
![15ACA_AI_AdSpecs_Secondary_BrandDiscover](http://web.archive.org./web/20170217213356im_/http://www.adcentre.com.au/wp-content/uploads/15ACA_AI_AdSpecs_Secondary_BrandDiscover.jpg)
Brand Discover remix
A Native Advertising format that allows advertisers to reach audiences with highly engaging brand content.
![15ACA_AI_AdSpecs_Secondary_BrandDiscover](http://web.archive.org./web/20170217213356im_/http://www.adcentre.com.au/wp-content/uploads/15ACA_AI_AdSpecs_Secondary_BrandDiscover.jpg)
Brand Discover pictory
A Native Advertising format that allows advertisers to reach audiences with highly engaging brand content.
![15ACA_AI_AdSpecs_Secondary_BrandDiscover](http://web.archive.org./web/20170217213356im_/http://www.adcentre.com.au/wp-content/uploads/15ACA_AI_AdSpecs_Secondary_BrandDiscover.jpg)
Brand Discover shorticle
A Native Advertising format that allows advertisers to reach audiences with highly engaging brand content.
![15ACA_AI_AdSpecs_Secondary_BrandDiscover](http://web.archive.org./web/20170217213356im_/http://www.adcentre.com.au/wp-content/uploads/15ACA_AI_AdSpecs_Secondary_BrandDiscover.jpg)
Brand Discover Article
A Native Advertising format that allows advertisers to reach audiences with highly engaging brand content.
![15ACA_AI_AdSpecs_Secondary_BrandDiscover](http://web.archive.org./web/20170217213356im_/http://www.adcentre.com.au/wp-content/uploads/15ACA_AI_AdSpecs_Secondary_BrandDiscover.jpg)
Brand Discover
A Native Advertising format that allows advertisers to reach audiences with highly engaging brand content.
![15ACA_AI_Secondary_specs_CloseButton](http://web.archive.org./web/20170217213356im_/http://www.adcentre.com.au/wp-content/uploads/15ACA_AI_Secondary_specs_CloseButton1.jpg)
Standard Close Button Guide
Standard approaches to terminate digital ad formats.
Desktop
![15ACA_AI_Secondary_specs_guidelines](http://web.archive.org./web/20170217213356im_/http://www.adcentre.com.au/wp-content/uploads/15ACA_AI_Secondary_specs_guidelines1-e1439791635517.jpg)
Digital Advertising Guidelines
Building, Hosting, Reporting and Lead Times
![Secondary_specs_BigUnit](http://web.archive.org./web/20170217213356im_/http://www.adcentre.com.au/wp-content/uploads/Secondary_specs_BigUnit.jpg)
Big Unit
Technical specifications for The Big Unit.
![15ACA_AI_Secondary_specs_DesktopSushiTrain](http://web.archive.org./web/20170217213356im_/http://www.adcentre.com.au/wp-content/uploads/15ACA_AI_Secondary_specs_DesktopSushiTrain1.jpg)
Desktop Sushi Train
Technical specifications for the Desktop Sushi Train.
![15ACA_AI_Secondary_specs_ExpandingSuperhero](http://web.archive.org./web/20170217213356im_/http://www.adcentre.com.au/wp-content/uploads/15ACA_AI_Secondary_specs_ExpandingSuperhero.jpg)
Expanding Superhero
Technical specifications the Expanding Superhero.
![15ACA_AI_Secondary_specs_Gateway](http://web.archive.org./web/20170217213356im_/http://www.adcentre.com.au/wp-content/uploads/15ACA_AI_Secondary_specs_Gateway1.jpg)
Gateway
Technical specifications for the Gateway.
![15ACA_AI_Secondary_specs_Gutters](http://web.archive.org./web/20170217213356im_/http://www.adcentre.com.au/wp-content/uploads/15ACA_AI_Secondary_specs_Gutters.jpg)
Gutters
Technical specifications for Gutters.
![15ACA_AI_Secondary_specs_Billboard](http://web.archive.org./web/20170217213356im_/http://www.adcentre.com.au/wp-content/uploads/15ACA_AI_Secondary_specs_Billboard.jpg)
IAB Billboard
Technical specifications for IAB Billboard.
