Posts from Advertising on topicagencies

Agency Influencer Q&A with Stacy Minero: The best content focuses on consumer needs

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Stacy Minero is part anthropologist, part magician and all trailblazer. As Mindshare’s head of content marketing, she uncovers what consumers need and transforms those insights into campaigns that go beyond traditional advertising. We asked Stacy to share her perspective on the ever-evolving ecosystem of content: the top challenges, the winners and the future.Read more…

Deep Focus Executive Creative Director Ken Kraemer: Lessons learned in the creative newsroom

One advantage of producing a high volume of creative work at our agency Deep Focus is that you quickly learn how to make every piece of work published better and creatively richer than the last. And armed with the knowledge of what works and doesn’t work for some of the world’s top brands, best practices soon surface with exceptional clarity.

Here are three of my favorite lessons:

1. Microcontent is a new kind of creative.Read more…

Twitter #CreativeFavorites: @Maaco and @PitchAgency offer drivers real-time #Twestimates on auto repair after an accident

The Summary (in 140 characters or less)

@Maacover and @PitchAgency rescue drivers after a car accident with real-time #Twestimates on cost of repairs.Read more…

Being real-time is not enough; be where your audience is

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Being real-time alone isn’t enough for brands. They have got to be where their consumers are and embrace the platform that they’re using. If they’re not they’re missing out on conversation. For me that’s the most important thing about real-time marketing. Read more…

Twitter #CreativeFavorites: @CokeZero gives moms a Mother’s Day gift they’ll never forget

We regularly feature innovative campaigns and the creative agency teams behind them here on the Twitter Advertising blog. We encourage you to help us identify the best candidates and submit Twitter campaigns that deserve to be honored.

The Summary (in 140 characters or fewer)@CokeZero came to the rescue of distracted guys in need of Mother’s Day gifts using a real time Twitter contest.Read more…

Life in the moment at #CannesLions 2013

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Whether you’re on the Croissette or Main Street, one thing is consistently clear: people are savvier than ever. The attention economy has been turned upside down because the pulse of the planet is at our fingertips — we decide what we want, when we want it, how we want it. Our attention, trust and advocacy are not for sale to brands, and traditional one-way marketing approaches are met with indifference or worse. We’re living through a cultural shift of enormous consequence, and you can miss the signals if you get too caught up in workaday tasks.Read more…

#TwitterCanada open for business

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Last Thursday, we kicked off Twitter’s operations in Canada, gathering clients and partners from throughout the Canadian media and advertising industries at @TheCarlu in downtown Toronto. Our new director of Twitter’s Canadian operations, @KirstineStewart.Read more…

Introducing Twitter #CreativeFavorites: Honoring @BBDONY for #lowesfixinsix

We are thrilled to announce the launch of Twitter #CreativeFavorites, a new program to honor great creative work done by advertising agencies on Twitter.

We’ll regularly feature innovative campaigns and the creative agency teams behind them here on the Twitter Advertising blog. We encourage you to help us identify the best candidates and submit Twitter campaigns that deserve to be honored.Read more…