From media relations to influencer relations
From media relations to influencer relations.
Author: Prezly.
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Brands no longer share their corporate stories only with the press. They also want to reach internal stakeholders, bloggers or influencers on social media to spread their stories.
Corporate communication teams are having a hard time communicating in this new fragmented world.
Watch this presentation to learn how your team can leverage modern influencer relations. See practical advice on getting to know your contacts, creating rich stories, sending multimedia pitches and measuring results.
This presentation is made by the team at Prezly
A team of communication pros and technologists on a mission to help
Public Relations teams get their stories told.
Published in Marketing
Transcript:
22. 9.7x 7.4x+ + + 4.
3x 1.8x =
Attachments, soundbites, charts, interactive,… Multimedia content gets viewed a lot more 9.7x prezly
23. email pitch + social + web prezly Publish stories on your online newsroom.
Having social media press releases makes it easy for people to share your stories and for people to find them via search engines.
Traffic distribution on social media newsroom
24. An example social media release prezly A PR
CRM like Prezly automatically detects the social profiles of your media contacts. ✔
High resolution photos ✔ Infographics ✔
Low resolution image previews ✔ One-click visual downloads ✔
Easy to share on social, including visuals ✔
Works well on mobile devices ✔ Optimised for search engines
25. Publishing your story online is just the first step. prezly
26. Use a pitching tool that integrates with your newsroom prezly
27. An example multimedia pitch prezly ✔ Personalised intro ✔ Multimedia previews
28.
Measure results 4 prezly
29.
Stop emailing in the dark
Track your email pitches to see who’s interested in your stories. prezly
30. There are many services that let you track your emails
Sales tool for Gmail All-purpose newsletter service PR pitching tool prezly
31. Learn which content works Learn which contacts like your content Measure to get better at media relations in two ways prezly
32. Learn which content works How to make such dashboards
Build a dynamic dashboard to evaluate outcomes of your content efforts prezly
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