The brand is a series of video game consoles created and developed by Sony Computer Entertainment. Spanning the fifth, sixth, and seventh generations of video gaming, the brand was first introduced on December 3, in Japan. The brand consists of a total of three consoles, a media center, an online service, a line of controllers and a handheld as well as multiple magazines.
The first console in the series, the PlayStation, was the first video game console to ship 100 million units after 9 years and 6 months of its initial launch. Sony's current console, PlayStation 3, has sold over 50 million consoles worldwide as of March 29, 2011.
The first handheld game console in the PlayStation series, PlayStation Portable (PSP), has sold a total of 67.8 million units worldwide as of February 25, 2011. The PlayStation Vita, an upcoming handheld being developed by Sony as a successor to the PlayStation Portable, it is set to be released in the fourth quarter of 2011 in the US.
Other hardware released as part of the PlayStation series include the PSX, a digital video recorder which was integrated with the PlayStation and PlayStation 2, though it was short lived due to its high price and was never released outside of Japan as well as a Sony Bravia television set which has a PlayStation 2 integrated. The main series of controllers utilized by the PlayStation series is the DualShock which is a line of vibration-feedback gamepad having sold 28 million controllers as on June 28, 2008.
The PlayStation Network is an online service with over 69 million users worldwide (as of January 25, 2011). It comprises an online virtual market, the PlayStation Store, which allows the purchase and download of games and various forms of multimedia, a subscription-based online service known as PlayStation Plus and a social gaming networking service called PlayStation Home, which has over 14 million users worldwide. PlayStation Suite is an upcoming software framework that is aimed to provide PlayStation content cross-platform and cross-devices, currently only Android and the PlayStation Vita devices are supported. Content set to be released under the framework consist of only original PlayStation games currently. A new touchscreen-based user interface called LiveArea is being designed for the PlayStation Vita, which integrates social networking elements into the interface. Additionally, PlayStation 2 and original PlayStation 3 consoles also featured support for Linux-based Operating Systems, though this has since been discontinued. The series has also been known for its numerous marketing campaigns, such as the It Only Does Everything commercials in the United States.
The series also has a strong lineup of first-party titles due to Sony Computer Entertainment Worldwide Studios, a group of fifteen first-party developers owned by Sony Computer Entertainment which are dedicated to developing first party games for the series. In addition the series also features various budget re-releases of titles by Sony with different names for each region; these include the Greatest Hits, Platinum and The Best ranges of titles.
History
Origins
PlayStation was the brainchild of
Ken Kutaragi, a Sony executive who had just come out of his hardware engineering division at that time and would later be dubbed as "The Father of the PlayStation".
The console's origins date back to 1986 where it was originally a joint project between Nintendo and Sony to create a CD-ROM for the Super Famicom/SNES console.
The PlayStation made its debut at the Consumer Electronics Show in June 1991 when Sony revealed its console, a Super Famicom/SNES with a built-in CD-ROM drive (that incorporated Green Book technology or CDi). However, a day after the announcement at CES, Nintendo announced that it would be breaking its partnership with Sony, opting to go with Philips instead but using the same technology.
The deal was broken by Nintendo after they were unable to come to an agreement on how revenue would be split between the two companies.
The breaking of the partnership infuriated Sony President Norio Ohga, who responded by appointing Kutaragi with the responsibility of developing of the PlayStation project to rival Nintendo. A building block of SCEI was its initial partnership with Sony Music which helped SCEI attract creative talent to the company as well as assist SCEI in manufacturing, marketing and producing discs, something that Sony Music had been doing with Music Discs. The final two key members of SCEI were Terry Tokunaka, the President of SCEI from Sony's headquarters, and Olaf Olafsson. Olafsson was CEO and president of New York based Sony Interactive Entertainment which was the mother company for the 1994-founded Sony Computer Entertainment of America (SCEA).
The PlayStation project, SCEI's first official project, was finally given the green light by Sony executives in 1993 after a few years of development. Also in 1993, Phil Harrison, who would later become President of Sony Computer Entertainment Worldwide Studios, was recruited into SCEI to attract developers and publishers to produce games for their new PlayStation platform.