![15ACA_AI_Secondary_specs_MiseEnSkin](http://web.archive.org./web/20170217213356im_/http://www.adcentre.com.au/wp-content/uploads/15ACA_AI_Secondary_specs_MiseEnSkin.jpg)
Mise en Skin
Technical specifications for Mise en Skin.
![15ACA_AI_Secondary_specs_Mosaic](http://web.archive.org./web/20170217213356im_/http://www.adcentre.com.au/wp-content/uploads/15ACA_AI_Secondary_specs_Mosaic1.jpg)
Mosaic
Technical specifications for the Mosaic.
![15ACA_AI_Secondary_specs_Desktop-OTP](http://web.archive.org./web/20170217213356im_/http://www.adcentre.com.au/wp-content/uploads/15ACA_AI_Secondary_specs_Desktop-OTP1.jpg)
OTP
Technical specifications for OTP aka Over The Page.
![15ACA_AI_Secondary_specs_ScrollingGutters](http://web.archive.org./web/20170217213356im_/http://www.adcentre.com.au/wp-content/uploads/15ACA_AI_Secondary_specs_ScrollingGutters.jpg)
Parallax Scrolling Gutters
Technical specifications for Parallax Scrolling Gutters
![15ACA_AI_Secondary_specs_Sidewinder](http://web.archive.org./web/20170217213356im_/http://www.adcentre.com.au/wp-content/uploads/15ACA_AI_Secondary_specs_Sidewinder1.jpg)
Sidewinder
Technical specifications for the Sidewinder.
![15ACA_AI_Secondary_specs_Standard](http://web.archive.org./web/20170217213356im_/http://www.adcentre.com.au/wp-content/uploads/15ACA_AI_Secondary_specs_Standard.jpg)
Standard Banner Ads
Technical specifications for Standard Desktop Banner Ads.
![15ACA_AI_Secondary_specs_Superhero-expanded](http://web.archive.org./web/20170217213356im_/http://www.adcentre.com.au/wp-content/uploads/15ACA_AI_Secondary_specs_Superhero-expanded.jpg)
Superhero
Technical specifications for the Superhero.
![15ACA_AI_Secondary_specs_Superking-G](http://web.archive.org./web/20170217213356im_/http://www.adcentre.com.au/wp-content/uploads/15ACA_AI_Secondary_specs_Superking-G.jpg)
Superking Gutters
Technical specifications for Superking Gutters.
![15ACA_AI_Secondary_specs_Text-ads](http://web.archive.org./web/20170217213356im_/http://www.adcentre.com.au/wp-content/uploads/15ACA_AI_Secondary_specs_Text-ads1.jpg)
Text and Image based advertorials
Technical specifications for Text and Image based advertorials.
![15ACA_AI_Secondary_specs_TheMontage](http://web.archive.org./web/20170217213356im_/http://www.adcentre.com.au/wp-content/uploads/15ACA_AI_Secondary_specs_TheMontage1.jpg)
The Montage
Technical specifications for The Montage.
![15ACA_AI_Secondary_specs_TheTardis](http://web.archive.org./web/20170217213356im_/http://www.adcentre.com.au/wp-content/uploads/15ACA_AI_Secondary_specs_TheTardis1.jpg)
The Tardis
Technical specifications for The Tardis.
![15ACA_AI_Secondary_specs_Panorama](http://web.archive.org./web/20170217213356im_/http://www.adcentre.com.au/wp-content/uploads/15ACA_AI_Secondary_specs_Panorama.jpg)
Panorama
Technical specifications for the Panorama.
![15ACA_AI_Secondary_specs_ContentHalfpage](http://web.archive.org./web/20170217213356im_/http://www.adcentre.com.au/wp-content/uploads/15ACA_AI_Secondary_specs_ContentHalfpage.jpg)
Content Half Page
Technical specifications for Content Half Page.
Tablet
![15ACA_AI_Secondary_specs_TabletGuidelines](http://web.archive.org./web/20170217213356im_/http://www.adcentre.com.au/wp-content/uploads/15ACA_AI_Secondary_specs_TabletGuidelines1.jpg)
Tablet Advertising Guidelines – Masthead
A comprehensive overview.
