Facebook Audience Network
Create an ad on Facebook. Show it across the web.
MORE PEOPLE, MORE PLACES, MORE RESULTS
Extend your campaigns beyond Facebook
Real people
Connect with more of the people you care about, no matter where they are on the web.
Quality scale
Show your ads across high-quality apps and sites.
Real results
Drive more outcomes and improve your campaign efficiency.
Reach your audience with easy-to-scale creative
Ads in Audience Network can be delivered into a variety of video and display placements, including native, interstitial and in-stream video. Regardless of format, you don't need to upload new creative assets. Ads in Audience Network will automatically render to fit the placement type with the same creative assets used on Facebook.
Successful campaigns start with the right objective
Audience Network currently supports the following objectives:
Traffic
App installs
Product catalog sales
Video views
Reach
Brand awareness
Engagement
Build your brand
Use Audience Network to drive brand metrics and deliver video ads across devices, including mobile and desktop. With in-stream video your ads will appear in pre-roll and mid-roll placements, and since ads followed by content tend to encourage longer view duration, you can deliver more complex marketing messages that may require longer user attention. If your goal is reach, use Audience Network to deliver your mobile ads in native and interstitial placements to connect with the maximum number of people in your target audience.
Enhance your direct response campaigns
Whether you're aiming for installs or conversions, Audience Network can improve results for your direct response campaigns and help you reach your audience through native, interstitial and banner placements on mobile apps and mobile websites.
Reach more people with Audience Network.
ELEARNING COURSES
Discover the latest courses about Facebook marketing
FACEBOOK IQ
Get insights about media planning and buying
Learn how planning for people—not for channels—can increase the effectiveness of your campaigns.
Additional resources
Audience Network
Get started with site or app monetization with Audience Network.
Advertiser Help Center
Learn more about Audience Network on the Advertiser Help Center.
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