Behavioural targeting is an effective data-driven solution that allows advertisers to target specific demographic groups that display desired behaviours.
Data-driven advertising solutions with Fairfax D&A
Behavioural targeting is a data-driven advertising solution powered by Fairfax D&A (Data & Audiences).
Fairfax D&A connects advertisers to Australia’s most engaged and valuable audience. With over 6.6 million* consumers profiled across the Fairfax Media Digital Network, Fairfax D&A allows brands to advertise directly with specific target audiences.
Targeted
Fairfax D&A allows brands to reach target audiences by combining demographics with specific behaviours.
Intuitive
Fairfax D&A tracks consumer actions across our network, to predict future consumer behaviour.
Relevant
Fairfax D&A displays advertising message at the most relevant time in the purchasing cycle.
Dimensions and Specifications
Web
- 300×250
- 300×600
- 160×600
- 728×90
- Including all standard and rich media types
Please refer to standard banner ads / rich media specifications for further details.
Mobile
300×50 and 300×250 – can run rich media formats such as click-to-expand and digital sushi train
Video Fairfax Network
- 15″ pre-roll – can run VPAID (interactive video)
- 30″ pre-roll – standard (VAST) pre-roll only
Video – Audience Extension
The following formats must be loaded behind the VAST tag:
- mp4 (iOS & android friendly) must be present in all VAST tags
- FLV required for D&A audience extension
- webm required for D&A audience extension
- 15″ pre-roll – standard (VAST) pre-roll only
- 30″ pre-roll – standard (VAST) pre-roll only
Social – Audience Extension
Facebook Exchange Marketplaces Ad Specs:
- Title: limit of 25 characters
- Body: limit of 90 characters
- Click URL: limit of 1024
- Image: 100×72 pixels
Facebook Exchange Newsfeed Ad Specs:
- Text: 500 characters, remainder truncated
- Link Attachment: Contains image, title, domain and body text
- Text Format (in link attachment):
- 1-2 lines for the title (depending on length)
- 1 line for the domain the link points to
- 2-3 lines for the body text (depending on title length)
- Image: at least 200×200
