When someone follows you on Twitter, you gain a chance to engage with that person over time. Now a 2013 study shows that followers don’t just see your Tweets — they also take actions that benefit your business.Read more…

When we built our self-service ad platform last March, our goal was to create an experience that would be powerful and also extremely easy for anybody to use.Read more…

When we created our self-service platform for Twitter Ads, we focused on crafting an experience that would be powerful but also insanely simple for any business to use, from your local bakery to larger enterprises using multiple marketing channels.Read more…

Still looking for that special something for your valentine? You’re not alone.

According to a study by Shopzilla, 75% of gift givers admit to just “winging it” when it comes to Valentine’s Day gifts, and 49% of them say finding a gift is their biggest worry this year.

On Twitter, your business has the opportunity to help these poor love birds and, in turn, help grow your business. Here are some sources of Tweet inspiration we’ve found this #Valentines Day:Read more…

Started in 2010, Small Business Saturday (#SmallBizSat) encourages holiday shoppers to patronize local, independently-owned U.S. businesses on the Saturday of Thanksgiving weekend, after Black Friday (#BlackFriday) and before CyberMonday (#CyberMonday).Read more…

Since we launched Twitter Ads for small business in February, thousands of U.S. business owners have used Twitter advertising to quickly gain new followers, reach new customers and drive more traffic.Read more…

In March, we announced our self-service advertising solution, giving small businesses an easy way to use Promoted Accounts and Promoted Tweets. Since then, many of our early advertisers are finding success and driving results with Twitter advertising. Today, we’re releasing two new enhancements that our advertisers frequently request: follower growth reporting and manual Promoted Tweet selection.Read more…

Last month, we partnered with American Express to offer its small business Cardmembers and merchants the chance to use Twitter advertising to better engage with the people they want to reach.Read more…

Today, we are announcing an advertising solution that makes it easy for small businesses to set up an advertising account on their own and amplify their messages on Twitter. Whether it’s an independent bookstore or an online jewelry retailer, small businesses will soon be able to easily build a larger base of engaged followers by promoting their accounts. They can also feature promotions and messages more prominently in their customers’ Twitter timelines, and find new customers by promoting Tweets.Read more…