Autos
Sell more vehicles with Facebook for auto.
Guide auto shoppers from consideration to driving off the lot—and beyond
Accelerate every phase of the purchase lifecycle, from raising brand favorability, to selling more cars, to increasing visits to the service bay. Shoppers are their real selves on Facebook, so you can confidently reach hand-raisers, in-market shoppers and current owners.
Create demand
Promote new features, models and benefits with Facebook's massive reach and ultra-specific shopper targeting.
Drive consideration
Use data matching to accurately identify prospects, drive them to regional and dealer sites and kick off the purchase cycle.
Close the deal
Activate your CRM/DMS to develop custom messaging based on each customer's needs and guide them toward purchase.
SUCCESS STORY
DARCARS drove site visits with dynamic ads
DARCARS used dynamic ads to increase dealership site traffic, resulting in over 45,000 vehicle page views in three months at 92% lower cost per view.
SUCCESS STORY
Brown Chevy put local car sales into high gear
This Texas auto dealer ran lead ads to reach the local market. The result? 12.5X return on ad spend and 8 vehicles sold at a higher profit.
Get the tools to rev up your operations
Find the right Facebook ad solutions to help you meet your business goals at national, regional and local levels.
Show the right offers
Automatically promote the vehicles and services that matter most to people.
Connect with existing customers
Use contact lists, site traffic or app activity to reach people who have already shown interest in your business.
Show off your offerings
Use video to display different facets of your vehicles and business in a dynamic way.
Track your results
Make better marketing decisions by tracking how people respond, both online and off.
Generate quality leads
Make it easy for people to learn about your dealership while you generate leads.
Let people explore
Tell your dealership's story with our most immersive and customizable ad format.
“
Facebook ads have given my dealership the ability to target the exact customers that matter to me and my business. There is no other marketing solution in the world that allows me to target exactly who I want to speak to at the exact time I want to speak to them.
Joe Castle
CEO of Castle Auto Group in Chicago
Local or regional dealer? Learn how Facebook can work for you
Take our elearning course developed just for local and regional dealerships. Get step-by-step guidance on how to use Facebook marketing tools to start driving auto sales today.
Reach more auto shoppers in your area
FACEBOOK IQ
Get automotive industry insights
Navigate insights about how people use mobile to research and purchase their next car.
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