PS One
Released in July , concurrently with its successor the
PlayStation 2, the PS One was a considerably smaller, redesigned version of the original PlayStation video game console. Originally launched on July 7, 2000, it went on to outsell all-other consoles including its successor,
PlayStation 2, throughout the remainder of the year. having sold over 140 million units as of July 20, 2008. In , Sony released yet another revision of the Slimline which had an overhauled internal design incorporating the power supply into the console itself like the original PlayStation 2 resulting in a further reduced total weight of the console.
PlayStation 3
Released on November 11, , the PlayStation 3 is the third and current iteration in the series. It competes with the
Xbox 360 and the
Wii in the
seventh generation of video game consoles. It is the first console in the series to introduce the use of motion controls in games through the use of the
SIXAXIS Wireless Controller along with other features, such as
Blu-ray Disc (BD) and Full
High-definition resolution graphics capability. The PlayStation 3 comes in 20 GB, 40 GB, 60 GB, 80 GB, 160 GB, 120 GB, 250 GB, and 320 GB, with only the 160, and 320 being the current models. Like its predecessors, a slimmer redesigned model of the console has been released. As of December 25, 2010, the PlayStation 3 has sold 41.5 million units worldwide according to Sony Computer Entertainment.
Redesigned Model
Released in , the redesigned model of the PlayStation 3 is the only model in production. The redesigned model is 33% smaller, 36% lighter, and consumes 34% to 45% less power than previous models. In addition, it features a redesigned cooling system and a smaller
Cell processor which was moved to a
45nm manufacturing process. It sold in excess of a million units within its first 3 weeks on sale. The redesign also features support for
CEC (more commonly referred to by its manufacturer brandings of BraviaSync, VIERA Link, EasyLink and others) which allows control of the console over HDMI by using the remote control as the controller. The PS3 slim also runs quieter and is cooler than previous models due to its 45 nm Cell. The PS3 Slim no longer has the "main power" switch (similar to
PlayStation 2 slim), like the previous PS3 models, which was located at the back of the console.
Comparison
{|class="wikitable collapsible collapsed"
|-
!style="width: 10%"| Name
!style="width: 18%;" | PlayStation
!style="width: 23%;" | PlayStation 2
!style="width: 30%;" | PlayStation 3
|- style="text-align:center;"
!Console Launch price
|
¥39,800
£299
|¥39,800
€599 (60 GB)}} }}
| }}
||
More... Slim Model
|-
!
Units sold
|102.49 million shipped, including 28.15 million
PS one units (as of March 31, 2007)
|148 million (as of December 2009)
|50 million (as of March 29, 2011)
|
; 17.33 million shipped (as of March 26, 2008)
|-
!Media
|
CD-ROM-based media
|
DVD-ROM/CD-ROM
|
BD-ROM, DVD-ROM, CD-ROM,
SACD (1st and 2nd Gen Only)
|-
!Included accessories and extras
|
RFU Adapter
Controller
|
DualShock 2 Controller
Composite AV cable
|
Internal hard drive (20 GB, 40 GB, 60 GB, 80GB, 120GB, 160GB, 250GB, or 320GB depending on model)
Wireless DualShock 3 / Sixaxis Controller
Composite AV cable
Ethernet cable
USB cable
|-
!Accessories (retail)
|
Multitap (up to 8 players)
Fishing reel controllers (Bass Landing and Reel Fishing)
Dual Analog Controller
DualShock
GunCon
Jogcon
Konami Justifier
NeGcon
PocketStation
Flightstick
Memory Card
S-Video cable
Euro-AV Cable (RGB-SCART)
|
DualShock 2
PlayStation 2 HDD Internal hard drive supported by
PlayStation 2 Expansion Bay (model 30000 and 50000 only)
PlayStation 2 Headset
EyeToy
Driving Force Steering Wheels with Force Feedback
Onimusha 3 Katana controller
Resident Evil 4 chainsaw controller
PlayStation 2 DVD remote control
Network adapterBuilt-in for slim case model (PSTwo, model 70000)
Memory Card (8 MB) (for PlayStation 2)
Guitar Hero SG Controller
'Buzz' Controllers (with all versions of Buzz)
Light gun (GunCon 2)
Multitap (multi-controller adaptor)
Component AV cable
S-Video cable
Euro-AV Cable (RGB-SCART)
Microphones (with Karaoke Revolution and SingStar games)
