Case Studies
Volkswagen Passat Alltrack
The Local Adventures video series was produced by News Corp Studios in partnership with Volkswagen. From concept to scripting, talent negotiation to final edit, three videos were produced and themed around Coast, Country and City to promote the versatility of the Passat Alltrack by showcasing it in different environments. The campaign was then amplified across News Corp properties and videos distributed by Unruly.
Volkswagen Passat Alltrack
The Local Adventures video series was produced by News Corp Studios in partnership with Volkswagen. From concept to scripting, talent negotiation to final edit, three videos were produced and themed around Coast, Country and City to promote the versatility of the Passat Alltrack by showcasing it in different environments. The campaign was then amplified across News Corp properties and videos distributed by Unruly.
News Corp Studios - NAB Business daily case study
NAB partnered with News Corp Australia to help position themselves as the ‘bank for small business’ and deliver a campaign to help them to 1) create confidence in the Australian small business market and 2) drive consideration for their core lending products.
Australian Institute of Management & News Connect
Campaign Overview
The Australian Institute of Management (AIM) were seeking to increase consideration of their further education management courses. Using our revolutionary new approach to segmentation News Connect, we were able to help AIM to identify three qualified and accurate segments (relating to people undertaking further study) and specifically serve these customers with AIM’s advertising creative - bringing AIM closer to their future customers.
Sony Pictures - The Walk
The Walk
The Walk is a biographical film directed by Robert Zemeckis starring Joseph Gordon Levitt. It is based on the story of French high-wire artist Philippe Petit’s walk between the Twin Towers of the World Trade Center on August 7, 1974.
Bethesda - The Evil within
Next generation consoles have reinvented the gaming experience, The Evil Within is not a game that relies on cheap jump scares. It’s driven by a slow, sustained, and deeply pervasive sense of dread that sets your mind racing at every crunch of glass beneath your feet and every distant groan from an unseen enemy. So when we were approached by the agency to create an out-of-the-box execution for Bethesda Softworks, for the horror game ‘Evil Within’, we decided to reinvent the mobile ad.
Storyful and Endeavour College
News.com.au partnered with Mik Grieve from Study Group to create a content-rich campaign for Endeavour College (endeavour.edu.au). As Australia's leading higher education provider of natural health courses, the campaign was their most successful to-date and included authentic, user-generated content created by the Endeavour alumni.
Toyota & News Connect
In a crowded car marketplace, how could News Corp help Toyota make their six key models stand out in 2015? News Corp met the challenge with News Connect - a digital product designed to increase consumer consideration for Toyota with maximum efficiency and effectiveness – driving both brand and retail activity.
In an exclusive BETA trial, News Corp partnered with Toyota to trial a fundamentally unique approach to consumer segmentation, fusing what people watch and read across the News Corp network with their product preferences.
AGL We Love Saturdays
Overview
AGL partnered with the Herald Sun to launch their new lifestyle plan which gives their customers free energy on Saturdays.
To differentiate AGL as an innovative energy company, compared to its competitors and to acquire new customers and increase switches to this plan, News Corp Australia created a cross-platform solution that built on the insight that Victorian’s favorite day of the week is Saturday.
beyondblue 'Brains have a mind of their own'
In February, news.com.au, Australia’s largest online news destination, was the first local media owner to partner with Snapchat to present a curated view of today’s news and entertainment to the Australian Snapchat audience.
For news.com.au it was a brand new way to connect and engage with the always on generation. The content published is light in flavour, irreverent, fun news and pop culture.
Cathay Pacific 'Life well travelled'
Coinciding with their global brand re-launch, Cathay Pacific partnered with News Corp Australia to deliver an integrated campaign that would take the idea of a ‘Life Well Travelled’ and convey the premium experience of travelling with Cathay Pacific to readers, to:
1) engage potential new customers of Cathay Pacific; and
2) ultimately increase consideration and bookings for Cathay Pacific during the campaign period.
Racing Victoria - Spring Racing Jockey Premiership
Racing Victoria partnered with the Herald Sun to increase consumer engagement with the 2014 Spring Racing Carnival and develop leads for re-marketing opportunities.
A cross-platform partnership was developed to meet Racing Victoria’s key objectives to:
Vodafone, #sweetnetwork
Vodafone sought out to inform, entertain and spark a positive conversation in the community and shift customer perception of Vodafone’s drop outs, poor signals and service black spots. To engage customers they decided to take free ice-cream to the streets and have some much-needed one-on-one conversations with their customers. A multi-channel content strategy was executed through local print and digital assets enabling Vodafone to connect with locals.
Frangelico
Frangelico partered with News Corp Australia with the aim to sway consumer behavior and increase brand awareness. To achieve this News Corp Australia created an 'After 5 Guide' that created excitement and loyalty amongst the female target market.
NAB eat, play and stay like a local
NAB wanted to reach their target audience in key segments intending to travel in the next 12 months. NAB also wanted to leverage their brand campaign ‘Pay like a Local’ and extend their creative message to ‘Eat, play and stay like a local’ and promote their travel card product.
The performance objectives were to educate people of the benefits and safety of using a travel card whilst oveseas, and in turn drive awareness for the NAB travel product.
Bank SA – State Budget 2013
With an upcoming State Budget and a lot of information to digest, Bank SA decided to align itself with News Corp SA properties as they offered guidance to readers regarding the State Budget. This provided BankSA with an ideal position to leverage its brand with relevant content for household/business decision makers.
Vodafone Summer of Cricket
An integrated campaign that focussed on leveraging partnerships with Cricket Australia and connecting with Australian sports fans.
CBA Property Masterclass
In 2011, CBA in cooperation with News Corp Australia launched a series of property seminars nationally to help buyers get the information they needed before leaping into the property market. By partnering with a trustworthy source for all things property, CBA was successful in increasing lender consideration and delivering useful tips for potential buyers. This case study will talk specifically around the involvement of News Community Media in the delivery of the campaign.
Nestle "MILO Active Play"
Cover wraps sponsored by Milo with editorially integrated local content providing inspiration and support for Mums to encourage their kids to engage in active play. The messaging of Milo 'active play' ran across the stable of NewsLocal newspapers with customised content on places to play locally.
Jetstar
Jetstar wanted to make their 8th birthday sale bigger and better than ever, by selling a record number of seats. Jetstar have historically had great success from large space media first executions for their biggest retail sale of the year. They were keen to build on this for the 2012 campaign.
Commonwealth Bank
News Corp Australia developed a way of bringing the news to life and transforming the Sunday reading experience by including sound and motion to the traditional print product through the use of a specially created app, news alive.
BlackBerry Z10
Z10 is the next generation operating system and represented a huge technical leap forward for BlackBerry. At the same time, the success of the campaign was make or break for BlackBerry globally. With these factors in mind the campaign objectives were to:
Responsible Gambling Awareness Week
RGAW was created with the aim of raising awareness of the importance of gambling responsibly at a personal, venue and community level. RGAW is a grassroots campaign held in May that involves community events, public relations, advertising and online content.