Kmart lovers flock to @i_heart_kmart Instagram fan page to celebrate bargain buys
WHAT started as a hobby and a love for Kmart has turned into an Instagram page with a 100,000 strong following.
Frankston mum Helen James began taking pictures of her favourite things from Kmart and posting them on Instagram and Facebook.
Helen James hits up Kmart
Now the @i_heart_kmart Instagram account has more than 101,000 people following it — making it one of the top three most popular Kmart fan pages in Australia.
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“I’m simply just a lover of Kmart stuff, especially the homewares, so I just started this account a couple of years ago and it took off,” Mrs James told the Leader.
Trendy hanging plants now at Kmart
And she’s not alone; @smithsholidayroad is a travel blog run by a Seaford mum who travels with her family, including her son who uses a wheelchair. It now has 10,800 followers on Instagram.
Bron Leeks and her family share their travels
Another travel blogger is @mumwithwings, started by a Mornington mum, who has 26,300 people following.