BRAND OVERVIEW
Good Weekend is the premier magazine of quality journalism in the country. Every week our stories are the talking points of dinner parties throughout Sydney and Melbourne. They are stories that define the times we live in and are essential reading for those seeking to be on top of culture and debate.
Every Saturday, Good Weekend is inserted into Australia’s most well-respected newspapers, The Sydney Morning Herald and The Age – must-reads for 1.1 million Australians in two major states.
A confident leader in the inserted magazine market, Good Weekend offers a rare balance found in no other magazine; an even male/female readership and a mass-reaching vehicle with premium appeal. Delivering a dedicated, loyal and reliable reader base, Good Weekend is regularly invited into the sanctuary of the weekend, offering advertisers a unique opportunity to play a part in our readers’ weekend routine.
ADVERTISING OPPORTUNITIES AVAILABLE
On Sale: Saturday, 12 November 2016
Good Weekend's iconic annual 52 Weekends Away issue launches Saturday 12 November with a revamped, more sophisticated look. 52 Weekends away is the definitive, independent guide to short Australian getaways.
The categories have been streamlined - urban, coast, and country—while adding a key for particular interest groups. It's all designed to encourage lots of dreaming and planning about adventures to come.
Download more information on the Good Weekend 52 Weekends Away issue
Demographics
- 7% 14 to 29
- 14% 30 to 44
- 39% 45 to 64
- 40% 65 Plus
- 36% Social Grade A
- 25% Social Grade B
- 19% Social Grade C1
- 14% Social Grade C2
- 7% Social Grade DE
- 12% Less than $40,000 per year
- 21% $40,000-$79,999 per year
- 14% $80,000-$119,999 per year
- 24% $120,000 or more per year
- 31% Managers
- 5% C-Suites
- 15% Business Decision Makers
- 3% Technical Trades
- 3% Community & Personal Services
- 6% Clerical & Administrative
- 2% Sales
Print readership
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NSW548,000
-
VIC422,000
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Total970,000