Interactive Advertising Bureau

News

IAB Europe Reacts to Google’s New Approach to Privacy Sandbox

Lauren Wakefield
|
23/07/2024
Brussels, 23 July 2024 - IAB Europe acknowledges yesterday’s announcement by Google that instead of deprecating support for third-party cookies […]

IAB Europe Releases First Attitudes to Retail Media Report Revealing Key Trends & Growth Areas in Europe

Lauren Wakefield
|
23/07/2024
Half of Buyers Diverting Investment From Other Marketing Channels & Budgets to Retail Media Channels  23rd July, Brussels, Belgium - […]

IAB Europe Expresses Concerns Over GDPR Procedural Regulation

Lauren Wakefield
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22/07/2024
Brussels, Belgium, 22nd July 2024– IAB Europe, representing a diverse membership of digital marketing, digital advertising, and media companies, has […]

Celebrating Excellence in Digital Advertising: IAB Europe’s 2024 MIXX Awards Europe Winners Revealed

Lauren Wakefield
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18/07/2024
Brussels, Belgium, 17th May 2024 -  IAB Europe, the leading association for the digital advertising and marketing industry, is thrilled […]

IAB Europe Sends Position Paper to the EDPB on the ‘Consent or Pay’ Model

Lauren Wakefield
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18/07/2024
Brussels, Belgium, 18 July 2024 - IAB Europe, Alliance Digitale, BVDW, IAB Ireland, IAB Italia, IAB Polska, IAB Spain, IAB […]

IAB Europe Unveils Key Commitments and Policy Principles for 2024-2029 EU Legislative Term to Drive Inclusive, Safe, and Innovative Future for Digital Europe

Lauren Wakefield
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26/06/2024
26th June 2024, Brussels, Belgium  – IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem […]

IAB Europe AdEx Benchmark Report 2023 Reveals Exceptional Strength and Growth of Digital Advertising in Europe

Lauren Wakefield
|
12/06/2024
European Digital Advertising Market Grew by 11% to a Market Value of €96.9bn 13 European Markets Experienced Double-Digit Growth Brussels, […]

IAB Europe’s Prestigious Annual MIXX Awards Europe is Open for Entries

Lauren Wakefield
|
02/05/2024
2nd May 2024, Brussels, Belgium - IAB Europe is thrilled to announce that today Europe’s biggest digital advertising awards are […]

From Buzzword to Business: IAB Europe & Microsoft Advertising's Study Unlocks Gen AI's Impact on Digital Advertising Professionals

Lauren Wakefield
|
30/04/2024
Study shows strong adoption with 91% of respondents already using or experimenting with Gen AI Brussels, Belgium, 30th April 2024 […]
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IAB Europe
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