Advertise with Southern Courier
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Advertise with Southern Courier
The Southern Courier is proud to have kept Sydney’s South East “in the know” for nearly 100 years.
We connect the vibrant community that spans the beautiful coastline – from Clovelly to La Perouse and Botany Bay – with breaking news every day. The Courier’s unique outlook speaks to readers about relevant issues and helps them develop a deeper connection with their neighbours.
We are a passionate community leader that advocates for change, social diversity and tolerance. From hard-hitting news to family entertainment, education, dining, real estate and local businesses, we continue to be the complete source of local news for the south-east.
Whether it’s through our print publication, online platform or social media presence, our promise remains to inspire and connect locals to their community in ways that matter to them most.
Advertise with Southern Courier Media Kit
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Print
Southern Courier
Our NewsLocal print publications are delivered weekly to the doorsteps of local residents and distributed at local shopping centres. This offers advertisers a prime opportunity to engage with their audiences through a traditional form of publishing that values its connection with its readers.
Published every Tuesday, the Southern Courier provides readers with a comprehensive range of sections that cater to a diverse range of audience needs and interests, including News, Street Watch, Food & Drink, Lifestyle, Home, @School, Sport, Pets, Travel and many more.
Key Facts
65,000
Readership
45,309
Distribution
Source: Readership and Demographics, emmaTM conducted by Ipsos MediaCT, 12 months ending March 2016
Online
Online
dailytelegraph.com.au/newslocal/city-east
NewsLocal brands are integrated online under the powerful dailytelegraph.com.au brand, giving advertisers the opportunity to connect with local readers who have diverse search and consumption habits.
The Southern Courier is housed under the 'City East' region portal, offering users localised content, breaking news, photo galleries, surveys, competitions and live Twitter updates about their area.
Key Facts
63,576
Average weekly page views
45,960
Average weekly unique visitors
Adobe Omniture Nov - Jan
Case studies
BlackBerry Z10
Z10 is the next generation operating system and represented a huge technical leap forward for BlackBerry. At the same time, the success of the campaign was make or break for BlackBerry globally. With these factors in mind the campaign objectives were to:
1. Establish credibility
Be seen and shared by influencers, especially technology influencers
2. Excite and Engage
*Most important* BlackBerry needed to stand out from other advertisers on the News network within the limited budget. BlackBerry was looking for impact on the page, time spent and SOV >30% (average). Rich media was standard for banners and video was a large percentage of the online budget. Section sponsorship, event sponsorship and bespoke content creation was mandatory wherever possible.
3. Drive to purchase
BlackBerry is arguably Starcom’s most sophisticated client when it comes to back-end data analysis and every placement and creative would be tracked and analysed weekly by both Starcom and BlackBerry’s global teams. For the campaign to be considered an online success, we had to hit the BlackBerry funnel metrics of:
- On site engagement (site interactions post landing)
- Propensity to purchase (extended time spent on site, return visits, researching hand sets)
- Partner referrals (Visits to telco partners, Optus and Telstra).
Nestle "MILO Active Play"
Cover wraps sponsored by Milo with editorially integrated local content providing inspiration and support for Mums to encourage their kids to engage in active play. The messaging of Milo 'active play' ran across the stable of NewsLocal newspapers with customised content on places to play locally.