USB Mouse & Keyboard
|
PlayStation Move
PlayStation Eye
SIXAXIS Wireless Controller
DualShock 3 Wireless Controller
Blu-ray Remote Control
S-Video Cable
Component AV Cable
HDMI Cable
PlayTV
Gibson Les Paul Controller
RockBand 1&2 Fender Stratocaster Controller
RockBand Drums
RockBand Mic
Guitar Hero World Tour Guitar Controller
Guitar Hero World Tour Gibson Les Paul Bass Guitar Controller
Guitar Hero World Tour Drums Controller
Guitar Hero World Tour Mic
Light Gun (GunCon 3)
|-
!CPU
|MIPS R3000A-compatible (R3051) 32bit RISC chip running at 33.8688 MHz
|300 MHz
MIPS "
Emotion Engine"
|
Cell Broadband Engine (3.2 GHz
Power Architecture-based
PPE with eight 3.2 GHz
SPE)
|-
!GPU
|Unknown
|147 MHz "Graphics Synthesizer"; fill rate 2.352 gigapixel/sec; 1.1 gigapixel w. 1 texture(defuse); 588 megapixel/sec w. 2 textures (2 defuses or 1 defuse map and other(0 around 74 mill, 1 around 40 mill, 2 around 20 mill); 2 textures per pass
Capable of multi-pass rendering;
Connected to VU1 on cpu (a vector only for visual style coding things with 3.2Gflops) to deliver enhanced shader graphics and other enhanced graphics
|500 MHz RSX (based on Nvidia G70 architecture)
|-
!Online service
|N/A
|Non-unified service
|PlayStation NetworkPlayStation StoreInternet browserA/V chat via PlayStation Eye or PS2 EyeToy, voice chat via headsetPlayStation Home
|-
!Backward compatibility
|N/A
|PlayStation
|20GB & 60GB: All PlayStation and PlayStation 2 titles
Original 80GB: All PS1 titles, most PS2 titles.
40GB, 80GB models sold after August 2008 & 160GB: Support for PS1 titles only.
Slim (120GB & 250GB): Support for PS1 titles only.
|-
!System software
|proprietary OS
|proprietary OS, LinuxDVD Playback Kit
|XrossMediaBar (XMB)
|-
!System softwarefeatures
|Audio CD playback
|Audio CD playback
DVD Playback
|Operating Systems can be installed and run via a hypervisor (feature unavailable with Slim Model)
Audio CD playback
Audio file playback (ATRAC3, AAC, MP3, WAV, WMA)
Video file playback (MPEG1, MPEG2, MPEG4, H.264-AVC, DivX )
DVD Playback
Image editing and slideshows (JPEG, GIF, PNG, TIFF, BMP)
Mouse and keyboard support
Folding@Home client with visualizations from the RSX
|-
!Consumer programmability
|Requires the Net Yaroze kit
|Yabasic software, Linux for PlayStation 2
|Development on console via free Linux platform or PC.
|}
Handheld systems
PlayStation Portable
Released in March , the PlayStation Portable (PSP) was Sony's first handheld console. The console is the first to utilize a new
proprietary optical storage medium known as
Universal Media Disc (UMD), which can store both games and movies. It contains 32
MB of internal
flash memory storage, expandable via
Memory Stick PRO Duo cards. It has a similar control layout to the PS3 with its PlayStation logo button and its ('Triangle'), ('Circle/O'), ('Cross/X') and ('Square') buttons.
2000 and 3000 models
Released in September , the PSP Slim & Lite (also known as the PSP-2000) was the first major hardware revision of the PlayStation Portable. The Slim & Lite was 33% lighter and 19% slimmer than the original PlayStation Portable. The capacity of the battery was also reduced by ⅓ but the run time remained the same as the previous model due to lower power consumption. Older model batteries will still work and they extend the amount of playing time. The PSP Slim & Lite has a new gloss finish. Its serial port was also modified in order to accommodate a new video-out feature (while rendering older PSP remote controls incompatible). On a PSP-2000, PSP games will only output to external monitors or TVs in progressive scan mode, so that televisions incapable of supporting progressive scan will not display PSP games; non-game video will output in either progressive or interlaced mode.
USB charging was also made possible. Buttons are also reportedly more responsive on the Slim and Lite. In , Sony released a second hardware revision called the PSP-3000 which included several features that were not present in the Slim & Lite, such as a built-in microphone and upgraded screen. As well as the ability to output PSP games in interlaced mode.
