STANDARD BANNER ADS
Ad banners (also known as banner ads) are one of the most dominant forms of advertising on the internet. Banner ads are a form of display advertising that can range from a static graphic to full motion video.
Creative constructed in standard web-image formats, such as GIF, JPEG, PNG or HTML5 executions of any of the dimensions listed below are considered standard banner ads. Such creative may be hosted by Fairfax Digital’s internal adserving system or delivered via JavaScript redirect tags hosted by a third party ad-serving vendor.
Executions involving audio, video, data-capture etc. are considered as rich media banners and are required to be hosted by a third party ad serving vendor or Fairfax Digital’s Rich Media Studio. Please refer to the rich media guide for details.
References
Standard display banner ads
Please refer to the display advertising guidelines for general rules!
Name | Dimensions (w x h) px | Base File Weight | Rich Media File Weight 3rd party ad served only | File Format | Notes | A.K.A. |
---|---|---|---|---|---|---|
Medium Rectangle | 300×250 | 40 KB (gif) / 80KB (HTML5) | 100 KB Initial load | GIF, JPG, PNG, HTML5 | Part of IAB Australia’s UAP | mrec, medrec, mpu |
Half Page | 300×600 | |||||
Leaderboard | 728×90 | |||||
Wide Skyscraper | 160×600 | IAB Wide Skyscraper | ||||
Standard Banner | 468×60 | Forum banner on Essential kids and Essential baby | ||||
Story tools | 120×50 | 10KB | NA | GIF, JPG, PNG | No animation allowed | Article tools ad; Join the Conversation ad |
Site Tracker rectangle | 220×220 | 40KB | ||||
Homepage hero | 620×270 | 40KB | ||||
Index hero | 620×270 | 40KB (gif) / 80KB (HTML5) | GIF, JPG, PNG, HTML5 | |||
Mini rectangle | 300×125 | 40KB (gif) / 80KB (HTML5) | 100KB Initial load | GIF, JPG, PNG, HTML5 | ||
Business Small Tile | 250x45px | 10KB (gif) / 60KB (HTML5) | NA | GIF, JPG, PNG, HTML5 | ||
Wide strip | 620×45 | 25KB (gif) / 80KB (HTML5) | 100KB Initial load | GIF, JPG, PNG, HTML5 | ||
Strip ad | 630×45 | 25KB (gif) / 80KB (HTML5) | 100KB Initial load | GIF, JPG, PNG, HTML5 | ||
Sectional Strip | 940×60 | 25KB (gif) / 80KB (HTML5) | 100KB Initial load | GIF, JPG, PNG, HTML5 | TIER 2: 5 business days lead time. | |
Homepage Strip | 940×40 | 25KB (gif) / 80KB (HTML5) | 100KB Initial load | GIF, JPG, PNG, HTML5 | TIER 2: 5 business days lead time.No animation allowed. Static only. | |
TheVine BTYB logo | 100×50 | 10KB | NA | static GIF, JPG, PNG | thevine.com.au only No animation allowed! | |
TheVine Favourites | 300×40 | 20KB | ||||
Insearch Ad | 580×100 | 40KB | domain.com.au only No animation allowed! | |||
Agent Gallery | ||||||
Tail Ad updated |
HTML5 Deliverables
When supplying HTML5 files, in addition, please always supply a backup image (JPG, PNG, GIF) of the same dimensions to cater for devices that may not support HTML5.
Where can this run?
View the “Fairfax Ad Product Site Matrix” to see what sites this product can run.
Lead Times
TIER 3
Please deliver all creative assets at least 3 business days prior to start date. NB: exceptions as indicated in the above table!
Revision: 7.11
Fairfax reserves the right to change the specifications without notice at any time!