Portside Messenger
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News Life Media
Portside Messenger
Messenger’s origins are in Port Adelaide. Portside was first published in 1951, printed in a timber frame house on what is now known as Baynes Place, named after our founder, Roger Baynes.
The Portside area covers the entire Le Fevre Peninsula, taking in Adelaide’s northern beach suburbs. This is a compact area of contrasts; a mix of industry and beachside luxury, blue collar and professional, heritage and waterfront development.
Portside Messenger Media Kit
Ad Specs, deadlines and templates
Brands marketo form
Our Audience
Sections
Sections
Print
Portside Messenger
The historical centre is Port Adelaide. ‘The Port’ has its own geo-cultural identity, with a community spirit galvanised and embodied by the nationally famous Port Adelaide Football Club. Its working class origins are still reflected in the small corrugated iron cottages in surrounding suburbs.
West Lakes is reclaimed swamp from the Port River, developed and transformed into a mix of prestigious lake front housing and more affordable streets, incorporating AAMI Stadium and the Westfield West Lakes Shopping Centre. Semaphore provides affordable beach living with country town feel, and North Haven’s central feature is the marina.
Portside understands what makes ‘The Port’ tick and brings together local content for this unique and much loved part of Adelaide.
Key Facts
39,000
Readership
29,664
Circulation
Source: Adobe Analytics. Calendar month of March 2016. Website traffic only, not m-sites or apps
Source
36,547
Unique Visitors
49,468
Page Views
Source: emmaTM conducted by Ipsos MediaCT, 12 months ending March 2016. CAB, March 2016.
Online
Online
advertiser.com.au/messenger/west-beaches
Messenger online integrates under the powerful Advertiser.com.au news site, giving advertisers the opportunity to connect with local readers who have diverse search and consumption habits.
The Portside is found under the 'West & Beaches' region portal, offering readers localised content, breaking news, competitions and live Twitter updates about their area.
Advertiser.com.au was awarded Best News Site (National/ Metropolitan) 2015 for the third year in a row by The Pacific Area Newspaper Publishers' Association.
Key Facts
17,034
Average weekly page views
12,026
Average weekly unique visitors
Adobe Omniture Nov - Jan
Case studies
Sony Pictures - The Walk
The Walk
The Walk is a biographical film directed by Robert Zemeckis starring Joseph Gordon Levitt. It is based on the story of French high-wire artist Philippe Petit’s walk between the Twin Towers of the World Trade Center on August 7, 1974.
Execution – Spot with Sidekick
Motion ads are designed to tell an interactive story where users can explore a virtual space. As you move your mobile around in a 360 degree rotation, the creative moves and displays new scenes to explore. News Corp Australia's in house creative team are able to incorporate price, location, country time and hotpots depending on client requirements.
OTP (Over the page)
With some smart creative and 10 seconds to engage the user, this creative is a perfect example of how animation can come to life, the trailer is incorporated within the OTP as teaser for the user.
Cathay Pacific 'Life well travelled'
Coinciding with their global brand re-launch, Cathay Pacific partnered with News Corp Australia to deliver an integrated campaign that would take the idea of a ‘Life Well Travelled’ and convey the premium experience of travelling with Cathay Pacific to readers, to:
1) engage potential new customers of Cathay Pacific; and
2) ultimately increase consideration and bookings for Cathay Pacific during the campaign period.
From receipt of the brief from UM, News Corp Australia built an integration component of the campaign for Cathay Pacific within a 48 hour period.