The Council of Better Business Bureaus (CBBB) and The Direct Marketing Association (DMA) have agreed to work cooperatively to ensure accountability and enforcement of the DAA Principles.
Together, CBBB and DMA are responsible for monitoring and enforcing compliance, as well as managing consumer complaint resolution. Both programs police entities engaged in online behavioral advertising and help bring these entities into compliance.
Consumer Complaint Resolution
If you believe that you have witnessed a practice or ad that may violate the Principles, you can report the incident to either the CBBB or the DMA. Complaints may be filed by either consumers, business entities, or other stakeholders.
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The CBBB and DMA will coordinate investigation of all complaints received. Please click below to learn more about each organization’s complaint handling procedures
