Mornington Peninsula Leader
Brand Hero Images
Newspaper Image
Screen Image
News Life Media
Mornington Peninsula Leader
Mornington Peninsula Leader enjoys a trusted connection with readers through our commitment to the local community. Delivered to over 38,000^ homes and businesses, Mornington Peninsula Leader reaches a large area stretching between Port Phillip and Western Port Bays and all the way up towards Frankston.
A mix of seaside suburbs and rural properties, the region offers a wide variety of lifestyle options and tourism. Traditionally home to a large population of retirees and city dwellers retreating to their holiday homes on weekends, the demographics of the region are changing with the opening of Peninsula Link. With the commute to town more manageable, increasing numbers of working families are now calling the peninsula home.
Accessible online, at any time and in any place, at morningtonpeninsulaleader.com.au, Mornington Peninsula Leader is an entrenched part of the community. Taking pride in keeping readers informed about all the news that affects their daily lives and sharing all the stories of the amazing people who make this region so special.
Source: ^CAB, March 2016.
Mornington Peninsula Leader Media Kit
Ad Specs, deadlines and templates
Brands marketo form
Print
Mornington Peninsula Leader
The strength of the Leader brand reflects News Australia’s continued investment in the power of its products, ensuring our clients can continue to connect with a large and engaged audience.
Locals turn to Mornington Peninsula Leader for the best in local news, people, what’s on, crime prevention, jobs, and trades and services each week plus local specials and shopping.
Key Facts
50,000
Readership
38,676
Circulation
93,363
Unique Visitors
135,898
Page Views
Source: emmaTM conducted by Ipsos MediaCT, 12 months ending March 2016. CAB, March 2016.
Online
Online
heraldsun.com.au/leader/bayside
While Melburnians continue to heavily consume Leader newspapers, they are also increasingly engaging with Leader content electronically. Leader’s website content is now housed in a specific Leader branded section of heraldsun.com.au, providing visitors with a one-stop-shop for metro, national, international and local news. Leader Digital Editions are also a popular way for readers to access their Leader newspaper online. These editions are exact pdf replicas of the printed newspaper including all editorial and advertising, extending the reach of client campaigns. Digital Editions for all Leader newspapers are available to be viewed at leader.newspaperdirect.com.
Key Facts
31,818
Average weekly page views
21,532
Average weekly unique visitors
Adobe Omniture Nov - Jan
Case studies
Nestle "MILO Active Play"
Cover wraps sponsored by Milo with editorially integrated local content providing inspiration and support for Mums to encourage their kids to engage in active play. The messaging of Milo 'active play' ran across the stable of NewsLocal newspapers with customised content on places to play locally.
Sony Pictures - The Walk
The Walk
The Walk is a biographical film directed by Robert Zemeckis starring Joseph Gordon Levitt. It is based on the story of French high-wire artist Philippe Petit’s walk between the Twin Towers of the World Trade Center on August 7, 1974.
Execution – Spot with Sidekick
Motion ads are designed to tell an interactive story where users can explore a virtual space. As you move your mobile around in a 360 degree rotation, the creative moves and displays new scenes to explore. News Corp Australia's in house creative team are able to incorporate price, location, country time and hotpots depending on client requirements.
OTP (Over the page)
With some smart creative and 10 seconds to engage the user, this creative is a perfect example of how animation can come to life, the trailer is incorporated within the OTP as teaser for the user.