Posts from Advertising: sports

Twitter and ESPN team up to help marketers reach sports fans on-air and online

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With Internet Week wrapping up in New York City today and the TV upfronts in full swing, what better time to share that Twitter and ESPN are teaming up. Earlier this week, we announced a strategic partnership with ESPN that offers fans and advertisers a unique, interactive way to integrate broadcast TV with online social conversations around major sports events. This relationship marks the first time Twitter has partnered with a network to create custom sponsorship packages.Read more…