Big Idea: DAA Principles help advertisers address consumer concerns about privacy -- but that requires cross-enterprise support. Communication and collaboration throughout organizations are critical to integrate the DAA Principles effectively. Innovations such as location and cross-device data collection and use are current examples where Principles adherence can help marketers manage privacy successfully....
Big Idea: Self-regulation is effective, but privacy still concerns consumers -- so ever-vigilance inside companies and among publishers matter.
As we look to Digital Advertising Alliance 2017 this June, our 5th annual event, we’ve set a theme titled “Furthering Consumer...
Our Accountability Partners are ready to begin the enforcement phase of DAA’s Cross-Device Guidance. This is the next step in a process that we, as the responsible digital advertising industry, started almost two years ago with the initial development of the DAA Cross-Device Guidance.
The Digital Advertising Alliance (DAA)...
Partnerships power the Digital Advertising Alliance (DAA) self-regulatory program. As we begin the New Year, it’s an opportune time to take stock and report on the accomplishments of the DAA in the past year. This exercise helps us continue to be a strong partner with you, keeping in step with marketplace innovations, brand engagements and consumer expectations in the year ahead.
Our program is...
This new DAA resource summarizes all enforcement actions and hundreds of cases reviewed to date (through Summer 2016) by DAA’s two independent Accountability Partners, presenting lessons learned on “how” to implement DAA self-regulatory Principles – to bolster brand engagement and consumer trust.
This week, the Digital Advertising Alliance will start its...
Digital video has the attention of marketers and consumers – and DAA offers an initial set of specifications for the placement of the YourAdChoices icon in video interest-based ads.
With the recent announcement by eight trade associations – several of them founders of...
Consumers' recognition of the AdChoices Icon -- and understanding of how it gives choice for ads based on their interests -- continues to rise.
One thing I’ve learned from working in the ad industry is that building a brand can be a long and challenging process. The DAA only started that process about six years ago, when the cross-industry program and its AdChoices Icon were...
Earlier this month, the Digital Advertising Alliance’s self-regulatory program passed a significant milestone, as the 10 millionth unique user exercised an opt out on the DAA’s Consumer Choice Page (aboutads.info/choices). While impressive, that number is not exhaustive, as dozens of companies offer parallel opt-outs to users through their own individual...
Big Idea: The Digital Advertising Alliance (DAA), the Digital Advertising Alliance of Canada (DAAC) and the European Interactive Digital Advertising Alliance (EDAA) each maintain distinct interpretations of self-regulatory Principles for their respective markets. DAA participant Rubicon Project offers its perspective on how brands, agencies and ad tech companies who market globally may adapt the DAA framework...
Big Idea: Responsible use of consumer data drives a tremendous amount of engagement and commerce – but also can be and is a force for social good. At DAA Summit 2016, three panelists took the stage to explain how advertising works for public benefit.
“We’re so focused all the time on eliminating the bad, and we forget that there’s a lot that’s good...
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