Less than six months in, 2013 has already been a remarkable year for the nexus between television and Twitter. Ninety-five percent of live TV conversation currently happens on Twitter, according to Bluefin. Half of all national Super Bowl commercials had hashtags on them, helping guide viewers to the collective conversation. And you can’t turn on the news without hearing a Tweet referenced.Read more…

Twitter users actively engage in auto conversations at all stages of the car buying journey – starting long before they’re officially in-market and continuing well after purchase. They talk about their dream cars, express purchase intent, learn about new models and features, field recommendations, directly interact with brands and often share unsolicited reviews.Read more…

Many prospective car buyers engage in auto-related conversations on Twitter to seek information and listen to others’ experiences. To understand how Twitter helps automobile manufacturers connect with their potential customers, we partnered with Compete (@Compete) and looked at how Tweets from auto manufacturers influence the U.K. shoppers who see them. Read more…

Last month, my colleagues at Twitter asked if I would write a guest blog post for their thought leader series.

The exchange went something like this:

Robin@Twitter: Hey Wendy, would you be open to writing a blog post for our site with Coke’s social media advice/tips?

Wendy@Coke: Sure, but you know we don’t profess social as the ‘be all, end all.’ Are you brave enough to let me say Twitter’s great, but not by itself?Read more…