![15ACA_AI_Secondary_specs_TabletGuidelines-DRI](http://web.archive.org./web/20170217213356im_/http://www.adcentre.com.au/wp-content/uploads/15ACA_AI_Secondary_specs_TabletGuidelines-DRI1.jpg)
Tablet Advertising Guidelines – BRW & amp SMI
Comprehensive overview.
![15ACA_AI_Secondary_specs_InArticle](http://web.archive.org./web/20170217213356im_/http://www.adcentre.com.au/wp-content/uploads/15ACA_AI_Secondary_specs_InArticle1.jpg)
Article and weather inline ads for tablets
Technical Specifications.
![15ACA_AI_Secondary_specs_FP-Custom](http://web.archive.org./web/20170217213356im_/http://www.adcentre.com.au/wp-content/uploads/15ACA_AI_Secondary_specs_FP-Custom2.jpg)
Tablet Full Page Custom 3rd Party Build – Masthead
Technical specifications.
![15ACA_AI_Secondary_specs_FP-SushiTrain](http://web.archive.org./web/20170217213356im_/http://www.adcentre.com.au/wp-content/uploads/15ACA_AI_Secondary_specs_FP-SushiTrain.jpg)
Tablet Full Page Image & amp Video Sushi Train – Masthead
Technical specifications.
![15ACA_AI_Secondary_specs_Masthead-FPStatic](http://web.archive.org./web/20170217213356im_/http://www.adcentre.com.au/wp-content/uploads/15ACA_AI_Secondary_specs_Masthead-FPStatic.jpg)
Tablet Full Page Static – Masthead
Technical specifications.
![15ACA_AI_Secondary_specs_FP-Video](http://web.archive.org./web/20170217213356im_/http://www.adcentre.com.au/wp-content/uploads/15ACA_AI_Secondary_specs_FP-Video.jpg)
Tablet Full Page Video – Masthead
Technical specifications.
![15ACA_AI_Secondary_specs_Commandment](http://web.archive.org./web/20170217213356im_/http://www.adcentre.com.au/wp-content/uploads/15ACA_AI_Secondary_specs_Commandment.jpg)
The Commandment – Masthead
Technical specifications
Smartphone
![Featured image ad specs page INTERSCROLLER](http://web.archive.org./web/20170217213356im_/http://www.adcentre.com.au/wp-content/uploads/Featured-image-ad-specs-page-INTERSCROLLER.jpg)
Smartphone Celtra Interscroller
Technical specifications for the Celtra Interscroller
![15ACA_AI_Secondary_specs_Expanding](http://web.archive.org./web/20170217213356im_/http://www.adcentre.com.au/wp-content/uploads/15ACA_AI_Secondary_specs_Expanding.jpg)
Smartphone Expanding Banner
Technical specifications for Smartphone expanding banners.
![15ACA_AI_Secondary_specs_Adhesion](http://web.archive.org./web/20170217213356im_/http://www.adcentre.com.au/wp-content/uploads/15ACA_AI_Secondary_specs_Adhesion.jpg)
Smartphone Adhesion Banner
Technical specifications for Smartphone adhesion banners.
![15ACA_AI_Secondary_specs_banner](http://web.archive.org./web/20170217213356im_/http://www.adcentre.com.au/wp-content/uploads/15ACA_AI_Secondary_specs_banner.jpg)
Smartphone Creatives
Technical specifications for Smartphone banners.
![15ACA_AI_Secondary_specs_Breakup](http://web.archive.org./web/20170217213356im_/http://www.adcentre.com.au/wp-content/uploads/15ACA_AI_Secondary_specs_Breakup.jpg)
Smartphone Breakup
Technical specifications for The Breakup
![15ACA_AI_Secondary_specs_Eclipse](http://web.archive.org./web/20170217213356im_/http://www.adcentre.com.au/wp-content/uploads/15ACA_AI_Secondary_specs_Eclipse.jpg)
Smartphone Eclipse
The Eclipse advertising unit in Weatherzone’s iPhone, Android and iPad apps.
![15ACA_AI_Secondary_specs_Richmedia](http://web.archive.org./web/20170217213356im_/http://www.adcentre.com.au/wp-content/uploads/15ACA_AI_Secondary_specs_Richmedia.jpg)
Smartphone Full Page Rich Media
Technical specifications for Full page rich media.
