The Twitter Advertising Blog

Your official source for Twitter Ads product updates, tips, events and success stories.

@JaguarUSA wins #AdScrimmage 2014; more top Super Bowl hashtags

Thursday, February 6, 2014 | By Christina Bogatsky (@bogats), Brand Strategy Team [17:15 UTC]

Luxury auto brand Jaguar USA is the winner of the third annual Twitter #AdScrimmage, scoring the most votes for its #GoodToBeBad ad, edging out 34 other competing brands. In its Super Bowl debut, the British carmaker launched its F-TYPE Coupe with cinematic flair.Read more…

TV x Twitter: New findings for advertisers and networks

Wednesday, February 5, 2014 | By Anjali Midha (@amidha), Head of Research, East [13:51 UTC]

People love to watch TV with Twitter. During recent events like #SuperBowlXLVII with over 24.9M Tweets about the game and halftime, or last season’s finale of “Pretty Little Liars” with a record-breaking 1.9M Tweets (as measured by Nielsen’s SocialGuide) it’s clear that TV and Twitter are better together.Read more…

The value of a Twitter follower for small and medium-sized businesses

Friday, January 17, 2014 | By Russ Laraway (@russlaraway), Head of small and medium-sized business at Twitter [17:53 UTC]
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When someone follows you on Twitter, you gain a chance to engage with that person over time. Now a 2013 study shows that followers don’t just see your Tweets — they also take actions that benefit your business.Read more…

Influencer Q&A with Ryan Holiday: "American Apparel sold $50K in an hour on Twitter"

Thursday, January 16, 2014 | By Dianne Molina (@diabolina), Editorial Team  [20:11 UTC]
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Raw, provocative, visual: These are a few of the words that spring to mind about the American Apparel brand. But the Los Angeles-based company is much more than just its edgy aesthetic. We asked the company’s Director of Marketing Ryan Holiday to share some of the digital business savvy behind their famously risque ads.Read more…

New ways to create and use tailored audiences

Tuesday, January 14, 2014 | By Kelton Lynn (@keltonlynn), Product Manager, Revenue [16:52 UTC]
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In December we announced the global availability of tailored audiences, giving advertisers the ability to reach visitors to their websites directly on Twitter. Today, we’re releasing new ways to create tailored audiences, so that advertisers can define groups of existing and potential customers more flexibly and connect with them on Twitter.

CRM audiencesRead more…

Conversion tracking for Twitter Ads

Wednesday, December 18, 2013 | By Abhishek Shrivastava (@ashrivas), Product Manager, Revenue [17:00 UTC]
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It’s critical for advertisers with direct response objectives to be able to understand the impact of Twitter ads on their bottom line. With that in mind, we’re announcing the general availability of conversion tracking, a measurement and reporting tool which will help advertisers understand the full conversion impact of impressions and engagements from Promoted Tweets so they can properly optimize their campaigns. Conversion tracking is available to all advertisers starting today.Read more…

Announcing Promoted Accounts in Timeline

Monday, December 16, 2013 | By Tarun Jain (@tarunkj), Product Manager, Revenue [17:10 UTC]
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In 2010, we launched Promoted Accounts to help users discover businesses and people of interest, and to help advertisers build a highly engaged audience of Twitter followers.Read more…

B2B Influencer Q&A: "Twitter gives ADP a powerful competitive advantage"

Friday, December 13, 2013 | By Dianne Molina (@diabolina), Editorial Team  [19:55 UTC]
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ADP, Inc. (@ADP) provides cloud-based business process solutions to about 620,000 organizations in more than 125 countries. As the company’s Director of Social Media, Chelsea Marti helped ADP become a first mover on Twitter in the HR industry. We asked her to share lessons learned about using Twitter to drive B2B thought leadership and leads.Read more…

An update from MoPub and Twitter

Thursday, December 12, 2013 | By Kevin Weil (@kevinweil), VP of Product, Revenue [02:40 UTC]

Just six weeks ago we officially closed our acquisition of MoPub. Since then, the team has been busy getting settled in their new home with Twitter as they continue to deliver the best mobile advertising product to publishers.

And now, our MoPub colleagues have just announced the ability to run native ads through the MoPub Exchange.Read more…

Introducing Broad Match for Keyword Targeting

Wednesday, December 11, 2013 | By Nipoon Malhotra (@nipoon), Product Manager, Revenue  [18:50 UTC]
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Earlier this year we launched keyword targeting in timelines, which allows Twitter advertisers to connect with an audience based on keywords mentioned in their Tweets and the Tweets they engage with. Since then, many advertisers have leveraged this tool to reach users with the right intent, at the right moment, and in the right context.Read more…

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