PSP Go model
Released in October , the PSP Go is the biggest redesign of the PlayStation Portable to date. Unlike previous PSP models, the PSP Go does not feature a UMD drive but instead has 16
GB of internal
flash memory to store games, videos and other media. This can be extended by up to 32GB with the use of a
Memory Stick Micro (M2) flash card. Also unlike previous PSP models, the PSP Go's rechargeable battery is not removable or replaceable by the user. The unit is 43% lighter and 56% smaller than the original PSP-1000, It has a 3.8" 480 × 272
LCD (compared to the larger 4.3" 480 × 272 pixel LCD on previous PSP models). The screen slides up to reveal the main controls. The overall shape and sliding mechanism are similar to that of Sony's
mylo COM-2 internet device. The PSP Go is being produced and sold concurrently with its predecessor the PSP-3000 although it will not replace it. All games on the PSP Go must be purchased and downloaded from the
PlayStation Store as the handheld is not compatible with the original PSP's physical media, the Universal Media Disc. The handheld also features connectivity with the
PlayStation 3's controllers the
Sixaxis and
DualShock 3 via
Bluetooth connection. developed by Sony Computer Entertainment, previously codenamed
Next Generation Portable or
NGP will be released Q4 of 2011. The device features a 5 inch OLED touchscreen, two analogue sticks, a rear touchpad, Sixaxis motion sensing and a 4 core ARM Cortex-A9 MPCore processor. The PlayStation Vita was officially unveiled by Sony on January 27, 2011 at the PlayStation Meeting 2011.
Other Hardware
PSX
Released solely in Japan in , the
Sony PSX was a fully integrated
DVR and PlayStation 2
video game console. It was the first Sony product to utilize the
XrossMediaBar (XMB) and can be linked with a
PlayStation Portable to transfer videos and music via
USB. It also features software for
video, and
audio editing. It was the first product released by Sony under the PlayStation brand that did not include a controller with the device itself.
PocketStation
The PocketStation was a miniature game console created by SCE as a
peripheral for the original
PlayStation. Released exclusively in Japan on December 23, 1999, it featured a monochrome
LCD display, a speaker, a
real-time clock and infrared communication capability. It could also be used as a standard PlayStation memory card by connecting it to a PlayStation memory card slot.
Television Sets
The
Sony BRAVIA KDL22PX300 is a television which incorporates a PlayStation 2 console. Released in 2010, the unit also features a 22 inch 720p screen and 4 HDMI ports.
Sony Ericsson Xperia Play
The Xperia Play is a phone developed by Sony aimed at gamers and is the first to be PlayStation Certified.
Games
Each console has a variety of games. Most games released on the original PlayStation are backwards compatible and can be played directly on its successors, the
PlayStation 2,
PSX and
PlayStation 3. Some of these games can also be played on the PlayStation Portable but they must be purchased and downloaded from a list of
PSOne Classics from the
PlayStation Store. Games released on the PlayStation 2 can currently only be played on the original console as well as the PSX and the early models of the PlayStation 3 which are backwards compatible. The PlayStation 3 has two types of games, those released on Blu-ray Discs and downloadable games from the PlayStation Store. The PlayStation Portable consists of numerous games available on both its physical media, the Universal Media Disc and the
Digital Download from the PlayStation Store. However, some games are only available on the UMD while others are only available on the PlayStation Store. The Next Generation Portable will consist of games available on both its physical media, the NVG Card and Digital Download from the PlayStation Store.
First Party Games
Sony Computer Entertainment Worldwide Studios is a group of video game developers owned by
Sony Computer Entertainment. It is dedicated to developing video games exclusively for the PlayStation series of consoles. The series has produced several best-selling franchises such as the
Gran Turismo series of racing video games as well as critically acclaimed titles such as . Other notable franchises include
Ape Escape,
God of War,
Twisted Metal and more recently,
LittleBigPlanet,
MotorStorm and
Resistance.
