Our network of 111 local mastheads reaches 4.4 million readers¹ each week and 1 million² visitors come to our local online pages monthly.

Our dedicated local journalists are connected to the heartbeat of Australian communities. Every week we deliver local news and lifestyle content that families rely on to help them get the most out of where they live and keep them up to date with what’s going on in their local community.

Our network of local mastheads and online content enables businesses to connect with their customers in their very own neighbourhood:

• Optimal targeting - demographic and geographic
• Localising of messaging to business location
• Targeting of specific catchment areas

Our Audiences

Every week we reach¹

Audience Connection

Awareness

• 87% of locals always try to shop locally⁴
• 79% read most or every issue of their local paper³
• 74% look forward to reading their local community newspaper³

Advocacy

• 49% talked about ad content with family and friends⁴

Consideration

• 70% say they know they won't miss sale ads because they regularly read their local paper⁴
• 74% make a mental note to go in-store after reading a sale ad⁴
• 58% tear out sale ads to keep for later⁴

Local Action

• 72% of readers go in-store seeking what was featured in a sale ad in their local paper⁴
• 66% go in-store to browse after reading a sale ad in their local paper⁴
• 66% visit the advertiser's website after reading a sale ad⁴