![15ACA_AI_Secondary_specs_ScreenTakeover](http://web.archive.org./web/20170217213356im_/http://www.adcentre.com.au/wp-content/uploads/15ACA_AI_Secondary_specs_ScreenTakeover.jpg)
Smartphone In-App Interstitial Screen Takeover
Technical specifications.
![15ACA_AI_Secondary_specs_Knockout](http://web.archive.org./web/20170217213356im_/http://www.adcentre.com.au/wp-content/uploads/15ACA_AI_Secondary_specs_Knockout.jpg)
Smartphone Knockout
Technical specifications for The Knockout.
![15ACA_AI_Secondary_specs_MobileOTP](http://web.archive.org./web/20170217213356im_/http://www.adcentre.com.au/wp-content/uploads/15ACA_AI_Secondary_specs_MobileOTP.jpg)
Smartphone OTP
Technical specifications for Over The Page ad
![15ACA_AI_Secondary_specs_M-SushiTrain](http://web.archive.org./web/20170217213356im_/http://www.adcentre.com.au/wp-content/uploads/15ACA_AI_Secondary_specs_M-SushiTrain.jpg)
Smartphone Sushi Train
The content is housed on a rotating carousel.
![tapdown-thumb_v2-copy](http://web.archive.org./web/20170217213356im_/http://www.adcentre.com.au/wp-content/uploads/Tapdown-thumb_v2-copy.jpg)
Smartphone Breakup Tap Down
Technical specifications for Breakup Tap Down
![hotswipethumb](http://web.archive.org./web/20170217213356im_/http://www.adcentre.com.au/wp-content/uploads/hotswipethumb.jpg)
Smartphone Adhesion Hotswipe
Technical specifications for Adhesion Hotswipe
![tango_thumb](http://web.archive.org./web/20170217213356im_/http://www.adcentre.com.au/wp-content/uploads/tango_thumb.jpg)
Smartphone Superhero Tango
Technical Specifications for Superhero Tango
Video
![15ACA_AI_Secondary_specs_FP-VideoCountdown](http://web.archive.org./web/20170217213356im_/http://www.adcentre.com.au/wp-content/uploads/15ACA_AI_Secondary_specs_FP-VideoCountdown1.jpg)
Full Page Video Countdown
In-page banner with teaser video.
![15ACA_AI_Secondary_specs_In-streamVid](http://web.archive.org./web/20170217213356im_/http://www.adcentre.com.au/wp-content/uploads/15ACA_AI_Secondary_specs_In-streamVid1.jpg)
In-stream Video VAST / VPAID
In-stream video advertising
![15ACA_AI_Secondary_specs_StreamingMrec](http://web.archive.org./web/20170217213356im_/http://www.adcentre.com.au/wp-content/uploads/15ACA_AI_Secondary_specs_StreamingMrec1.jpg)
Streaming Mrec
Present video commercials in a standard in-page banner.
EDMs
Newspaper
![15ACA_AI_Secondary_specs_Metro-specs](http://web.archive.org./web/20170217213356im_/http://www.adcentre.com.au/wp-content/uploads/15ACA_AI_Secondary_specs_Metro-specs1.jpg)
Advertising Specifications for Metropolitan Newspapers
Print specification to assist the preparation and creation of PDF files for advertising use.
![15ACA_AI_Secondary_specs_AFR-specs](http://web.archive.org./web/20170217213356im_/http://www.adcentre.com.au/wp-content/uploads/15ACA_AI_Secondary_specs_AFR-specs1.jpg)
Advertising Specifications for the Financial Review
Technical Specifications.
![15ACA_AI_Secondary_specs_AFRWeekend-deadline](http://web.archive.org./web/20170217213356im_/http://www.adcentre.com.au/wp-content/uploads/15ACA_AI_Secondary_specs_AFRWeekend-deadline1.jpg)
Deadlines for Financial Review and AFR Weekend
Booking and material deadlines.
![15ACA_AI_Secondary_specs_SMH-deadline](http://web.archive.org./web/20170217213356im_/http://www.adcentre.com.au/wp-content/uploads/15ACA_AI_Secondary_specs_SMH-deadline1.jpg)
Deadlines for SMH and The Sun-Herald
Advertising booking and material deadlines.
