SMARTPHONE CELTRA INTERSCROLLER

 

Demo

Click here to see Interscroller on The Sydney Morning Herald Homepage

Overview

The smartphone Interscroller is an inline interstitial ad format. The content comes into view as the user scrolls the publisher page. When 85% of the placement is viewable, the content will “snap” to takeover the entire viewport. The user can scroll out of the screen view to dismiss the ad.

Product Rules

  • Frequency Capping: 3 per user per day

Deliverables for Fairfax Build 

  • Animation description - can be visual or literal
  • Font files and colour codes
  • Layered PSDs of the below specifications
  • Click & Impression trackers

 

Interscroller Specifications

Image TypeFile TypeDimensionPlease note
InterscrollerPSD

Layout should be responsive		384x615px

768x1230px

Link to template PSD with safe area guides. 		For retina display all artwork needs to be supplied at double the actual artwork delivered - please provide the dimensions specified here in BOLD.
Page Weight should not exceed 100mb

Video Page weight should not exceed 60mb

Fallback Standard Banner

Image TypeFile TypeDimension
Mobile BannerHTML, GIF, JPEG320x50px

 

Where can this run?

View the Fairfax Ad Product Site Matrix to see where this product can run.

 

Lead Times

Fairfax Build: 10 working days prior to live date

Client Served: 5 working days prior to live date

Creative specifications can change at any time – always refer to the AdCentre.

 

To see what other Celtra smartphone ad formats are available across Fairfax Media digital news mastheads and digital lifestyle brands, visit the Celtra smartphone creative page. 

 

Contact

Bree Chappelow
Custom Advertising Specialist
Fairfax Media
Email Bree Chappelow