Leader
Brand Hero Images
Newspaper Image
Screen Image
News Life Media
Leader
Leader continues to be Melbourne’s largest and most influential community newspaper publisher. Delivered to over 1.1 million homes* and businesses, Leader remains an integral feature of suburban Melbourne providing the most comprehensive coverage of local news, real estate, sport and trades and services.
Our aim at Leader is to create 26 community newspapers every week that connect and celebrate local communities and help our readers with news, practical information and inspiration. We also campaign on behalf of our readers to make their neighbourhoods a better place to live. Leader runs campaigns for community groups as well as individuals. Leader Local Grants provide $1,000 micro grants to fund local projects whilst for 40 years Leader Sports Star has shone the spotlight on the great work done across Melbourne by junior and senior athletes and club volunteers and coaches.
The strength of the Leader brand reflects News Corp Australia’s continued investment in the power of its products, ensuring our clients can continue to connect with a large and engaged audience.
Source: * CAB, March 2016.
Leader Media Kit
Ad Specs, deadlines and templates
Brands marketo form
Sections
Local Brands
Print
Leader
The strength of the Leader brand reflects News Australia’s continued investment in the power of its products, ensuring our clients can continue to connect with a large and engaged audience. Delivered to over 1.1 million^ homes and businesses, Leader remains an integral feature of suburban Melbourne. Locals turn to Leader for the best in local news, people, what’s on, crime prevention, jobs, and trades and services each week plus local specials and shopping.
Source: ^CAB March 2016.
Key Facts
1,290,000
Readership
1,415,169
Circulation
Source: emmaTM conducted by Ipsos MediaCT, 12 months ending September 2015. CAB, September 2015
Online
Digital
leadernews.com.au
Whilst Melburnians continue to avidly read Leader newspapers, they are also increasingly engaging with Leader content electronically. Leader’s website content is housed within a specific Leader branded section of heraldsun.com.au, providing visitors with a one-stop-shop for local, metro, national and international news. Readers access their local news by choosing one of eight geographic regions: Inner East, Inner South, East, North, North West, Outer East, South East or West. Leader’s website is optimised for desktop, tablet and mobile so you can access leadernews.com.au any where, any time.
A popular way for readers to access their local Leader newspaper online, Leader digital editions are exact pdf replicas of the printed newspaper. Including all the same editorial and advertising as the printed copy, Leader digital editions extend the reach of client campaigns to digitally savvy readers. Leader digital editions can be viewed at leadernews.com.au/digitaleditions.
Key Facts
1,816,000
Page views
569,000
Unique Audience
1,070,000
Sessions
1.881638509
Sessions per person
0:05:17
Time per person
Source: Nielsen Digital Ratings Monthly (Surfing) Total. March 2016
Case studies
Vodafone, #sweetnetwork
Vodafone sought out to inform, entertain and spark a positive conversation in the community and shift customer perception of Vodafone’s drop outs, poor signals and service black spots. To engage customers they decided to take free ice-cream to the streets and have some much-needed one-on-one conversations with their customers. A multi-channel content strategy was executed through local print and digital assets enabling Vodafone to connect with locals.
Responsible Gambling Awareness Week
RGAW was created with the aim of raising awareness of the importance of gambling responsibly at a personal, venue and community level. RGAW is a grassroots campaign held in May that involves community events, public relations, advertising and online content.