Re-releases
Greatest Hits (North America), Platinum Range (PAL territories) and The Best (Japan and Asia) are
video games for the Sony PlayStation, PlayStation 2, PlayStation 3, and PlayStation Portable consoles that have been officially re-released at a lower price by Sony. Each region has its own qualifications to enter the re-release program. Initially, during the PlayStation era, a game had to sell at least 150,000 copies (later 250,000) and be on the market for at least a year to enter the Greatest Hits range. During the
PlayStation 2 era, the requirements increased with the minimum number of copies sold increasing to 400,000 and the game had to be on the market for at least 9 months. Currently, a PlayStation 3 game must be on the market for 10 months and sell at least 500,000 copies to meet the Greatest Hits criteria. PSone Classics were games that were released originally on the PlayStation and have been re-released on the PlayStation Store for the PlayStation 3 and PlayStation Portable. Classics HD are compilations of PlayStation 2 games that have been remastered for the PlayStation 3 on a single disc with additional features such as upscaled graphics,
PlayStation Move support,
3D support and
PlayStation Network trophies.
PlayStation Suite is a cross-platform, cross-device software framework aimed at providing PlayStation content, currently original PlayStation games, across several devices including
PlayStation Certified Android devices as well as the
PlayStation Vita.
Online Services
PlayStation Network
Released in , the PlayStation Network is an online service focusing on online
multiplayer gaming and digital media delivery. The service is provided and run by
Sony Computer Entertainment for use with the PlayStation 3 and
PlayStation Portable video game consoles. The service currently has over 50 million users worldwide. The PlayStation Network provides other features for users like
PlayStation Home,
PlayStation Store, and
Trophies.
PlayStation Store
The PlayStation Store is an online virtual market available to users of the PlayStation 3 and
PlayStation Portable game consoles via the
PlayStation Network. The store uses both physical currency and
PlayStation Network Cards. The PlayStation Store's gaming content is updated every Tuesday and offers a range of
downloadable content both for purchase and available free of charge. Available content includes full games, add-on content,
playable demos,
themes and game and movie
trailers. The service is accessible through an icon on the
XMB on the PS3 and PSP. The PS3 store can also be accessed on the PSP via a
Remote Play connection to the PS3. The PSP store is also available via the PC application,
Media Go. As of September 24, 2009, there have been over 600 million downloads from the PlayStation Store worldwide.
Video content such as films and television shows are also available from the PlayStation Store on the PlayStation 3 and PSP and will be made available on some new Sony BRAVIA televisions, VAIO laptop computers and Sony Blu-ray Disc players from February 2010.
Life with PlayStation
Life with PlayStation is a
Folding@home application available for the PS3 which connects to
Stanford University’s Folding@home
distributed computer network and allows the user to donate their console's spare processing cycles to the project. Folding@home is supported by Stanford University and volunteers make a contribution to society by
donating computing power to this project. Research made by the project may eventually contribute to the creation of vital cures. The Folding@home client was developed by Sony Computer Entertainment in collaboration with Stanford University. Life with PlayStation also consists of a 3D virtual view of the Earth and contains current weather and news information of various cities and countries from around the world. As well as a
World Heritage channel which offers historical information about historical sites and United Village channel which is a project designed to share information about communities and cultures worldwide.
PlayStation Plus
PlayStation Plus, a subscription-based service on the
PlayStation Network, compliments the standard PSN services. It enables an auto-download feature which allows the console to automatically download game patches and system software updates. Subscribers also gain early or exclusive access to some
betas, game demos, premium downloadable content (such as full game trials of retail games like
Infamous and
LittleBigPlanet) and other
PlayStation Store items, as well as a free subscription to
Qore. Other downloadable items include PlayStation Store discounts and free PlayStation Network games, PSone Classics, PlayStation Minis, themes and avatars.
PlayStation Blog
PlayStation Blog is an online PlayStation focused gaming
blog which is part of the
PlayStation Network. It was launched on June 11, 2007 and since its launch, has featured in numerous interviews with third-party companies such as
Square Enix. It also has posts from high-ranking
Sony Computer Entertainment executives such as
Jack Tretton, President and Chief Executive Officer of Sony Computer Entertainment. A sub-site of the blog called PlayStation Blog Share was launched on March 17, 2010 and allowed readers of the blog as well as users of the PlayStation Blog to submit ideas to the PlayStation team about anything PlayStation-related and vote on the ideas of other submissions.
PlayStation App
The PlayStation App is an application that was released on January 11, 2011 in several European countries for
iOS (version 4 and above) and for Android (version 1.6 and above). It allows users to view their trophies, see which of their PSN friends are online and read up to date information about PlayStation.
