Posts from Advertising on topicbest practices

We wrote recently about how brands using hashtags effectively can reap the benefits on Twitter and we published a step-by-step guide to help in this.

Dior Homme shows this to great effect with the online launch of its new advertising campaign starring ‘Twilight’ actor Robert Pattinson. It illustrates perfectly how a luxury brand can successfully use a hashtag to help steer online conversation and best brand their content for optimal results.Read more…

It’s no secret that throughout the year millions of parents, educators, teens and influencers turn to Twitter to connect with their interests in real time.

Source: comScore Plan Metrix, April 2013Read more…

Last week, Twitter teamed up with some star athletes to launch #FollowMe, a new way for everyone to make instant highlight reels of their own most engaging moments on Twitter.Read more…

One of the top questions we get from businesses is “What should I tweet?” Our typical answer (“Well, it depends…”) isn’t always the most popular answer. But it’s the most honest one.  

After all, your unique goals and your specific audience on Twitter influence what Tweets will be most “effective.” Plus, on Twitter, you are what you tweet. The quality of your content – how interesting, conversational and useful it is – ultimately determines how engaged your followers will be. Read more…

Last month, my colleagues at Twitter asked if I would write a guest blog post for their thought leader series.

The exchange went something like this:

Robin@Twitter: Hey Wendy, would you be open to writing a blog post for our site with Coke’s social media advice/tips?

Wendy@Coke: Sure, but you know we don’t profess social as the ‘be all, end all.’ Are you brave enough to let me say Twitter’s great, but not by itself?Read more…

Deep Focus agency CEO Ian Schafer (@ischafer) understands how quickly the worlds of mobile, advertising, content and social are evolving and – in many ways – converging.  Read more…

Interested in social and sports with a side of snark? Then you should follow Ian Schafer (@ischafer) on Twitter.Read more…

charity: water (@charitywater) is a non-profit organization that works to bring clean and safe drinking water to the 800 million people around the world who live without it. March 22 marks World Water Day (#WorldWaterDay) – and the biggest awareness opportunity of the year for @charitywater.Read more…

February 11 is Thomas Edison’s birthday and is celebrated as Inventors’ Day. Every year, General Electric (@GeneralElectric) uses the holiday as an opportunity to spotlight its own culture of invention and innovation. On Monday, the brand turned to Twitter to spark conversations and imaginations with the #IWantToInvent campaign.Read more…

Still looking for that special something for your valentine? You’re not alone.

According to a study by Shopzilla, 75% of gift givers admit to just “winging it” when it comes to Valentine’s Day gifts, and 49% of them say finding a gift is their biggest worry this year.

On Twitter, your business has the opportunity to help these poor love birds and, in turn, help grow your business. Here are some sources of Tweet inspiration we’ve found this #Valentines Day:Read more…