The holiday season is a time for family, friends and celebration. It’s also a time for giving. According to Network for Good, over 30% of all contributions to nonprofits and charities in the United States occur in the month of December. Read more…

Since we launched Twitter Ads for small business in February, thousands of U.S. business owners have used Twitter advertising to quickly gain new followers, reach new customers and drive more traffic.Read more…

We’ve frequently heard from marketers that you’d like to be able to target your Promoted Products campaigns by gender. It’s a tough feature for us to pull off since we don’t ask people to share their gender on Twitter, and some people don’t identify themselves by gender anyway. Further, we’re not aware of any “male” or “female” businesses or organizations. Read more…

Today, more than half of Twitter users follow six or more brands. This offers businesses a unique opportunity to engage people on Twitter in real-time conversations. During our “Building a Real-Time Brand” session at #AWIX, we shared some examples of how marketers are adapting campaigns to the moment and driving powerful results.

P&G’s Tide listens for brand-relevant conversationsRead more…