🎯 Only 1 week until Virtual CTV Day! On September 25th, IAB Europe’s Virtual CTV Day will bring together industry leaders to explore the major shifts in Connected TV. We’ll explore emerging European markets and how businesses can effectively enter and scale in these new regions. Industry experts like Cadi Jones (Index Exchange), Ekkehardt Schlottbohm (PubMatic), and David Goddard (DoubleVerify) will guide us through the latest trends and regional insights, helping you navigate this rapidly expanding space. 👉 Don’t miss out—register now: https://lnkd.in/dsDgXzRp
IAB Europe
Advertising Services
IAB Europe is the European-level association for the digital marketing and advertising ecosystem.
About us
IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of media, technology and marketing companies and national IABs, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market.
- Website
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http://www.iabeurope.eu
External link for IAB Europe
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- Brussels
- Type
- Nonprofit
- Founded
- 2008
Locations
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Primary
Rond-Point Schuman 11
Brussels, 1040, BE
Employees at IAB Europe
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Constantine Kamaras
Co-founder & Chairman Emeritus at IAB Europe
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Luis Marinho Falcão
Transnational mindset, local Insights, and the relentless pursuit of excellence have always been keys to success
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Gonzalo de la Mata
Zenith International Commerce Lead | FMCG media expert | MBA
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David Bauckmann
☆ Programmatic and RTB advertising expert ☆ ProgSol (CEO) ☆ Co-owner at Programmatic media
Updates
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Sustainability meets creativity. We're thrilled to announce the beta test of CreativeLi—a tool built to reduce the file size of digital ads while keeping their visual quality intact. By optimising display creatives, CreativeLi helps cut down on GHG emissions without sacrificing performance. This beta is exclusively available to IAB Europe members, and we need your feedback to shape the final product. https://bit.ly/3Trs696
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Commerce and retail media’s rapid rise has naturally come with increased scrutiny. In this session, Paul Dahill (Koddi) explores buyers’ concerns and focuses on how the programmatic world could answer many of them - and accelerate demand for commerce media networks. https://lnkd.in/ew79nRqQ
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What does AI mean for digital advertising? In our first-ever Great Debate on AI held this summer, over 200 attendees gathered to hear from expert speakers at Microsoft Advertising, GroupM Nexus, and Google, among many more. We explored everything from AI basics to the real-world applications transforming the industry. If you missed it, no worries! Below, you’ll find the key highlights, including insights on generative vs. predictive AI, how AI is reshaping creative processes, and much more: https://lnkd.in/da2CxCfw
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With the Paralympics closing, disability issues will likely slip down the news agenda. The Drum asks agency leaders what they are doing to make their businesses accessible and how they’re keeping the rights of people with disabilities front of mind: https://lnkd.in/eWVQ4ruV
How agencies are tackling accessibility issues for people with disabilities
thedrum.com
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New podcast episode of our Programmatic Perspectives is live! In this episode, join Wayne Tassie, Chair of IAB Europe’s Programmatic Committee, as he sits down with Andrew Furst Commercial Officer of Digiseg, to dive deep into the key trends shaping the programmatic landscape in 2024. Together, they reflect on the significant events of the first half of the year, starting with the anticipated cookie deprecation that was slated for H2. The conversation also tackles the topic of sustainability in ad tech, the evolving world of CTV and more: https://lnkd.in/eDnK9uva
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We're live at ATS London! Our very own Marie-Clare Puffett, Industry Development & Insights Director, is currently on stage alongside Jonathan Harrison from the7stars, Ian Black from Publicis Commerce, and Rachel Smith from ExchangeWire. They're diving deep into how Programmatic Retail Media (PRM) is reshaping the game—unlocking transparency, efficiency, and new growth avenues.https://https://lnkd.in/eHhYxMgn
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Our very own Industry Development & Insights Director, Marie-Clare, has been nominated! We're thrilled to share that she’s in the running for one of the industry's most prestigious accolades: ExchangeWire's The Wires Ad Tech Personality of the Year! Voting is open until Friday, 4th October, with the Top 10 shortlists to be announced shortly after. Winners will be revealed at The Wires awards ceremony on Thursday, November 7th: https://lnkd.in/e62_62x6 Best of luck, Marie-Clare Puffett!
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Want to understand what truly drives success in Connected TV? Join us for our Virtual CTV Day on September 25, where we’ll dive deep into the metrics that matter most for CTV in 2024 and beyond. During the CTV Metrics and Outcomes panel, we will bring together industry experts to discuss performance tracking, attribution advancements, and how to align CTV metrics with your broader marketing strategies. 📊 📍 Speakers: Anita Caras, VP of Insights & Measurement at Teads David Snocken, VP of Partnerships, EMEA at Magnite Jacques Cazin, Vice Chairman of IAB Europe’s Brand Advertising Committee & Senior Advisor at Viznet Moderator: Sarah Lewis, Global Director CTV at Showheroes From privacy to performance, this is your opportunity to stay ahead in the ever-evolving world of CTV: https://lnkd.in/dsDgXzRp
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The countdown is on—just one week until DMEXCO - Digital Marketing Expo & Conference 2024! 🤩 Europe’s top digital marketing and tech event is set to bring together industry visionaries, tech trailblazers, and marketing & media professionals to shape the future of digital. Join us on September 18th and 19th at Koelnmesse in Cologne. This is your chance to network, exchange insights and discover new business opportunities. 🚀 Look forward to top speakers such as Jennifer Treiber-Ruckenbrod (CMO of BMW Germany, BMW AG), Kerstin Köder (CMO of Central and Eastern Europe, SAP SE), Rik Stubel, (CMO of Westwing Group SE) and many more! Register here: https://lnkd.in/eG7CuEZW #DMEXCO #DigitalMarketing