Online social networking services
PlayStation Home
PlayStation Home is a community-based social gaming networking service for the PlayStation 3 on the
PlayStation Network (PSN). It is available directly from the PlayStation 3
XrossMediaBar. Membership is free, and only requires a PSN account. Home has been in development since early 2005 and started an open public
beta test on December 11, 2008. Home allows users to create a custom
avatar, which can be made to suit the user's preference. Users can decorate their avatar's personal apartment ("HomeSpace") with default, bought, or won items. They can travel throughout the Home world (except cross region), which is constantly updated by Sony and partners. Each part of the world is known as a space. Public spaces can just be for display, fun, or for meeting people. Home features many mini-games which can be single player or multiplayer. Users can shop for new items to express themselves more through their avatars or HomeSpace. Home features video screens in many places for advertising, but the main video content is shown at the theatre for entertainment. Home plays host to a variety of special events which range from prize-giving events to entertaining events. Users can also use Home to connect with friends and customize content.
Room for PlayStation Portable
"Room" (officially spelled as
R∞M with capital letters and the
infinity symbol in place of the "oo") was being beta tested in Japan from October 2009 to April 2010. Development of Room has been halted on April 15, 2010 due to negative feedback from the community. Announced at
TGS 2009, it was supposed to be a similar service to the PlayStation Home and was being developed for the PSP. Launching directly from the PlayStation Network section of the XMB was also to be enabled. Just like in Home, PSP owners would have been able to invite other PSP owners into their rooms to "enjoy real time communication." A closed beta test had begun in Q4 2009 in Japan.
Software
XrossMediaBar
The XrossMediaBar, originally used on the
PSX, is a
graphical user interface currently used for the PlayStation 3 and
PlayStation Portable, as well as a variety of other Sony devices.
The interface features
icons that are spread horizontally across the screen. Navigation moves the icons instead of a
cursor. These icons are used as categories to organize the options available to the user. When an icon is selected on the horizontal bar, several more appear vertically, above and below it (selectable by the up and down directions on a directional pad). The XMB can also be accessed in-game albeit with restrictions, it allows players to access certain areas of the XMB menu from within the game and is only available for the PlayStation 3. Although the capacity to play users' own music in-game was added with this update, the feature is dependent on game developers who must either enable the feature in their games or update existing games.
LiveArea
LiveArea, designed to be used on the
PlayStation Vita, is an upcoming graphical user interface set to incorporate various social networking features via the
PlayStation Network. It has been designed specifically as a touchscreen user interface for users.
Linux operating systems
Linux for PlayStation 2
In 2002, Sony released the first useful and fully functioning
operating system for a video game console, after the
Net Yaroze experiment for the original PlayStation. The kit, which included an internal hard disk drive and the necessary software tools, turned the
PlayStation 2 into a full fledged
computer system running
Linux. Users can utilize a network adapter to connect the PlayStation 2 to the internet, a monitor cable adaptor to connect the PlayStation 2 to computer monitors as well as a USB Keyboard and Mouse which can be used to control Linux on the PlayStation 2.
Linux for PlayStation 3
The PlayStation 3 (excluding PlayStation 3 Slim) also supports running Linux OS on firmwares prior to 3.21 without the need for buying additional hardware purchase.
Yellow Dog Linux provides an official distribution that can be downloaded, and other distributions such as
Fedora,
Gentoo and
Ubuntu have been successfully installed and operated on the console. The use of Linux on the PlayStation 3 allowed users to access 6 of the 7
Synergistic Processing Elements; Sony implemented a
hypervisor restricting access to the
RSX. The feature to install a second operating system on a PlayStation 3 was removed in a recent firmware update.
Controllers
Early PlayStation controllers
Released in 1994, the PlayStation control pad was the first controller made for the original
PlayStation. It featured a basic design of a
D-pad, 4 main select buttons ( ('Triangle'), ('Circle/O'), ('Cross/X') and ('Square') ), and start and select buttons on the face. 'Shoulder buttons' are also featured on the top [L1, L2, R1, R2] (named by the side [L=Left, R=Right] and 1 or 2 [top and bottom]). In 1996, Sony released the PlayStation Analog Joystick for use with flight simulation games. The original digital controller was then replaced by the Dual Analog in 1997, which added two analog sticks based on the same potentiometer technology as the Analog Joystick. This controller was then also succeeded by the DualShock controller.
