Lilydale & Yarra Valley Leader
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Lilydale & Yarra Valley Leader
Delivered to over 29,000* homes and businesses across the Yarra Ranges, the Lilydale & Yarra Valley Leader connects with locals each Tuesday to inform, entertain and educate them about the news that’s relevant to them. The area encompasses the outer eastern and north-eastern suburbs of Melbourne, extending into the Yarra Valley and is one of Victoria's largest, most varied and scenic municipalities.
The Yarra Ranges is home to a large number of families and young people. Despite the area being largely rural, about 70 per cent of the population live in the region’s urban areas. With a local editorial team and an in-depth knowledge of the area, Lilydale & Yarra Valley Leader strives bring readers in-depth and up-to-date local detail.
Source: *CAB, March 2014.
Lilydale & Yarra Valley Leader Media Kit
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Print
Lilydale & Yarra Valley Leader
The strength of the Leader brand reflects News Australia’s continued investment in the power of its products, ensuring our clients can continue to connect with a large and engaged audience.
Locals turn to Lilydale & Yarra Valley Leader for the best in local news, people, what’s on, crime prevention, jobs, and trades and services each week plus local specials and shopping.
Key Facts
34,000
Readership
23,251
Circulation
52,446
Unique Visitors
74,741
Page Views
Source: emmaTM conducted by Ipsos MediaCT, 12 months ending March 2016. CAB, March 2016.
Online
Online
heraldsun.com.au/leader/east
While Melburnians continue to heavily consume Leader newspapers, they are also increasingly engaging with Leader content electronically. Leader’s website content is now housed in a specific Leader branded section of heraldsun.com.au, providing visitors with a one-stop-shop for metro, national, international and local news. Leader Digital Editions are also a popular way for readers to access their Leader newspaper online. These editions are exact pdf replicas of the printed newspaper including all editorial and advertising, extending the reach of client campaigns. Digital Editions for all Leader newspapers are available to be viewed at leader.newspaperdirect.com.
Key Facts
68,287
Average weekly page views
45,339
Average weekly unique visitors
Case studies
Bank SA – State Budget 2013
With an upcoming State Budget and a lot of information to digest, Bank SA decided to align itself with News Corp SA properties as they offered guidance to readers regarding the State Budget. This provided BankSA with an ideal position to leverage its brand with relevant content for household/business decision makers.
beyondblue 'Brains have a mind of their own'
In February, news.com.au, Australia’s largest online news destination, was the first local media owner to partner with Snapchat to present a curated view of today’s news and entertainment to the Australian Snapchat audience.
For news.com.au it was a brand new way to connect and engage with the always on generation. The content published is light in flavour, irreverent, fun news and pop culture.
Partnering with news.com.au to be Australia's first sponsor on this news.com.au Snapchat discover channel, beyondblue also became the first non-for-profit organisation in Australia to advertise via Snapchat as part of their broader integrated Brains have a mind of their own campaign.
Snapchat was recommended in direct response to its enormous and growing potential to reach over two million young Australians who engage with the platform each day. News Corp Australia’s news.com.au channel within Snapchat discover was chosen to help drive audience engagement by leveraging its strong position in market, catering to a younger demographic by providing “news in colour”.
This partnership saw the launch of a new video ad format for news.com.au with full-screen, vertical aspect-ratio video ads housed within the news.com.au section of the discover channel.
The campaign succeeded in reaching the young audience with the important compelling message, that experiencing depression or anxiety doesn’t mean you are weird.