Set up dynamic ads once, then let them work for you
Facebook dynamic ads automatically promote products to people who have expressed interest on your website, in your app or elsewhere on the internet. Simply upload your product catalog and set up your campaign one time, and it will continue working for you — finding the right people for each product—for as long as you want, and always using up-to-date pricing and availability.
Reach more shoppers
Show people products that are tailored to their interests, whether or not they've been to your site or app.
Retarget shoppers to complete the sale
Remind your website or mobile app shoppers of the items they viewed but didn't buy.
Contact people across devices
Reconnect with shoppers on mobile or desktop, no matter where they originally shopped.
Automatically promote the most relevant items from your product catalog for real business results
More ways to leverage Facebook dynamic ads
Integrate with your ecommerce platform
If your website is powered by one of our partners, including Shopify, Magento or BigCommerce, you can automatically set up dynamic ads for your business.
Grow your app business
Get more app installs using dynamic ads. Reach the people who are most likely to install your app using relevant product ads that drive directly to download.
We have already been using dynamic ads for retargeting with great success. This enhancement makes dynamic ads a lightweight and effective solution for acquiring new customers. We can automatically reach a huge audience with personalized recommendations from our catalog of more than seven million products. With dynamic ads, we are beating our customer acquisition efficiency target by more than 20% at a scale that is meaningful to our business.
Jess Jacobs
Director of Marketing, Wayfair
DYNAMIC ADS FOR TRAVEL
Promote a travel itinerary to people who are ready to go
Connect with people who expressed interest in specific travel offerings such as flights or hotels, or people who purchased a flight but not a hotel. Use dynamic ads for travel to show them relevant offerings based on the dates, destinations and other details of their trip, or promote new trips and destinations based on what they've been browsing.
Start connecting with travelers who are planning trips
What you need to run dynamic ads
Facebook pixel
Learn about the Facebook Pixel.
Facebook SDK
Learn about installing the Facebook SDK in your mobile app.
Business Manager
Start a dynamic ad campaign today to automate advertising in the most effective way.
Additional resources
Learn more about using dynamic ads to reach the right people in our elearning class.
Or see how to get set up to use dynamic ads in our recorded webinar.
Advertiser Help Center
Find our how to get started with dynamic ads.
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