SMARTPHONE SUPERHERO TANGO
This ad unit is a Fairfax Blueprint rich media execution.
Demo
Click here to view the Smartphone Superhero Tango on SMH mobile homepage or scan the below QR code to view directly on your mobile phone.
Overview
Within the (pos 1) Superhero banner, the user can choose between two (2) creative experiences. On tap, the full page provides more information based on the selection (left or right) and can include a TVC or video. Complemented with call to action, driving customers to complete their experience. Perfect for showcasing two alternative options.
Product Rules
- Superhero banner runs in position 1
- User-initiated click to full page/s
- Full page/s can include video, messaging, CTA
- Full page expansion currently only supported in portrait orientation
Deliverables
Superhero banner
- Layered PSD and any applicable font files
Full pages (Choice 1 & 2)
- Layered PSD (including both 1 & 2) and any applicable font files
- Video file/s (can be two separate videos or the same video)
Specifications
FILE TYPE | DIMENSIONS | NOTE | |
---|---|---|---|
Mobile Superhero | Layered PSD | 640x240 px (320x120 px) | Images optimised for Retina resolution screens. Display size listed in brackets. |
Full page 1 | Layered PSD | 100%x100% (320x960 px) | Images optimised for Retina resolution screens. Display size listed in brackets. |
Full page 2 | Layered PSD | 100%x100% (320 x960 px) |
|
Mobile Superhero | MOV, AVI, MP4 | Standard ratio |
Extra Design Notes
Superhero banner
Will need to be designed with clear call to action (as per example mock)
Full page
Currently only supported in portrait orientation
Full page must include standard close (x) button:
http://www.adcentre.com.au/adspecs/standard-close-button-guide/
Reporting
- Overall Clicks
- Overall Impressions
Lead Times
TIER 2: 5 business days lead time.
Fairfax Blueprints and Fairfax custom builds may be subject to minimum spends and/or production costs – refer to your Account Manager for further details
Creative specifications can change at any time – always refer to the AdCentre.