'I am a rebel': Lady Gaga channels Audrey Hepburn as she claims wearing Tiffany & Co. jewelry 'challenges the status quo' in Super Bowl commercial

By Dailymail.com Reporter

Published: 20:25 EST, 5 February 2017 | Updated: 20:27 EST, 5 February 2017

Lady Gaga channels Hollywood legend Audrey Hepburn in a stunning new jewelry ad for Tiffany & Co. 

The 30-year-old singer dons a gamine turtleneck and has her platinum blonde hair pulled back in a classic bun at the nape of her neck in the black and white spot. 

Lady Gaga is no stranger to paying homage to Old Hollywood, and she looks right at home trying on various pieces form the luxury brand's collection in the commercial, which aired on Sunday during the 2017 Super Bowl. 

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Hollywood glamour: Lady Gaga stars in a new ad campaign for Tiffany & Co. 

Showing off the goods: At the start of the spot, the singer is seen lying on the floor, stretching her bracelet-covered wrist high above her head

At the start of the spot, the Joanne artist is seen lying on the floor, stretching her bracelet-covered wrist high above her head.

'I am a rebel. I always want to be challenging the status quo. I am too strange, I am too artistic, I am too out there. It's who I am. I love to change,' she says. 'It's pretentious to talk about how creative you are.'

'I don't feel that way at all,' she adds. 'I think it is empowering and important, and I'm coming for you.'

In addition to the chunky charm bracelets on her wrist, Lady Gaga's classic turtleneck and black pants are offset by the baubles dangling from her ears.  

Attention to detail: The black and white spot sees the singer putting on a pair of dangling earrings 

Big moment: The luxury jewelry brand's commercial aired on Sunday during the 2017 Super Bowl

Meanwhile, images from the campaign see Lady Gaga sitting hunched over on a couch and peering into the mirror in front of her. 

Although the singer has worn everything from a dress made out of meat to masks that covered her entire face, she is every bit as elegant as the screen stars of the 1950s in the campaign.  

Football fans: Lady Gaga shared this picture last week to get her 21.2 million Instagram followers pumped up for Super Bowl 51

'It will be special because you know I've been planning this since I was four, so I know exactly what I'm going to do,' she says with a laugh in the promotional spot. 

'For me, it's all about giving to the fans and bringing people together that wouldn't normally come together.

'The thing is, it's such a big world stage in terms of how many people see it and it's been done so many times,' she added, noting that the challenge is looking at it and figuring out what she can do differently during her 12-minute performance. 

'This is where I am supposed to be,' she said with a smile.

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