DualShock series and Sixaxis
Released in 1998, the DualShock controller for the PlayStation succeeded its predecessor, the Dual Analog, and would go on to become the longest running series on controllers for the PlayStation brand. In addition to the inputs of the original, digital, controller (, , , , L1, L2, R1, R2, Start, Select and a
D-pad), the DualShock featured two
analog sticks in a similar fashion to the previous
Dual Analog controller, which can also be depressed to activate the L3 and R3 buttons.
The DualShock series consists of three controllers: the DualShock which was the fourth controller released for the PlayStation; the DualShock 2, the only standard controller released of the PlayStation 2, and the DualShock 3, the second and current controller released for the PlayStation 3. The Sixaxis was the first official controller for the PlayStation 3, and is based on the same design as the DualShock series (but lacking the vibration motors of the DualShock series of controllers).
Like the Dual Analog, the DualShock and DualShock 2 feature an "Analog" button between the analog sticks that toggles the analog sticks on and off (for use with games which only support the digital input of the original controller). On the PlayStation 3 Sixaxis and DualShock 3 controllers, the analog sticks are always enabled. Beginning with the Sixaxis, a 'PlayStation button' (which featured the incorporated PS logo and is similar in function to the Xbox 360 "Guide" button) was included on controllers. The PlayStation button replaces the "Analog" button of the DualShock and DualShock 2 controllers. Pressing the PS button on the PS3 brings up the XMB, while holding it down brings up system options (such as quit the game, change controller settings, turn off the system, and turn off the controller).
PlayStation Move
PlayStation Move is a motion-sensing
game controller platform for the PlayStation 3 video game console by Sony Computer Entertainment (SCE). Based on the handheld motion controller wand, PlayStation Move uses the
PlayStation Eye webcam to track the wand's position and the inertial sensors in the wand to detect its motion. First revealed on June 2, 2009, PlayStation Move is slated for worldwide launch in Q3/Q4 2010. Hardware available at launch includes the main PlayStation Move motion controller and an optional PlayStation Move sub-controller.
Although PlayStation Move is implemented on the existing PlayStation 3 console, Sony states that it is treating Move's debut as its own major "platform launch," planning an aggressive marketing campaign to support it. In addition to selling the controllers individually, Sony also plans to provide several different bundle options for PlayStation Move hardware; including a starter kit with a PS Eye, a Move motion controller, and a demo/sampler disc, priced under
US$100; a full console pack with a PS3 console,
DualShock 3 gamepad, PS Eye, and Move motion controller; and bundles of a Move motion controller with select games. Currently there are three magazines still in circulation namely
,
PlayStation Official Magazine,
Official PlayStation Magazine (Australia). However, over the years, many PlayStation magazines have spawned while a few have also become defunct, these includes the
Official U.S. PlayStation Magazine,
Official UK PlayStation Magazine,
Official UK PlayStation 2 Magazine.
CD ROM Magazine
PlayStation Underground was a non-traditional magazine that
Sony Computer Entertainment America produced and published between Spring 1997 to Spring 2001. Subscribers received two PlayStation CDs, along with a booklet and colorful packaging every quarter. The CDs contained interviews, cheats, programmers moves, game demos and one-of-a-kind Memory Card saves. Several issues showed how a game was created from basic design to final product. Since the CDs could only be run on a PlayStation, it proved a useful marketing tool which spawned a line of
PlayStation Underground JamPacks Demo CDs and which contained highlights from recent issues of
PlayStation Underground, along with seemingly as many game demos that could be packed on a single CD. Unlike
PlayStation Underground these were available in most stores for $4.95, were published twice a year in Summer and Winter and usually spotlighted newly released or coming soon games. By 2001, Sony had decided to phase out
Underground to focus on the
JamPacks with the release of the PlayStation 2.
PlayStation Underground CDs are mainly in the hands of collectors these days.
Marketing
The PlayStation has been known for several advertising campaigns.
Slogans
Advertising slogans used for each PlayStation console iteration:
;PlayStation
"Enos Lives" (The first letter 'E' was printed in red to denote the word, ready. Enos stood for Ready, Ninth of September)
;PSOne
"Wherever, Whenever, Forever."
;PlayStation 2
"The Beginning."
"Everywhere Just Got Better" (PSP-3000 Series and PSPgo)
"It's GO Time" (PSPgo)
"The Whole World In Your Hands" (UK & Europe Territories)
"Step Your Game Up" (US Territory, PSP-3000 Series and PSPgo)
"This is Living."
