Marketers turn to Twitter to drive tangible business goals like sales, leads and website traffic. Over the last year, we’ve enhanced our ads platform with new targeting options, creative ad units, and measurement tools to help our clients better achieve their direct response marketing goals.Read more…

Today, we’re happy to announce that we’ll be teaming up with Yahoo! JAPAN to make Twitter Ads available to small and medium-sized businesses (SMBs) in Japan.Read more…

In November, we launched TV conversation targeting in the US and UK, with the promise of a global rollout. Today, we’re announcing a significant expansion of this effort.Read more…

In December, together with MoPub we announced we’d begin testing MoPub’s programmatic native ads platform with mobile app developers. After four months of testing and gathering feedback, today we’re pleased to announce the global launch of native ads for all publishers.Read more…

One year ago, we launched the Twitter Ads API in order to create a diverse ecosystem of partners that could enable marketers to achieve greater ROI through Twitter Ads. Since then, we’ve expanded this network of partners beyond advertising alone, and today we’re pleased to introduce a new name for our entire suite of partners: The Twitter Marketing Platform Program.Read more…

In 2010, we launched Promoted Accounts to help users discover businesses and people of interest, and to help advertisers build a highly engaged audience of Twitter followers.Read more…

Just six weeks ago we officially closed our acquisition of MoPub. Since then, the team has been busy getting settled in their new home with Twitter as they continue to deliver the best mobile advertising product to publishers.

And now, our MoPub colleagues have just announced the ability to run native ads through the MoPub Exchange.Read more…

Earlier this year we launched keyword targeting in timelines, which allows Twitter advertisers to connect with an audience based on keywords mentioned in their Tweets and the Tweets they engage with. Since then, many advertisers have leveraged this tool to reach users with the right intent, at the right moment, and in the right context.Read more…

In July we previewed a way to tailor ads for users and a way to drive better performance for our advertisers. After testing this for several months, today we are announcing the global availability of tailored audiences—a new way for advertisers to define your own groups of existing and potential customers, and connect with them on Twitter with relevant messages.

How does this work?Read more…

One of the biggest challenges for alcohol brands is how they connect with an age-appropriate audience. To address this on Twitter, we’re rolling out an improvement to the age-screening experience on Twitter.com, iOS, and Android devices. Starting today, alcohol brands can safely grow their of-age network of Twitter followers in a way that’s simpler than before.

Here’s how it works:

Read more…