![15ACA_AI_Secondary_specs_AGE-deadline](http://web.archive.org./web/20170217213356im_/http://www.adcentre.com.au/wp-content/uploads/15ACA_AI_Secondary_specs_AGE-deadline1.jpg)
Deadlines for The Age and The Sunday Age
Advertising booking and material deadlines.
![15ACA_AI_Secondary_specs_Metro-Delivery](http://web.archive.org./web/20170217213356im_/http://www.adcentre.com.au/wp-content/uploads/15ACA_AI_Secondary_specs_Metro-Delivery1.jpg)
Delivery Methods for National & Metro Papers
Print advertising material delivery channels
![15ACA_AI_Secondary_specs_Community-specs](http://web.archive.org./web/20170217213356im_/http://www.adcentre.com.au/wp-content/uploads/15ACA_AI_Secondary_specs_Community-specs1.jpg)
Ad Specifications for Fairfax Community Newspapers
Technical Specifications.
![15ACA_AI_Secondary_specs_CT-specs](http://web.archive.org./web/20170217213356im_/http://www.adcentre.com.au/wp-content/uploads/15ACA_AI_Secondary_specs_CT-specs1.jpg)
Advertising Specifications for The Canberra Times
Technical Specifications.
Inserts
![15ACA_AI_Secondary_specs_AFR-insert](http://web.archive.org./web/20170217213356im_/http://www.adcentre.com.au/wp-content/uploads/15ACA_AI_Secondary_specs_AFR-insert1.jpg)
Insert Specifications for the AFR
Technical Insert Specifications.
![15ACA_AI_Secondary_specs_AGE-insert](http://web.archive.org./web/20170217213356im_/http://www.adcentre.com.au/wp-content/uploads/15ACA_AI_Secondary_specs_AGE-insert1.jpg)
Insert specifications for The Age
Technical Insert Specifications.
![15ACA_AI_Secondary_specs_SMH-inserts](http://web.archive.org./web/20170217213356im_/http://www.adcentre.com.au/wp-content/uploads/15ACA_AI_Secondary_specs_SMH-inserts1.jpg)
Insert Specifications for The Sydney Morning Herald & amp Sun-Herald
Technical Insert Specifications.
Magazine
![15ACA_AI_Secondary_specs_AFRMAG-specs](http://web.archive.org./web/20170217213356im_/http://www.adcentre.com.au/wp-content/uploads/15ACA_AI_Secondary_specs_AFRMAG-specs1.jpg)
AFR Magazine
Ad specification for AFR Weekend
![15ACA_AI_Secondary_specs_BOSS-specs](http://web.archive.org./web/20170217213356im_/http://www.adcentre.com.au/wp-content/uploads/15ACA_AI_Secondary_specs_BOSS-specs1.jpg)
Boss Magazine
Ad specifications for Boss Magazine
![15ACA_AI_Secondary_specs_GW-specs](http://web.archive.org./web/20170217213356im_/http://www.adcentre.com.au/wp-content/uploads/15ACA_AI_Secondary_specs_GW-specs1.jpg)
Good Weekend Magazine
Ad specifications for Good Weekend Magazine
![15ACA_AI_Secondary_specs_LandL-specs](http://web.archive.org./web/20170217213356im_/http://www.adcentre.com.au/wp-content/uploads/15ACA_AI_Secondary_specs_LandL-specs1.jpg)
Life & Leisure – Sophisticated Traveller and Luxury
Ad specifications.
![15ACA_AI_Secondary_specs_SmartInvestor-specs](http://web.archive.org./web/20170217213356im_/http://www.adcentre.com.au/wp-content/uploads/15ACA_AI_Secondary_specs_SmartInvestor-specs1.jpg)
Smart Investor
Ad Specifications for Smart Investor
![15ACA_AI_Secondary_specs_SL-specs](http://web.archive.org./web/20170217213356im_/http://www.adcentre.com.au/wp-content/uploads/15ACA_AI_Secondary_specs_SL-specs1.jpg)
Sunday Life
Ad specifications for Sunday Life.