"Play B3yond" (the number three is used to denote an 'e' and was printed in red)
"It Only Does Everything" (US Commercials)
;PlayStation Move
"This Changes Everything".
"Move Into The Action"
Notable advertising campaigns
It Only Does Everything
The most notable of recent PlayStation commercials is the series of "It Only Does Everything" commercials featuring a fictional character called Kevin Butler who is a Vice President at PlayStation. These commercials usually advertise the PlayStation 3 and its games through a series of comedic answers to "Dear PlayStation" queries. These commercials garnered popularity among gamers, though its debut commercial received criticism from the Nigerian government due to a reference to the common
419 scams originating in Nigeria. Sony issued an apology and a new version of the advert with the offending line changed was produced.
A spin-off of the campaign has been created for the PlayStation Portable which features similar campaign commercials called the "Step Your Game Up" campaign featuring a fictional teenage character named Marcus Rivers acting in a similar fashion to Kevin Butler but answering the "Dear PlayStation" queries about the PSP.
Netherlands Ceramic White PSP Commercials
In July 2006, an advertising campaign in the
Netherlands was released in which a Caucasian model dressed entirely in white and a black model dressed entirely in black was used to compare Sony's new Ceramic White PSP and the original Piano Black PSP. This series of ads depicted both models fighting with each other and drew criticism from the media for being racist, though Sony maintains that the ad did not feature any racist message.
All I want for Xmas is a PSP
In November 2006, a marketing company employed by Sony's American division created a website entitled "
All I want for Xmas is a PSP", designed to promote the
PSP virally. The site contained a blog which was purportedly written by "Charlie", a teenage boy attempting to get his friend Jeremy's parents to buy him a PSP, and providing a "music video" of either Charlie or Jeremy "rapping" about the PSP. Visitors to the website quickly recognized that the website was registered to a marketing company, exposing the campaign on sites such as
YouTube and
digg. Sony was forced to admit that the site was in fact a marketing campaign and in an interview with next-gen.biz, Sony admitted that the idea was "
poorly executed".
Reception
In 2005, Australian newspaper
The Age wrote an article about the PlayStation brand. Among the numerous interviews conducted with various people in the industry was an interview with Dr Jeffrey Brand, associate professor in communication and media at
Bond University who said, "PlayStation re-ignited our imagination with video games". Game designers
Yoshiki Okamoto called the brand "revolutionary — PlayStation has changed gaming, distribution, sales, image and more". while Evan Wells of
Naughty Dog said "PlayStation is responsible for making playing games cool."
In 2009, ViTrue, Inc. listed the PlayStation brand as number 13 on their "The Vitrue 100: Top Social Brands of 2009". The ranking was based on various aspects mainly dealing with popular social media sites in aspects such as Social Networking, Video Sharing, Photo Sharing and Blogs.
In 2010, Gizmodo stated that the PlayStation brand was one of the last Sony products to completely stand apart from its competitors, stating that "If you ask the average person on the street what their favorite Sony product is, more often than not you'll hear PlayStation". As of April 2011, the PlayStation brand is the "most followed" brand on social networking site, Facebook, with over 11 million fans and followers in total which is more than any other brand in the entertainment industry. A study by Greenlight's Entertainment Retail has also shown that the PlayStation brand is the most interactive making 634 posts and tweets on social networking sites Facebook and Twitter.
See also
Xbox
Nintendo
Sega
References
External links
Official sites
Japan
North America
Europe
Canada
Category:PlayStation
Category:Sony Computer Entertainment
Category:Sony consoles
.svg)
![Battlefield 3 Gameplay on Playstation 3 [PS3] Late Night with Jimmy Fallon](http://web.archive.org./web/20110730175214im_/http://i.ytimg.com/vi/cnoi3g1jsgk/0.jpg "Battlefield 3 Gameplay on Playstation 3 [PS3] Late Night with Jimmy Fallon")
Censorship of war casualties in the US
Al Jazeera
Chancellor Merkel's Un-Berlin Conference?
WorldNews.com
100 babies died needlessly - report
NZ Herald
Norway: Thank You for Not Succumbing to State Terrorism
WorldNews.com
Is Humiliation Sometimes Better Than Terrible Costs and Sacrifices?
WorldNews.com
